Pop Style Illustration - Style of Modern Commercial Illustration

What are the common art styles of illustration in clothing design? Can you tell me more about it?

1. Pop style

Pop style illustration art appeared, popular in 20_Lan 50_Beng Na sub-She She She She Taotou U peach Di account醯拇醋魇址ǎ纬扇诤洗笾谖幕桃狄帐醯娜乱乱帐醴绺瘛瘛 M保辗绺裰邢喽愿涞目ㄍ!蜗蟆⒈ㄖ⒈ㄖㄖㄖ鬧鞎郊坝哪谋暧铮膳潟晗粲诓诓ㄆ辊绺奶竦奶厣也ㄆ辊绺竦囊帐跣苑浅 G_3]. Andy Warhol is one of the most outstanding figures in the field of fashion design who contributed to the expansion of Pop style, for the first time pioneering the use of paper, plastic and artificial leather as the basic material for clothing production, and his illustration works contain the design concept of subversion of tradition, with bright colors, avant-garde design concepts and bold color selection and other distinctive features. Until today, Pop style illustration still retains more similarities with Andy Warhol.

2. Abstract style

Often, the works of abstract style are generally geometrical dots, lines, circles, triangles and squares as the main body for in-depth creation, which is typically characterized by abstraction in the creative style. Mondrian is one of the relatively successful early figures in the abstract style works, its abstract style of creation is more unique, focusing on the use of various forms of rectangular patterns as the content of the illustration, and this kind of illustration art form has a profound influence on the abstract style. The famous French abstract style clothing design master created the work "red, yellow and blue" as an example, this work was inspired by Mondrian's abstract style, choose a variety of colors, lines, triangles, rectangles, give the audience a unique art appreciation experience, and give the work a strong sense of visual impact and novelty.

3. Figurative Style

Figurative style is different from the two styles mentioned above in that its graphic features are generally realistic and lifelike. In addition, figurative style works show lines relatively directly, and can be treated with decorative generalization, exaggeration and deformation, so as to enhance the sense of color and highlight the simplicity and delicacy of the works. Take the famous Italian fashion designer Mucia Prada as an example, she has the strength of using illustration directly in the creation of clothing design, and she can put illustration works all over the clothing design works, and her works focus on the creation of character modeling in a careful and delicate way, highlighting the color and splendor of the works [4]. In addition, the figurative style in the line display is relatively free, can give the audience psychological dream-like experience, especially in clothing design, can effectively improve the degree of sophistication of the design work, give the design work dynamic sense of beauty.

