Winter is coming┃In the new media era, the development of the traditional paper media into the "frozen period"

December 2017, another year has come to an end, the new year is still coming, and winter is coming on earth.

And yesterday a report that attracted the attention of countless media people, but let a person sigh sigh - the new media era, the traditional paper media is experiencing the winter, even more bitter than the weather.

Yesterday afternoon, the Phoenix media news agency released "Beijing Youth Daily for the first time the editor-in-chief resigned? And then the good paper media are experiencing personnel pain" article in the media world has caused an uproar, all parties media people have different opinions, the development of the paper media into the public eye once again, triggering heated discussions.

According to news reports on the afternoon of December 4, surging news reporters from the Beijing Youth Daily internal sources to confirm that the Beijing Youth Daily editor-in-chief Yu Haibo has now resigned from his post, starting immediately by the executive deputy editor-in-chief Tian Kewu presided over the work. At this point in time, Yu Haibo succeeded Zhang Yabin as editor-in-chief of the Beijing Youth Daily is less than 5 years.

In the power of the Internet, new media and traditional media gradually polarized development trend, the new media in the ascendant, while the traditional media is declining, the media people are distressed but can not do anything about it.

In the new media era, the paper media how to survive in the cracks, whether the paper media will disappear, the future of the paper media is the future of many media people have been thinking y about the problem. Yu Haibo's resignation will be these issues back on the stage, in fact, as early as last year when the Beijing Times announced the closure of the traditional paper media development issues have been quite obvious, and the paper media dilemma can not be avoided .

The slogan of "a hundred years of Beijing China" collapsed overnight, since December 29, 2016, the Beijing Times announced the suspension of publication of the announcement, "the paper media will die" remarks began to clamor, coincidentally, another year in December, again in the Similar time nodes, Yu Haibo's resignation once again let the media people deplored exclaimed: the media field is slow to go out of winter, the development of the paper media or has stepped into the "freezing period".

Under the impact of the Internet and new media, the decline of traditional media has its inevitability, but the external factors are only one of the pushers of the plight of the paper media, just as the "avalanche, no piece of snowflakes are innocent", the avalanche of the media world not only because of the external shock, but also because of its internal thrust! -- Some traditional media have obvious management problems.

Mobile Internet background, the major industries have "new" "change", and the transformation of the media's weak sense of awareness, lack of implementation, the old form can not keep pace with the times, the new look has not yet appeared, now the paper media into such an embarrassing situation, its own has been unable to push back. The first thing you need to do is to get your hands on a new computer, and you'll be able to do that.

To change how to change, the transition to what direction, many media people are still groping, the difference is that some have embarked on innovation, some are still hesitant to wait and see.

Personally, at the moment, the reform of the media industry is inevitable, this is the choice and trend of the times, the media field has long been reshuffled, and sometimes, put to death to survive is not a means of survival. Innovation, personalization, flashpoints, high-quality content, new forms of expression, unique ways of expression, this is the era of the media put forward new requirements, how to take advantage of the development of the trend, or to each according to their ability.

The ice age of traditional media has come to a large area, the paper media's "frozen period" may soon end, or perhaps forever frozen.

As a favorite of the past era, the paper media's roots are solid, mastering the credibility of the lack of new media, the transition has its operability, but it takes time. How to do a good job of in-depth reporting, how to produce high-quality content, how to retain readers, these are the media people should think y about the problem . Reform may be difficult, media people still need to grope forward.