Traditional Culture Encyclopedia - Traditional festivals - What are the similarities between traditional media and new media? Can you help me? Thank you! ! !
What are the similarities between traditional media and new media? Can you help me? Thank you! ! !
For example, the traditional media is television communication; New media spread through the Internet.
Silverstone (1999) puts forward the difference between old and new media:
Digital Fusion: New media is based on digital technology and computer technology.
Many-to-many communication (multipoint-to-multipoint communication): the information of traditional media is one-to-many communication, from top to bottom; The spread of new media is from many people to many people. For example, on YouTube, viewers upload videos themselves and watch them.
Interactivity: Due to the multipoint-to-multipoint communication mode of new media, it is more interactive than traditional media. Viewers can comment on news and news online, and other netizens can comment on other people's opinions. This is also used in traditional media, but not all audience information will be published because of the traditional media control system, that is, it is selective and objective.
Globalization: the globalization of information, communication and dissemination.
Virtuality: This is a unique feature of new media, involving 3D, MUD and so on. In fact, the online games that everyone plays are all virtual spaces.
PS: Silverstone (1999) made the above classification, and explained it by combining his and other researchers' conclusions and my own understanding, but it is relatively simple. (I am a graduate student of new media)
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