Successful Sales Case Stories Part 6

Learn about Successful Sales Case Stories Part 1: and learn tips for success in sales. Here are the successful sales case stories I shared, I hope you like it!

Successful sales case story: a

Working girl first broke into Shenzhen

In 1990, Wang Yan went south to Shenzhen alone. When she first arrived in Shenzhen, she worked for a publication. The unit does not care about food and housing, in order to save money, she walked about 20 minutes to go to an acquaintance introduced to the cafeteria to eat, because the box lunch there is only 1.5 yuan. Unable to rent an apartment, she had to live in the office. One night, she was woken up in her sleep and taken to the police station, where she was released only after some careful questioning and confirmation that she was a good citizen. The office is certainly not live again, helpless, she had to give up that job.

Like many working girls, she had a very simple ideal, that is, she wanted to have a stable job. But now even survival has become a problem, how to talk about ideal? During that time, Wang Yan felt like a rootless duckweed, drifting, nowhere to find the dream. After the initial excitement and excitement, Wang Yan suddenly realized that reality is not so beautiful as imagined. In the face of the cruel reality, escape or stick to it?

The stubborn Wang Yan finally chose to be tenacious, she has changed several jobs, in Shenzhen to survive. After several years of hard work, she has a stable job, and then married in Shenzhen to start a family, her husband is a middle school teacher. At the beginning of the ideal one by one to realize, for a working girl, can have such achievements is not easy, she seems to be satisfied. But I didn't realize that because of the condom, her life trajectory has completely changed.

The first close contact

In 1996, a friend and Wang Yan casual conversation mentioned:? I have a friend in Hong Kong has a product, want to find someone to sell in Shenzhen, I asked several friends have excused themselves, do you dare to do is not to sell arms, there is so terrible? Wang Yan asked half jokingly. Friends play mysterious, did not answer, but first took her to see the samples. Waiting to get a sample to see, it turned out to be condoms, Wang Yan's face immediately red, no wonder others do not dare to do. At that time, not to mention the promotion of condoms, that is, the average person to buy condoms feel particularly embarrassed, hiding, like ghosts to steal mines.

At the beginning, Wang Yan heart straight back drum. This special product, I am a girl to do is too embarrassing, or else it will cause rumors flying, asking for trouble. However, she thought, since other people are afraid to sell condoms, which means that the competition in this line is not too fierce, maybe this is an opportunity to miss it is a pity.

The huge embarrassment Wang Yan had to think carefully, she began to pay attention to things related to condoms. The city's 3.6 million people were 23 years old on average at the time, and most of them were working girls and working boys. Wang Yan is also from the working girls came, she knows, these young people are in the age of marriage, because away from the parents' line of sight and the constraints of traditional thinking, coupled with a strong sense of wanderlust, it is very easy to dabble in the river of love. And a small condom, may be able to help them avoid a lot of trouble. There will be a market if there is a demand, and with the progress of society, the change of people's sexual concepts and the gradual enhancement of self-protection awareness, condoms will definitely be accepted by more people. This is the kind of thing that is good for people, so why don't you give it a try?

The first big problem Wang Yan has to face is that to sell condoms, you have to apply for a sales license. Wang Yan does not know anything about this, had to find the head of the family planning committee. The first time I saw this, I was in the middle of a conversation with a woman who was in the middle of a conversation with her husband. Who is the station manager? The head of the station is a kindly middle-aged woman, warmly received her, and asked her what is the matter. I want to? I want to sell condoms, what kind of formalities do I have to do? In front of many strangers, Wang Yan summoned up twelve minutes of courage, stammered to explain the intention. The station chief was surprised, quite pure a girl, how to meet the face of the opening on this, but not at all blush? You first go to the test, is to take your products to the relevant state departments to do a technical test to see the performance indicators in all aspects, there are only two brands of condoms to get this quality approval documents. Wang Yan heard, a big surprise, the heart screamed, God! Still have to go to Beijing to test. But she never looked for reasons for herself to retreat. Three months later, Wang Yan once again came to the birth control committee, and at the same time brought the national quality inspection report.

Embarrassment follows

In 1997, Wang Yan's products were officially launched in Shenzhen. Next, she had to deal with shopping malls, directly facing customers, and a bigger test came along. Shopping malls are mostly male, and a woman trying to convince an unknown man to buy her condoms, both of whom are young, can be embarrassing. At first, she was afraid of acting rashly, so she called and made an appointment with the purchaser first, ? Hello, I'm from XX Company, I have a product I'd like to talk to you about. What product? Wang Yan did not dare to answer directly,? We'll talk about it when we meet, okay? A few words down, the phone this end, Wang Yan's face has been red to the root of the neck.

