The concept of production is a market concept and the core of enterprise management activities.

The concept of production is a traditional management idea, which has always dominated the production and business activities of enterprises under the conditions of relatively insufficient supply and limited competition among sellers. The core of production concept is producer-centered, and the starting point of enterprises is to assume that customers can afford products. Therefore, the concept of production is a market concept centered on the business activities of production enterprises.

The concept of production is one of the earliest marketing concepts in the commercial field. This marketing concept is popular in the seller's market with underdeveloped economy and products in short supply. According to the concept of production, consumers like low-priced products that can be bought everywhere. Production enterprise management has always been committed to improving production efficiency and realizing low cost and large-scale distribution.