Traditional Culture Encyclopedia - Traditional festivals - Is it possible for Tik Tok to replace Taobao as the carrier of the next generation of e-commerce?

Is it possible for Tik Tok to replace Taobao as the carrier of the next generation of e-commerce?

It can be said with certainty that Tik Tok cannot replace Taobao as the carrier of the next generation of e-commerce. Tik Tok has its own positioning. His positioning is a social software and a video social software.

Although someone in Tik Tok is engaged in e-commerce activities and selling products, he just opened an e-commerce window on a platform, which is not a real e-commerce platform.

If it comes down to an e-commerce window, it is only the classification of social e-commerce, similar to the social e-commerce in Pinduoduo. Although it is developing in the direction of social e-commerce, it is not perfect. If it were changed, it would be even more nonsense.

Tik Tok, a new type of e-commerce, is the future development direction, that is, social e-commerce. It is a branch of traditional e-commerce, or just upgrading derivatives. It can't completely replace traditional e-commerce, but it just differentiates a module of e-commerce.