What is the business community model?

Community is the shortest path for every brand to communicate with users, with the lowest cost and the highest efficiency, and the establishment of strong relationship has won unlimited business opportunities and imagination for enterprises.

Communities actually build a new kind of credit system. With high creditworthiness, efficiency is high and there is no need to test each other to gain mutual trust.

The community becomes the core value point of the business model, and building a business model centered on the community will determine your future survival space.

Community is the process of people re-establishing relationships, how to make the product to find our users, and our users can still be like good friends, and exchange with each other the use of the product tips and experience.

Any product in the future can re-establish relationships between people. The community in the process of reaching *** knowledge will produce a lot of social between individuals, this social in the occurrence of connection, realize the short circuit after the realization of resource *** enjoyment, such as purchase relationship, purchase behavior, supply and demand relationship. If this connection and short-circuit further evolves and grows, the community will move towards the community, which creates a ****-born ecology for the community.

In the spiritual state of *** knowledge will go to the real material world of *** birth. The establishment of user-centered service model and product model is the basis of the community economy, flexible, distributed, personalized, dynamic is the characteristics of the community economy.

The future of the community economy is not as some friends understand to go back to the primitive clan tribal state, but in the industrialized society with the Internet community products and technology to connect, reconstruct the society and economy.

Enterprises should redefine their own value creation in accordance with the requirements of the times, redefine their own profit model, re-examine the traditional business model and business model in the past, everything needs to be re-positioned ......

Business model behind the community is two words: diversification generates market

Community Business Model = IP + Community + Scene + Sharing Economy

Currently, the community has realized the economic realization of the community, simple to divide, can be divided into four categories:

A. Membership community

Membership system The core logic of the membership system is to increase the user's sunk costs through pre-charging, so that community members remain in the fish pond and continue to consume.

The essence of a membership community is to provide services. The profit model of the membership community is undoubtedly the membership fee. The condition of using membership to make cash is to have the ability to output content for a long time and rely on the output of content to attract traffic.

Two, product-based community

Doing product-based community, there is a very important prerequisite is to make a product that can not be easily copied, and can be operated through the community to bring a strong sense of user involvement.

The product-based community to continue to exist, essentially need to rely on word-of-mouth marketing. However, in order to attract precise target users in the early stages of a product-based community, you need to find an irresistible lead generation product or service.

Three, traffic type community

The main profit model of the traffic type community is to gather traffic and promote products. As long as the community size is appropriate, the group will become a channel to do a variety of promotions, because the group of people accurate.

Simply put, it is to gather the traffic, and then use the traffic to make money.

Four, tool-type community

The idea of tool-type community is: community is a tool. Community in fact, to some extent, just like the product, is a product you need to provide value, and value is the value of the specific scene, leaving the scene to talk about value is empty talk.

To be a tool-based community, we need to find the target user's pain points, and then provide the appropriate tools to solve the user's problems and increase user stickiness.

Tools community as long as there is a strategic ability to attract traffic and accurate control of user needs, and can provide tools to solve the user's pain points, can become a living community.