O2O, B2C, C2C, B2B what is the difference between these concepts?

O2O refers to the combination of online and offline that is, the Internet e-commerce model and the offline physical store model collectively, is a model in the field of the Internet;

C2C refers to the consumer or customer-consumer business process, i.e., the process of C to C, such as Taobao, in fact, C here refers to the individual entrepreneurs, more second-hand traffickers;

B2B refers to the Business-to-business or platform-to-platform, such as Alibaba's e-commerce platform, which solves the relationship between supply and demand, and also includes cooperation between production enterprises and advertising agencies;

B2C refers to the traditional e-commerce we are talking about now such as Tmall, Jingdong Mall, etc., which is the platform-to-consumer process, and in terms of the current new retailing, S2B2C is an upgraded version of B2C.

The subject is powerful, you say these words I know an O2O! The first time I saw this, I was able to see the Apple 8 IP address in my friend's face.

The total ask, regardless of O2O, B2C, C2C or B2B, as long as the same as Suning to make it convenient for everyone, the "2" right!

C2C, B2C, B2B is actually the name of the object of the transaction, as long as you know the object of the transaction is a company to company, individual to individual or company to individual can be distinguished.

C2C: Customer To Customer (or Consumer To Consumer) means a customer-to-customer business model, specifically a business between individuals and individuals, where transactions take place between independent individuals, such as Taobao.

B2B: Business To Business is a company-to-company business model where transactions take place between two companies, such as Alibaba.

B2C: Business To Customer (or Business To Consumer) means a business model between a company and an individual, such as Jingdong.

O2O: Online To Offline concept is relatively abstract, broadly speaking, any order from the network, and then complete the transaction in reality can be referred to as O2O, so foreign media such as the BBC said that the concept of O2O is easy to confuse people, but also because in foreign countries they are relatively backward of O2O in China.

Simply put, O2O is the business model from online to offline, such as Suning Eshop, offline stores and online platform synchronization, even before the 818 shopping festival and after the double eleven shopping festival to do the preferential, service synchronization, O2O mode development footsteps faster.

o2o:

b2c:

B2C is the abbreviation of Business-to-Customer, and its Chinese abbreviation is "business-to-customer". "Business-to-Customer is a mode of e-commerce, which is often referred to as the direct-to-consumer model of commercial retail sales of products and services.

c2c:

b2b:

B2B (also written as BTB, which stands for Business-to-Business) is a business model that refers to the exchange of data and information and the conduct of transactions between businesses and enterprises through a private network or the Internet. It combines the intranet and the products and services of the enterprise with the customers through the B2B website or mobile client, and provides better services for the customers through the rapid response of the network, so as to promote the business development of the enterprise.

Difference:

B2B is business-to-business behavior, very simple!

Several business models of e-commerce, in which the 2 with the English to

O2O = online to offline

B2B is business-to-business, for example, Alibaba, Global Sources, the steel circle network such as the bulk trading site

C2C is consumer-to-consumer; for example, Taobao, ebay, etc.

B2C is business-to-business.

B2C is business-to-consumer; e.g., Jingdong, Amazon, Dangdang, Vipshop.

These are all names that came out of the online era of the Internet. First is the product of btob Alibaba national ball pass, speaking of producers directly to the end of the sales side, followed by domestic e-commerce Taobao ctoc to individual entrepreneurs directly to the customer. To provide more cost-effective and cheaper products. After that is btoc tmall flagship store company's products directly to the customer, zero link more secure quality is more guaranteed. Online constantly increasing costs, competition is becoming more and more intense. Some do not have a brand, or customer bonding is not high. There is no core customer. Future way out, some companies want to bend the road. Proposed otoo model. By having the ability to operate the director according to different areas of product characteristics. Refinement of business landing mode

B2B (also written as BTB, an acronym for Business-to-Business) refers to the business model of business-to-business through a private network or the Internet, the exchange of data and information, delivery, and trading activities. It combines the intranet and the products and services of the enterprise with the customers through the B2B website or mobile client to closely integrate with the rapid response of the network to provide better services to the customers, thus promoting the development of the enterprise's business.

B2C is an acronym for Business-to-Customer, and its Chinese abbreviation is "Business-to-Customer". "Business-to-Customer is a mode of e-commerce, which is often referred to as the direct-to-consumer model of commercial retailing of products and services.

C2C is actually a specialized term for e-commerce, which is electronic commerce between individuals. C refers to the consumer, because the English word for consumer is Customer (Consumer), so abbreviated as c, and because the pronunciation of the English 2 with to, so C to C abbreviated as C2C. C2C is Customer (Consume) to Customer (Consumer). C2C means consumer-to-consumer e-commerce behavior. For example, if a consumer has a computer and sells it to another consumer in a transaction over the Internet, this type of transaction is called C2C e-commerce.

