How to do well the bookstore work under the new situation and improve the operating efficiency

Hello, I used to be an employee of Xinhua Bookstore of Qingdao Xinhua Bookstore Group.

I have worked in Xinhua Bookstore for 4 years, and I have basically done all the positions, and I have some understanding of the overall operation of the group.

The management department of Xinhua Bookstore is the General Administration of Publishing.

Xinhua Bookstores in prefecture-level cities are generally managed by the administrative publishing bureau, while Xinhua Bookstores in cities, provinces and municipalities directly under the Central Government generally have certain guidance rights.

Xinhua Bookstore is being reorganized step by step, from institutions to state-owned enterprises, from state-owned enterprises to collective enterprises, or it will be changed into a limited liability company or a joint stock limited company in the future. In this era of reform, everything is possible.

At present, the terminal sales of publishing houses have changed from Xinhua Bookstore franchise to Xinhua Bookstore, enterprises and individuals.

Today's publishing houses are constantly integrating and reorganizing while being forced to close down.

Xinhua Bookstore, like other state-owned industries, has retired old employees and laid off new employees.

Anything is possible in this world. I resigned from Xinhua Bookstore five years ago. At that time, my administrative level was relatively high, my salary was good, and my interpersonal relationship was good.

There are too many drawbacks in state-owned enterprises. Come out and have a look if you want to develop!

Many of my colleagues who are proficient in business have also resigned. In Qingdao, private bookstores have mushroomed, and the market share of Xinhua Bookstore has been carved up a lot.

Your girlfriend is lucky to find a boyfriend like you.

Society is changing. People are a part of society, stand firm and go their own way.

Heilongjiang Mulan Xinhua Bookstore Li Yanping

Xinhua Bookstore has experienced 70 years of wind and rain. In these 70 years, Xinhua Bookstore has grown from weak to strong, from decentralized management to large enterprise groups. In today's China, no book enterprise can match it in terms of book purchasing environment, book varieties and enterprise scale. A first-class bookstore should have a group of first-class employees to adapt to the chain operation of Xinhua Bookstore and the new situation of continuous development, and to cope with the fierce competition in the book market. Facing the deepening of the enterprise connotation of Xinhua Bookstore, it is more important to cultivate employees who are fully developed and adapt to the changes in the modern book market. So, what kind of staff does Xinhua Bookstore need?

First, with the changes in the scale of Xinhua Bookstore, employees must first realize three changes.

1. Function transformation: With the in-depth development of the chain operation of Xinhua Bookstore in the whole province, the business model of bookstores in all parts of the province will also change from a single array to a sales network with group chain operation as the core. First of all, the variety of books in outlets will grow rapidly, which not only broadens readers' horizons, but also confuses them when buying books. At the same time, first of all, we should change the functions of salespeople, from selling books to being a qualified guide for readers to buy books. We should not only help readers find the books they want to buy quickly, but also find them well and find many varieties for them to choose from. Business personnel should have the ability to control the market, change from simple books to market guides, actively participate in market trends, and grasp the pulse and direction of the market. Managers should keep pace with the times, turn management into service, and regard every job as an opportunity and challenge to show themselves and their entrepreneurial spirit.

2. Role change: With the transformation of bookstores to enterprises and the development of group chain operation, the role connotation of bookstore employees has undergone profound changes in depth and breadth. First of all, the role of bookstore employees is diversified, not only as booksellers, but also as market participants. We should not only master relevant professional knowledge, but also have a sense of business risk. We should not just let readers buy good books and sell them as well as in the past. We should master all kinds of related skills, provide all-round enthusiastic service to readers' needs and guide readers to consume books under the condition that meeting readers' needs is the first priority. An excellent bookstore employee must be dedicated, be the communicator of users, devote himself to his daily work with a positive attitude and a happy mood, and lose no time in communicating with readers and social groups, thus infecting readers, making them feel the joy of buying books in the bookstore and enjoying quality services. An excellent employee of a modern book enterprise should also become an operator and researcher at work, actively participate in the analysis and research of all the work of the bookstore, and take it as its own responsibility to improve the management level of the bookstore.

3. Changes in standards: The requirements of bookstores for employees have also changed from a single business type in the past to an all-round quality type, from a simple book sale in the past to a skilled compound talent. With the liberalization of China book market, there will be more private bookstores, foreign bookstores and online bookstores, and the competition will be more intense. Bookstore employees should not only know books, but also know all kinds of information, and have a high degree of sensitivity to the international community in order to keep abreast of market changes. In a sense, the competition among modern enterprises is the competition of information. Only by obtaining information to the maximum in the shortest time can we grasp the initiative of shopping malls, which is the standard to measure the employees of a modern commercial enterprise. Changing from a single business model in the past to a knowledge complex requires our employees not only to sell books, but also to have broader knowledge and cultural literacy, to embody "understanding books" in their work and to set off the cultural atmosphere of modern large-scale book industry enterprise groups.