It's not easy to get the purchaser to come out for an interview, but it's even more awkward. Some purchases are more naughty, often open some good-natured jokes, ? What are the characteristics of your product? At first, Wang Yan was inexperienced and always answered honestly, "Thin, good quality. Thin, good quality. How do you know? The other party pressed, asked her red in the face, speechless. Later, Wang Yan gradually sophisticated some, and then encountered similar jokes, also naughty back to say, ? You will know if you use it. The first time I saw this, I was able to get the ball rolling, and I was able to get the ball rolling, and I was able to get the ball rolling.

The most difficult thing about promoting condoms is how to break through your own psychological barriers, and Wang Yan knows that it's useless to be anxious, and that you have to persuade others to persuade yourself first. Whenever she encounters this situation, she will repeatedly convince herself in her mind: condoms are just a fast-moving consumer product, like shampoo, shower gel, is a daily necessity, helpful to people's lives, but also to protect health. After repeated self-psychological hints, gradually, Wang Yan successfully broke through their own, more and more courage, talk about business is also more and more natural, as if they are not talking about something related to sex, but a common commodity. The psychological breakthrough has brought about a leap in business, and Wang Yan's courage and calmness often affects the male purchaser, thus making the communication between the two sides smoother, and of course, her shipments are also getting bigger and bigger.

Challenges are everywhere

Although she successfully overcame the embarrassment, Wang Yan still has to face the different gazes of other people and many unknown pressures every day. Because all the products are from Hong Kong into Shenzhen, every time the customs, she has to personally receive goods. Due to the customs vehicles are particularly large, sometimes queuing for inspection, it will take more than ten hours. Only Wang Yan a woman tied in the pile of men, boredom, the gang of drivers surrounded her coaxing, ? What are you selling? Wow, condoms, and some even insulted her. How can you sell such things? You're so pretty, why don't you go sell something else and make more money? Immediately after, the pile of people erupted into a burst of ear-piercing laughter, unbridled.

The pressure of the outside world has never let Wang Yan falter, but the guilt of her family has made her think of giving up. 1997, her son was born, the first time a mother, Wang Yan shoulders another heavy responsibility, but the business can not stop. She still insisted on going to work, and every time she personally went to the customs to pick up the car to inspect the goods.

She began to question herself constantly: Is it worth it to do all this, am I a good mother? The first time I saw this was when I was a kid, and it was the first time I'd ever seen a kid in my life. It was a long night, and she was completely shaken. However, the next day, as usual, she got up early and rushed to the company, in her heart, career has become the second life.

In the following years, she put her sales talent to good use, creating a number of national industry firsts. She was the first to implement free gifts: consumers buy any brand of condoms, are free to get a copy of her products; she was the first to buy display: that is, to pay a certain amount of money to the business, her products are individually displayed in eye-catching locations; she is also the first to the national brand image, to the public for free distribution of condoms. The years of hard work finally paid off, her product sales rose dramatically, from Shenzhen to the whole country. 1998, with outstanding performance, Wang Yan was appointed as the brand condom sales agent in China, becoming the only woman in the industry's top executives.

A narrow road to victory

Less than a few months after Wang Yan's appointment, the domestic condom market was in flames. Some organizations are so rich and powerful that they put a lot of money into the market, often spending a lot of money, buying up shopping mall displays and forcing other brands out of the market. Looking at the declining sales, Wang Yan anxious, rivals step by step, they are to follow up or retreat? Follow-up, their manufacturers can not have more money to invest, do not follow up is surrendered. She is aware of the heavy responsibility on his shoulders, every decision will affect the fate of the brand, had to be careful and prudent.

At this point, Wang Yan received a call from the industry's largest competitor, openly provocative. But this move did not scare Wang Yan, but instead provoked her fighting spirit. The company's main goal is to provide the best possible service to its customers. The next time, she put all her energy into the operation. Others bought out the display counter, she invented the display tape, the product with the tape hanging on the counter; others seize the big city, she started from the small city. After the war, only two of the four major international brands of condoms were left in the Chinese market. Wang Yan laughed in the end, her products in the domestic market firmly stood

Successful sales case story: two

Almost a year to Australia, my English is still relatively bad.

I'm naturally timid, especially when I speak in front of strangers, which is very unfavorable to my ability to learn English quickly and find a job. I was like an ant on a hot pan, desperately looking for a solution.

One day, I was at McDonald's, flipping through the newspaper, and found that a call center (call center) was recruiting. When I was interviewed, I realized that this call center is to communicate with customers by phone every day to sell printer products.

The first two weeks of sales were vocational training. There were ten new salespeople in our head office, and they were paired up in pairs, with sales dialogues prepared by the company, and kept on conversing in scenarios.

The start of the actual battle, the call center like boiling water, everyone is pulling the loud voice, shouting into the microphone, fingers flying on the keyboard. There is a big whiteboard in the call center, which is full of salesmen's names, followed by a variety of numbers, no different from the school's scoreboard.

The boss gave each of us a five-centimeter-thick paper, which is full of people's names, company names, phone numbers, addresses, and told us to do market research to understand each other's demand for printers, brands, etc. This is the first step in sales. This is the first step in sales.

