What are the promotion methods?

First of all, promotion is mainly divided into online and offline, and the audience and service mode determine which promotion method is more effective. The most classic way to promote offline is to push. Although it is very old-fashioned, the traditional ways of distributing leaflets, cards and putting up posters and leaflets obviously have some effects, but the polluted objects it causes also make people feel like a cancer, so it has also been criticized. Of course, it can be used properly if it is not too strong.

The roadshow of product display is a relatively advanced offline promotion, and the effect achieved through the activity stage plus performance and artificial publicity is often better. This is why we often see performances on the stage in front of the newly opened shopping mall. If the advertised products can be distributed, we can combine the means of improving the product distribution experience to enhance the audience's impression or increase their desire to buy, and at the same time record the basic information of the audience for a return visit in the future. In addition, through on-site activities and product incentives, it can increase interest and improve the publicity effect of products.

More fashionable are large-scale advertisements, such as the use of huge posters in street business districts and the naming of landmark buildings. The controversial OV push model is a classic case, which is very earthy, but very lethal, and the shipment volume has brought huge growth with the overwhelming advertising effect.

In addition, commercial exhibitions are also good, because exhibitions often have a large number of participants, strong concentration and strong purpose, which can not only connect with the audience in real time, but also help to improve the audience's recognition and directly observe the situation of peers.

Online promotion, at present, is more about online advertising, including website, pc application advertising, mobile application advertising and so on. The effect depends on traffic and readability. Basic advertisements are directly connected to the shipping port or platform, which is very effective for the shipment of consumer goods. I won't say much about this.

I don't need to introduce the function of WeChat official account too much at present. Daniel's influence is extremely terrible. Nowadays, the overwhelming product promotion in social circles is annoying, but some ingenious operators will really bring people a good enjoyment. As for whether to run your own business or hire someone to advertise, it depends on your actual situation, and it is best to go both ways. By analogy, some applications even have special comment advertisements or video commercials.

If you are running the official WeChat account, it is the best way to suck powder. We often see such an operation, paying attention to a certain number of voting activities or paying attention to politeness, with the aim of sucking powder first and then pushing content. It's also unfolding here. It is good to insert advertisements into your own movies, videos, audio, animations and pictures intentionally or unintentionally, if it can reach a higher level.

The last way of online promotion is undoubtedly to show off on a big ship like the irresistible shopping festival. I don't need to make it clear here.

Finally, add some other methods, such as communicating with farmers in the field, holding farmers' meetings and watching exhibitions. Do computer business and sponsor campus activities, such as naming. Advertisements in film and television programs, movies, etc. Invite celebrities to make on-site recommendations, shoot advertisements, do publicity and so on. The effect depends mainly on the publicity area, audience and strategy.