B2B has three treasures: enterprise, intermediary, and good communication

B2C has three treasures: brand, channel, and good sales

C2C has three treasures: you open, I buy, and Alipay

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Five common e-commerce model comparison: B2B, B2C, C2B, C2C, O2O

(1) B2B model

B2B (Business to Business), is the business relationship between the businessman and the businessman. For example, we can only buy Coca-Cola at McDonald's because of the business partnership between McDonald's and Coca-Cola. Merchants establish business partnerships in the hope that what they have to offer will create a complementary opportunity for growth and that everyone's business will be profitable. Examples: Alibaba, HC.

The B2B model is the longest running and best developed business model in e-commerce, bringing profits and returns quickly. Its profits come from the relatively low cost of information that brings down various expenses, and the benefits of supply and value chain integration. It can trade up to 10 times more than direct consumer purchases. Business-to-business e-commerce has become the mainstay of e-commerce. Its applications include industry organizations that connect members through EDI networks, organizations that integrate cross-industry transactions based on business chains, and online just-in-time purchasing and supply operators.

B2B e-commerce model mainly has the advantages of reducing procurement costs, reducing inventory costs, saving turnaround time, expanding market opportunities, etc. At present, the common B2B operation mode mainly includes vertical B2B (upstream and downstream, which can form a sales relationship), horizontal B2B (centralizing the similar transaction process in the industry), self-built B2B (industry leaders use their own advantages to connect the entire chain), and B2B in related industries.

(2) B2C mode

B2C (Business to Consumer), that is, we often see suppliers sell goods directly to the user, that is, the "business to customer" mode, that is, the commonly known as commercial retail, direct to consumer sales of products and services. Selling products and services directly to consumers. For example, if you go to McDonald's to eat is B2C, because you are just a customer. Examples: Dangdang, Joyo, and Youkit.

The main types of B2C websites are comprehensive malls (product-rich traditional malls EC), department stores (own inventory, sales of goods), vertical stores (to meet a particular need), composite brand stores (composite of traditional brand names), service-oriented online stores (trading of intangible goods), shopping guide engine type (fun shopping, convenience shopping), online commodity customization (personalized services, The profit model of B2C is mainly service fee, membership fee, sales fee, promotion fee, and so on.

(3) C2B model

C2B (Customer to Business), a more local version of the offer, by the customer to publish their own what they want, the price is what they ask for, and then the merchant to decide whether to accept the customer's offer. If the merchant accepts the customer's offer, then the transaction is successful; if the merchant does not accept the customer's offer, then the transaction fails.The core of the C2B model is to form a powerful purchasing group by aggregating a large number of users in a decentralized distribution, so as to change the disadvantaged position of the user's one-on-one bid in the B2C model, and enable them to enjoy the benefits of buying a single commodity at the price of a large wholesaler. Examples: U-deals, Pawnshop Property Alliance.

The general operation mechanism of the C2B model is the initiation of demand motions, consumer groups consciously gathered, the consumer group internal deliberation, the development of a clear demand plan, the selection of the appropriate core business or business groups, the start of the collective bargaining negotiation, joint purchases, the consumer group of the results of the distribution, the consumer group of the results of the transaction of the evaluation of the consumer group, the consumer group of the disbandment or confrontation.

(4) C2C model

C2C (Customer to Consumer), the customer between themselves to put things online to sell, is a personal to personal e-commerce. Examples: Taobao, Pai Pai, Ebay. The main profit models of C2C are membership fees, transaction commission fees, advertising costs, ranking bidding costs, payment link costs, etc. The general operation process of C2C is: the seller registers the goods he wants to sell on the community server, the buyer gets the information of the second-hand goods through the entrance web server, the buyer selects the second-hand goods he wants to buy by checking the seller's creditworthiness, and the second-hand goods he wants to buy through the platform that manages the transaction are recorded, the buyer gets the information of the second-hand goods, and the second-hand goods are sold to the buyer. The buyer gets the information about the used goods through the portal server, the buyer chooses to buy the used goods by checking the seller's creditworthiness, the information is recorded through the platform that manages the transaction, the buyer and the seller collect and pay for the transaction, and the goods are delivered to the buyer through the website's logistic mechanism.

(5) O2O Mode

O2O is Online To Offline, which means that offline business opportunities are combined with the Internet, so that the Internet can become the front of offline transactions. So that offline services can be used online to solicit customers, consumers can use online to screen services, and there are transactions can be settled online, and quickly reach scale. The most important feature of the model is: the promotion effect can be checked, each transaction can be tracked. O2O model has the following advantages: fully tap the offline resources, consumer behavior is more easy to statistics, convenient service, the advantages of centralized, to promote e-commerce in the direction of diversified development.

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