The first icebreaker phone call out doo, doo no one answered, I pray, do not pick up do not pick up! Just then, a ?hello? roared in. I steeply choked, before the practiced dialogue, suddenly ran without trace. The other side of the voice is very thick, ?hello,hello? roared twice towards the phone, silent, but did not hang up the phone, as if knowing that I hesitate to speak at this end.

What a long ordeal that was? But think about it, the next person is not going to be the same way, if the boss is watching me behind me? If he realizes I didn't say what I should have said, am I going to have to pack up and leave? Who cares, the other guy can't see me anyway, so I sucked in my breath and burst out with a ?hello?!!!!

The end of the phone call, confused and do not know what to say. Though the rough-voiced man has a bad attitude, but there are questions and answers. When I handed the boss the data paper filled with answers, the boss was actually happy to HIGH FIVE (high five) with me, and told the other seven people that I was the first to get someone else's information? My confidence doubled.

This is just the beginning. The real telemarketing is taking these data sheets and trying to find ways to pan for the gold mine underneath. A data paper did not work, on the next one, did not dig the gold, and then hit? Just so keep repeating the sales dialog just said.

A week passed, ten people gone four. I began to lose sleep, dreaming of sales dialog.

The company's policy is that if you don't meet the target for three consecutive months, you have to pack up and leave. The sales volume is an important criterion for the company to examine whether you are useful or not, and the company doesn't have that much money to support you. There is also a call percentage: the more calls you make in a day, the better, and the longer you talk, the better. Whether you sell something or not, as long as your mouth has been moving, the boss will know that you are working hard, and may be able to keep you to observe a few more weeks. Otherwise, he will tell you directly, do not come tomorrow.

Sales is so cruel. See to the end of the month, on the whiteboard behind my name sales or a big duck egg. I finally got mad, copied the phone data paper one after another to play, as soon as I heard the other side said I'm not interested, I'll ask again what makes you not interested. When the other person repeated one more disinterest, I bluntly, hung up! Next! After two days of furiously working on this, God willing, I finally caught an elementary school principal in a remote area and bought two printed boxes worth AUD 430. Many people at the call center applauded me that day when I wrote down my first sales figure? I slept soundly that night.

20 days later, after all the trials and tribulations, I caught a big fish? When I wrote down the number 5000, the whole call center stood up, in addition to applause and countless well done (well done) cheers, and even some people ran over to shake my hand? My boss rewarded me with a chocolate frog. That month, I got a bonus of 500 Australian dollars.

It was fun. I practiced speaking, I didn't have to pay tuition, and I got paid, just a little bit of anger, how worth it. When I sell something, I know my English is understood by others, I understand others, and I can bargain with the other company to reach **** knowledge. The monetary benefit is the most direct result of a successful conversation, and isn't that more affordable than how many points you get on the TOEFL oral exam?

I also received a quote from the boss: it is normal to do ten business miscarriages nine times, but there is no strong will, do not try one at a time, and how do you know that the next piece of data paper inside the underground vaults that do not have what you want?

Successful sales case story: three

I just took over the shift one afternoon in August, a young couple walked directly to our counter cell phone placement, I greeted the front:? Good afternoon! I like which one I can explain to you? They picked a very simple operation of the domestic, from their evaluation of the style of speech, I learned that they are more than 60 years old for an old man to buy a birthday gift, I would recommend the appearance of a cell phone is not very big, and told them that if the elderly this will be more appropriate, holding will be comfortable, not so big, the sound is convenient can be adjusted to the size of the self-adjustment, and is not afraid of collision, the type of this machine is also Older people prefer. If you buy back do not know how to operate, you can also find me, they compared some after saying:? Let's go to the other counter to see? After about ten minutes, the young couple returned to our counter and quickly decided to buy the phone I had just recommended. I quickly open a good ticket, and guide the direction of the payment desk, after the return of the payment we *** with the inspection of the goods and packaging, and introduced the general knowledge of the maintenance of the goods, the customer is very satisfied, said:? Thank you! I said:? You're welcome, what you need next time to come again, please go!

Lessons learned from the experience, the customer left the counter.

Lessons learned:

1, with the customer greeting is not limited to? Hello! Welcome?

2, able to listen carefully to the conversation between customers and timely understanding of the customer's shopping intentions.

3, in the sales process in the customer's position on the choice of goods, and with their own rich professional knowledge, the real introduction of goods to customers, so that customers really feel satisfied from the heart.

4, in the introduction of goods, can be timely after-sales service or marketing activities interspersed, so that customers will soon decide to buy goods.

Analysis:

1, the use of the three voice service is more appropriate.

2, in the customer selection of goods, can treat customers as their friends.

3, can listen carefully to the customer's conversation, to understand the customer's needs, to do targeted introduction.

4, appropriate marketing activities and after-sales regulations to inform customers.