Traditional Culture Encyclopedia - Traditional festivals - Effective signs of market segmentation mainly include
Effective signs of market segmentation mainly include
1. The market segment is large enough for enterprises to develop in it.
2. The market size after segmentation should not be too small in proportion to the total market. If the proportion is too small, it will lose its significance as a market segment.
3. The subdivided market must have enough purchasing power, and the purchasing power can make the enterprise stand in this market.
4. Market segmentation is beneficial to the resource advantages of enterprises.
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