Traditional Culture Encyclopedia - Traditional festivals - What are the channels of circulation of goods?
What are the channels of circulation of goods?
1, the basic connotation of commodity circulation.
Commodity circulation refers to the process of transferring commodities or services from the field of production to the field of consumption, which is the basic industry of the tertiary industry and the dominant part of the constituent parts, including the transportation industry, post and telecommunications industry, domestic commerce, foreign trade, catering, supply and marketing of materials, warehousing and so on.
2, the basic channels of commodity circulation.
①Direct channel. The typical formula for this channel is: producer - consumer. Commodity exchange without the intervention of intermediaries, production and marketing combined together, the formation of a direct channel of circulation. At this time commodity production, the producer at the same time is the merchant of their own products, without the formation of any commercial links.
It is characterized by:
First, this channel is linked to the production of simple commodities, by the small commodity producers incidental sales business.
Second, the natural attributes of many commodities, but also decided that must be circulated through the direct circulation channels, such as some easy to deteriorate, inconvenient to store agricultural and sideline products, should be as short as possible to shorten the time of commodities in transit, as soon as possible to enter the field of consumerism, only the direct channel of the fastest circulation.
Third, in the level of productivity development to a certain stage, the status of the direct circulation channels have been more and more attention to the development trend.
②Indirect channels. Commodity exchanges are mediated by commerce, forming an indirect channel of circulation that separates production from marketing, and this channel of circulation can also be called the commercial channel because it is mainly composed of commercial links. Indirect channels of circulation correspond to developed forms of commodity circulation. The specific forms of indirect channels of commodity circulation are:
The first: producer---retailer---consumer.
The second: Producer - wholesaler - retailer -. -consumer.
The third: producers - origin sourcing wholesalers - transit wholesalers -Distribution wholesaler - -Retailer - -Consumer.
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