Traditional Culture Encyclopedia - Traditional festivals - The difference between modern marketing concept and traditional marketing concept
The difference between modern marketing concept and traditional marketing concept
Different starting points; Different centers; Different endpoints, etc.
The starting point is different: the traditional marketing concept takes the factory as the starting point, and the modern marketing concept takes the market as the starting point.
The center is different: the traditional marketing concept is based on current products, while the modern marketing concept is based on customer needs.
The end point is different: the traditional marketing concept is based on sales promotion and promotion, and the profit obtained through sales volume is the end point. Modern marketing concept is based on overall marketing activities and profit through customer satisfaction.
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