What does magazine offline placement mean

Offline placement means marketing campaigns, traditional media advertising, such as magazines, newspapers, etc., such as their own to get together to buy magazines is called offline placement.

Offline refers to channels other than the Internet, that is, offline operations.

Offline advertising is also called outdoor advertising, according to the place to be divided, generally have airports, subways, highways, landmarks, theaters, elevators and so on.

There are many different ways to place ads, such as frequency, location, and time period.

There are many forms of advertising, counting the road gate advertising and elevator advertising is the most popular, the customer may visualize the road gate cost-effective, elevator mandatory, put the ads, then 1 is in order to be able to play the characteristics of their own company's products, to improve the visibility of the death of the 2 is to promote the consumption of the two, just these two, if the effect is not good, as if it is not necessary to play the ads.

An example:

Metro advertising, can only be said to increase brand coverage, not long-term presentation soon to be forgotten, and the cost is super high, there are similar bus advertising and so on.

Cell door advertising, closer to life, to a single day, consumption is not low, a day a machine is almost 90 yuan or so, you calculate each cell door a, if all on, how much money a day? All the most grounded offline digital advertising.

There are also elevator ads in office buildings, not too far from the cell ads, but the exposure in terms of business contacts will be more, the cost is not low, and also long-term occupation, otherwise there is no follow-up effect.

It is recommended to do online advertising, promotion, word of mouth and so on, others can find your brand through the keywords, positive information display, the cost is not expensive, the effect also continues to exist, but do not go to find the brush form of black hat or gray hat violation of the law, and finally will lead to fire, remember to choose the regular artificial technology of white hat practices.