1, organized scientific training. Organizing scientific training for employees is a common practice in commercial enterprises, and its effect is beyond doubt. However, in training, we should pay attention to pertinence, stimulate employees' enthusiasm for learning, pay attention to the improvement of employees' ability and level, resolutely put an end to formalization, and finally form an assessment of employees' ability and training effect, reward the excellent and punish the poor, and promote the improvement of employees' learning quality.

2. Cultivate self-study ability. Whether directly employed workers' children or college graduates, they should have the ability to cultivate self-study after entering the bookstore, because, as far as Xinhua Bookstore industry is concerned, although it is a commercial enterprise, it is essentially different from ordinary commercial enterprises, and it deals in cultural products that affect people's spiritual thoughts. Bookstore employees must first have a full rational understanding of the bookstore industry. The educational level of employees before employment can only represent the past, can only explain your culture, and can never represent your work skills. At present, when some foreign companies and large commercial enterprises recruit a group of employees, no matter how high your diploma is, they are required to exercise at the grassroots level to deepen their rational understanding of the enterprise. Engaged in the book publishing industry should not only learn from scratch, establish long-term hard thinking, but also choose the main direction of learning, not only to learn the knowledge of book business, but also to learn literature, reader psychology, management and interpersonal relationships. Learn with questions at work, so that theory can be integrated with practice and applied flexibly.

3. Develop communication skills. Communication is an art. Working in a bookstore, whether selling books in the store or engaging in other business and management work, communication is indispensable, not only for readers and customers, but also for colleagues and superiors and subordinates. The communication ability of sales personnel directly affects the effect of book sales, while the communication ability of business personnel and managers affects the image of enterprises and their indirect and direct interests. Therefore, the improvement of employees' cultural knowledge level and distribution professional ability is the premise of doing a good job, and improving and cultivating good communication skills is the basis of improving work level. Therefore, it is necessary not only to train employees scientifically and strictly, but also to make them have certain professional qualities and communication skills, learn to use expressions and body language accurately to communicate effectively with readers, and provide warm, thoughtful and effective services for every visitor.

4. Cultivate management ability. Management is a science. Whether sales staff are selling books or people in other positions are in charge of management, the level of management ability will directly affect the efficiency of book distribution. Therefore, it is necessary to create conditions to cultivate employees' scientific management and marketing capabilities, make overall plans, regularly check and evaluate the scope of work under the jurisdiction of employees, and gradually improve the management, marketing and service levels of employees, so that every employee can obtain the ability training for bookstore work.

5. Be diligent. The position in the bookstore is mediocre, the occupation is ordinary and the income is meager. Therefore, to be a bookstore employee, especially an excellent bookstore employee, we must be prepared for hardship. Even if you are a publisher in a mountainous rural area like Liu Zhaocun, whose stores in Shandong Province have sprung up suddenly, it will be decades, and you can't care about fame and fortune. This is the premise of working in a bookstore, and it is also an effective prerequisite for doing a good job in a bookstore.

Third, improve their comprehensive quality and squeeze into the standard of talent team.

Quality is the embodiment of people's comprehensive ability, and talents are people with advanced skills. Together, they will become compound talents with excellent comprehensive quality. This is also the basic requirement for employees of commercial enterprises in the future, and the bookstore industry is no exception. First of all, as employees, they should show excellent work style and professional ethics in their daily work and do every job well instead of complaining all day. Constantly learning experience in the work, you can do things with the idea of "taking the strengths of others and benefiting my shortcomings and cutting my shortcomings", instead of talking about temporary strengths, you should overflow your enthusiasm in your work and reflect a positive and enterprising attitude everywhere. As a manager, we should not only have the ideological style of valuing things over people, but also select people by posts and master and make good use of the ruler of employing people. Practice has proved that using good people is the biggest gain of managers' work, not only the work will be improved in all directions, but also a good employment atmosphere is the key to the success of enterprises.

As an employee of a bookstore enterprise, only by exercising themselves in work practice, honing themselves and quickly mastering the skills of controlling the book market can we be prepared for "hiding sharp weapons and using them for other purposes", which must not be irrelevant. A good modern enterprise employee should not only have superb work skills, but also have a positive and healthy attitude, and can actively adjust themselves and grasp themselves in their work. While selecting excellent employees, managers should pay more attention to the adjustment of employees' mentality, so that they can work happily every day and create a harmonious corporate atmosphere.

The future book enterprises will face a more complicated situation, and the invasion of foreign capital will accelerate the development and reform of book enterprises. Talent will be the first resource. The success of the future reform of Xinhua Bookstore depends on the rational use of talents, as well as the basic quality and internal performance of employees. The successful listing of the first share of Shanghai Xinhua and the joint efforts of Jiangxi Xinhua all indicate and call for the enterprise talents of bookstores. The future Xinhua Bookstore needs a group of excellent employees, not only with excellent professional knowledge, but also with good practical skills and enterprising spirit, and also to build a stage for outstanding internal employees to display their talents.

Author: Li Yanping Unit: Xinhua Bookstore, Mulan County.