What is the current situation of the advertising industry and how to do it in the future?

Good prospects for development. With the reform and opening up and the development of China's characteristic market economy, China's advertising industry has developed rapidly, with its business scale exceeding four orders of magnitude. From the initial 654.38+06-2026.5438+million yuan to several hundred billion yuan now, the advertising industry has reached a certain scale.

In recent years, with the steady development of national macro-economy and the rapid development of emerging media such as mobile communication, Internet and social media, the advertising industry has also entered an unprecedented active period.

Compared with the international advanced level, the scale of China's advertising industry is obviously low, and there is still much room for improvement in the future. There is an obvious positive correlation between advertising industry and GDP growth in China. Although the whole industry has entered the stage of transformation and development in recent years, the growth rate has gradually slowed down, but the momentum of sustained growth is still obvious, and the average annual growth rate remains at around 1 1%. China's advertising industry has a huge space for future development.

With the development of mobile Internet, the number of netizens has expanded, brands have paid more and more attention to user data, and the network has become the main position of advertisers' marketing. Internet and mobile Internet advertisements have the characteristics of wide audience, fast communication speed and low cost per thousand people. With the continuous development of Internet economy, the Internet will continue to intervene in the advertising industry, and the proportion of Internet advertising will continue to expand.