Those operation directors with annual salary of one million all have these four core competencies.

For an operation manager who has worked for more than 3 years, it is an important barrier to promote the operation director. On the one hand, it is because the Internet industry is upgrading too fast. As an old man in the company, if he can't get up, there will soon be "younger generations" on an equal footing with you and even crush you. On the other hand, the burden of family and the sense of self-achievement will push you to find the way forward.

However, after working for so many years, why did you become a senior operations director or hit a wall? Internal promotion channels are blocked, and external job-hopping interviews cannot be conducted. What's the problem? What are the extraordinary abilities of those operation directors with an annual salary of one million?

I think it is necessary for you to know the following things before applying for the position of director of operations, so as to be prepared.

What is the difference between an operations director and an operations manager?

The biggest difference is the position, which determines the thought. If the operation manager is to achieve the goal given by the boss, then the operation director is to work with the boss to set the operation goal, or even directly give the goal and lead the whole operation team of the company to achieve it. This is a great event. When you are an operations manager, you are a striker. Now you are the commander. It takes a lot of ability and quality to lead troops to fight.

What capabilities does the operations director need?

Ability module 1: overall vision and ability

The Internet is changing rapidly. Whether the product is growing, declining or stagnant, whether the market is in the blue ocean or the red sea, the operation director needs to make a strategic plan before the next product and market change to cope with the next round of risks or meet the next growth.

The implementation of strategic planning involves all aspects. The company is short of money, colleagues don't cooperate, and there are not enough people ... all of them may hinder you, but even if there are 10 million reasons, they can't stop you from acting. If you always have the idea that "we can catch our breath when this thing is improved" or "more people are better", it will not only make your operation team passive, but also give people a feeling of complaining. As the director of operations, what you have to do is to actively strive for resources and focus on solving and promoting problems.

Ability module 2: the ability of operation promotion and brand marketing.

An operation director who can't make money is not an excellent operation director. What you have to do is to pass on the brand value and maximize its commercial value, so that the company can make money and pay the bill. But the reality is that many operators who have worked for many years have been defeated at the level of brand marketing. "They only know how to operate, but they don't know the brand."

Do you have any insight into the psychology and behavior of consumers in the new environment? Have you seen the future trend of content marketing? Do you think that new media marketing only refers to WeChat Weibo? How should different brands break through in the new market environment? How to deal with the brand crisis? ..... There are too many problems that need to be considered and solved by the Director of Operations.

Capability module 3: omni-channel operation planning capability

The work of operation is scattered and fragmented. It is difficult to achieve outstanding results only by focusing on one point, and multi-dimensional collaborative operation can revitalize the overall situation. What's more, the traffic cost continues to rise now. In addition to burning money, it is more important to do omni-channel planning and management of the whole product life cycle, and constantly integrate and expand the channel resources of communication. Of course, for small and medium-sized enterprises, it is best to correctly analyze the channel ROI and competitiveness, which is more difficult than that of large factories and challenges the ability of the operation director.

Capability module 4: Data-driven capabilities

Everyone is talking about data analysis and "hacker growth", but how many people have really mastered the secret of data analysis? Different types of products have different key data indicators, analytical tools and analytical methods. Instead of just focusing on activity, growth rate and retention rate, the director of operations guides the following people to collect effective information, analyze the impact of products and operations on data changes, summarize data laws, adjust or formulate operation styles in time, and truly let data drive the growth of product operations.