Which country is this illustration or cartoon? A little bit of pop feeling this is the United States comic illustration or comic strip a lot of this style of modern commercial illustration style when most people for the understanding of illustration still stays in the "little people's books", "comic books", "children's picture books" and other low-end illustrations. When most people's understanding of illustration still stays in the low-end cultural products such as "little books", "comic books", "children's picture books", illustration has penetrated into every aspect of people's lives with a rapid and swift momentum, from the animation blockbusters that people enjoy, to the cover design of the record at hand, and even the logo of the product in the supermarket without any notice, illustration and its derivatives are everywhere. People can experience the meaning of "illustration" on a daily basis without having to look up a thesaurus. We still need to clarify the concept of commercial illustration: "Commercial illustration is the act of buying and selling illustrations for a business or product for which the author gives up ownership of the work and retains only the right of authorship." In fact, the power of illustration in modern life comes from "art" and "commerce". Commercial illustration as a form of advertising communication is an important part of modern business activities. Most of the commercial illustrations are commissioned with a clear purpose; they are copied in large quantities along with the development of printing technology; commercial illustrations cannot be separated from the mass media as a communication carrier - these characteristics doom it to always bear a strong brand of the times and cultural characteristics. Commercial illustration of popular culture about the prosperity of commercial illustration, to be traced back to the Second World War, European countries due to the extreme lack of material stagnation in the development of the design industry, but at this time, the United States of America's commercial design has flourished. It showed a different starting point from the European design from the very beginning - it was not designed only for the well-paid class, but based on the general public and mass consumption. Nobility and sophistication were no longer important, but rather the pursuit of varied styles, exaggerated decorative techniques and low prices. Corresponding to this is the prosperity of the publishing industry, "Reader's Digest", "Life", "Time" and other publications are popular around the world, and have a circulation of more than a million copies. These magazines are printed more and more beautifully, and a large number of advertisements are instilled into the consumer population, stimulating their desire to consume, objectively stimulating the demand for commercial illustration, coupled with the natural readability of the graphic language so that commercial illustration is more and more widely used. The application of commercial illustration has also expanded from book inserts to all kinds of fashion magazines, outdoor advertising, packaging design, film and television commercials, etc. Popular culture is the main field of commercial illustration today.In the 1950s and 1960s, young people became the main consumer of popular culture, and in the 1970s, they became the main force that pushed the change of the western society. This generation of young people grew up in an era of abundance, were well educated, and their fervent following of new things and indifference to traditional values were completely different from those of their fathers and grandfathers, who were more enthusiastic about rock and roll, pop art, hippie culture, etc. Commercial illustration was also affected by this period. Commercial illustration was also influenced by various popular cultures during this period, and formed a distinctive style tendency. Many things that were new and different at that time were quickly imitated, forming new consumer styles, forms and fashions. The "bull's-eye" and "flag" images created by the American pop artist Johns are often repeated in different commercial illustration works, and have become a visual symbol representing the pop style. Hippie culture movement Wilson designed with "Art Nouveau" style font poster works, due to the excessive deformation of the font and difficult to identify, but because it reflects the counter-culture of the hippie culture, from the form of a grotesque, wild feeling, in line with the emotional requirements of the hippie youth, and therefore also be used as a strong symbolization of the logo is used. It is through the use of different pop culture symbols that the It is through the absorption and use of different pop culture symbols that commercial illustration has become a means for young people to express their individuality and a powerful weapon to distinguish between different ideologies. Another force of pop culture comes from Japanese anime illustration, which matured after the 1980s and became popular among young people in Asia. The rise of the video game, animation and toy industries driven by animation illustration has formed a cultural trend that affects our lives. Commercial illustration of the art form of modern commercial illustration is mainly categorized by communication media. Can be roughly divided into three categories: one is the print communication media, the second is the film and television communication media, and the third is the network communication media. Print communication media form of illustration is mainly divided into periodicals and newspapers illustration, billboard advertising illustration, product packaging illustration and corporate image publicity illustration. This form of commercial illustration has a large circulation, wide dissemination, short production cycle, which can be involved in all aspects of people's lives and is also the most popular among users. Film and television communication media form of illustration is mainly distributed in the television and film, it and film and television advertising is the difference between the relative stability of the picture and the static this form of illustration dissemination speed, large amount of information, comparative strong. As the film and television illustration is also the manufacturers and enterprises to strengthen the commodity publicity and promotion of powerful media. Network communication form of illustration is with the development of computer networks, emerging forms of illustration, its main carrier is the computer network, which is characterized by a unique form of content interactivity, the performance of the space is large. As an emerging form of illustration network communication media illustration also has its limitations, that is, the degree of uneven audience, but with the development of the times, this limitation will gradually disappear. By analyzing these three forms, we can see that commercial illustration as a part of visual communication must have its own space, which is given by the society, business and culture. It is no longer a simple art form of localized communication for specific information from the beginning, but has developed into an element of visual communication that spreads information, diffuses influence and serves the society in terms of time, space and audience. The presentation method of commercial illustration should pay attention to the popularization and practicalization of illustration, so most of the presentation methods used in commercial illustration are to express objective things, which are mainly divided into three forms of realism, abstraction and mixture. The economic industry of commercial illustration For economic issues, we can't help but first understand how illustration products circulate. In fact, it is the same with any modern products, in the process of entering the market needs to go through three links: production - sales - consumption. 1, illustration designers as a digital age designers, must master a few basic drawing tools and skillful use of them, such as Photoshop. As a designer in the digital age, you must master several basic drawing tools and be skillful in using them, such as Photoshop, Illustrator, flash, etc., because most of the illustration appointments are delivered through the format of electronic documents. At the same time, illustration designers have more freedom and diversity in the way they work. Designers can choose to work in a design company, set up their own studio, or work part-time as an amateur. Due to the highly developed hardware, software and means of communication, more and more illustration creators are inclined to intervene in the market in a personal way. Some star illustrators are mostly freelancers. Good reputation and excellent talent make it easier for them to get business. In the age of the Internet, websites that produce personal online portfolios are a great way to gain access to client resources. It has the advantage of enabling clients to see your website and learn about the style of your work at any time, which provides designers with a lot of potential clientele.2. Vendors (sales channels) In the traditional sales channels for art works. Painter has always played an important role, he is a critical eye to identify the painter's work, while identifying the buyer to get profits from it. Although illustrators deal directly with their clients, it takes a lot of their time to find them. Therefore, many people choose professional agencies to represent their works and contact related business and exhibitions, these companies are actually playing the role of a dealer. 3, the crowd of illustration consumers in the crowd of illustration consumers will have the difference between enthusiastic consumers and occasional consumers. The same piece of illustration product, different people have different degree of love for it. For example, an old comic book from the "Cultural Revolution" period. Older people will show strong love for it, while young people have no interest in it, mainly because young people do not have the relevant cultural experience for this old comic book. This cultural experience makes people interested in the symbolism shown in the illustrations, which results in the emergence of enthusiastic consumers. Moreover, the more this part of consumers love the more they pay attention to this kind of products, then the more relevant experience and knowledge it accumulates, compared with those occasional consumers, the angle of knowledge about the works is also different. Commercial illustration is different from general merchandise, it is a cultural industry. Its operation is different from other industries in its own rules. American economist Jeffs put forward the vertical distinction and horizontal distinction of cultural products in Economics of Creative Industries. He pointed out that "cultural products also differ in their characteristics, tone and style, which are independent of the buyer's assessment of the quality of the product. In economic terms, they are horizontally differentiated. When horizontally differentiated products are sold at the same price, they are favored differently. Creative products are usually a mixture of vertical and horizontal distinctions." It is this characteristic of cultural products that constitutes the diversity of its variety and from which consumers benefit. Commercial illustration design is often shown to be characterized by collaboration between different cultural industries, and popular comic book works are not only distributed in large numbers as print publications. They are also likely to be adapted into cartoons and even movies and TV series. This phenomenon has evolved into a trend. Other related industries that are caused or spawned by illustration design can be called "added value", and the management of this added value of cultural products should also be considered as part of the long-term profitability of illustration. In this regard, the experience of the Disney Company is worth learning, the virtual image of Mickey Mouse from the comic book was moved to the screen. And it has become the image representative of a variety of cultural products such as magazines, clothing, websites and so on, and to this day has become the image representative of a multi-billion dollar entertainment empire. But the question of how to enter into contracts to accurately define illustration and its share of profits from value added in other industries is new to the commercial illustration industry. Despite the fact that some people are still dismissive of the combination of art and commerce, it is undeniable that their union has already borne fruit, and the trend is irreversible, as is the way in which commercial illustration has made its bright but brief debut, an attitude of the times that is both exciting and thought-provoking.