Mid-Autumn Festival Theme Activities Planning Scheme (8 Selected Articles)

? There are often various activities in society. At this time, we will habitually prepare some activity plans in order to make the activities as beautiful as possible. What do you think of this activity plan? The following is the "Mid-Autumn Festival Theme Activity Planning Scheme (8 selected articles)" that I compiled for you. Welcome to reading. I hope everyone will like it and share it!

Mid-Autumn Festival theme activity planning scheme (selected 8 articles) Part 1? First, the purpose of the hotel Mid-Autumn Festival activities

? Mid-Autumn Festival has always been a good opportunity for hotels and hotels to promote sales, and it is also an opportunity to stimulate consumers and stimulate consumption. On the one hand, this activity is to get better profits, on the other hand, it is also to strengthen the external image of the restaurant and deepen the impression in the minds of consumers.

? Second, the hotel Mid-Autumn Festival theme activities

? "The Mid-Autumn Festival is full of joy, and the gifts don't stop."

? Third, the hotel Mid-Autumn Festival activities

? Carry out different Mid-Autumn Festival promotion activities for different groups of high school students and junior students to effectively take care of different groups.

? Fourth, the hotel Mid-Autumn Festival activities time

? xxx

? Five, the hotel Mid-Autumn Festival activities

? Discount; Gifts; Lucky draw.

? Six, the hotel Mid-Autumn Festival activities specific content

? 1. During the promotion period, anyone who eats in our restaurant can enjoy a 10% discount on spending more than 100 yuan. There are special dishes of Mid-Autumn Festival on the dining table.

? 2. During the promotion period, you can get the corresponding Mid-Autumn Festival gift box by specifying a series of packages in our store.

? 3. During the activity, anyone who dines in our restaurant can take part in the Mid-Autumn Festival lantern fans' prize-winning quiz. In the meantime, you can get a snapshot for free.

? Seven. Activity advertisement

? 1. Advertise outdoors in places where people are concentrated, such as railway stations and bus stops.

? Newspapers and local TV stations should also carry out publicity.

? 3. Distribute leaflets.

? Eight, other related strategies

? Nine, olfactory marketing

? Let the fragrance of moon cakes and hotel culture attract guests into the hotel. Let the fragrance of moon cakes make customers smell the fragrance actively.

? Arrange personnel transfer and hotel layout in advance and start emergency measures. At the same time, relevant records should be summarized to prepare for promotion assessment.

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) Part II? I. Activity time

? 20_ _ _ _ -20_ _ _ _ _

? Second, the content of the activity

? 1, membership card pre-stored.

? For example, if you deposit 5,000 yuan in advance, you will get a skin care suit or course of treatment with a market value of 3,000 yuan, and so on, if you deposit 1000 yuan, you will get 6,000 yuan. In short, the amount of the deposit should be strong enough to attract users. The use of membership management system can enable businesses to better record these data and allow stores to better calculate revenue.

? 2, spike to buy

? This kind of activity is mainly aimed at users who have already purchased 2660 yuan membership cards, and directly participate in the lucky draw by entering the applet through WeChat. The lucky draw time is 65438+20 _ year10.3, leaving a certain consumption time for users.

? Customers whose mobile phone number is 1 can get the 1 beauty and skin care set designated by this beauty salon by adding 2 yuan.

? Customers with mobile phone number 2 can get 1 designated skin care suit by adding 3 yuan on this basis, and so on.

? The purpose of the activity is not to give gifts, but to let users feel the benefits of the store through these gifts, and to promote the sales of membership cards while clearing a wave of inventory.

? 3. Bring the new and the old

? Members who buy more than 20xx yuan can get free beauty care for half a year as long as they bring new users during the activity. If the new user recharges the membership card more than 1000 yuan, then both parties can get a year of beauty care.

? This can effectively improve the secondary consumption probability of store members and improve the performance of the store.

? Third, the activity atmosphere

? Because of the annual Mid-Autumn National Day activities planning scheme, beauty salons have large discounts throughout the year, and our beauty salons must take this opportunity to make it lively and prosperous!

? The pre-publicity of Mid-Autumn Festival and National Day in beauty salons is very important. It should be prepared at least half a month or a week in advance, distributed by leaflets, and widely spread among friends and customers through the Internet or mobile media such as WeChat and QQ. Of course, using the chain store management system to send short messages to members is a more accurate way of marketing.

? Then when planning Mid-Autumn Festival and National Day activities, we must make more use of online media tools to create momentum for our stores.

? The above is the relevant content of the Mid-Autumn National Day beauty activities. After detailed planning, employees need to have good execution ability. Only by putting these contents in place can we have better activities, and employees' own abilities will also have an impact on the activities. If you have time, stores can also hold special training activities to improve service capabilities.

Mid-Autumn Festival theme activity planning scheme (selected 8 articles) Part III? Lian Haiping is in the spring tide, and the bright moon on the sea is born in the tide. As time goes by, the Mid-Autumn Festival is coming. In this sweet-scented osmanthus full moon festival, are you still worried about giving gifts for the Mid-Autumn Festival? Every year, the Mid-Autumn Festival gift-giving scheme is painstaking, whether it is to thank customers or to give back to employees during the Mid-Autumn Festival. 20xx Mid-Autumn Festival Gift Scheme is really a laborious task. What's important is that when the gifts are distributed, it's hard to satisfy everyone. How to do the 20xx Mid-Autumn Festival gift scheme, and how to spend small money to do big things? Let's give this question to reciprocity this year! In this traditional festival, we have carefully planned the Mid-Autumn Festival gift plan with various prices and characteristics, so that you won't regret this choice!

? Many people think that giving gifts is mainly to express gratitude to customers and to stabilize and strengthen the good relationship between companies and customers. In a recent survey, 47% of the companies that gave gifts to business gifts replied that it was "effective" or "very effective", while another 39% thought it was at least "somewhat effective" and only 2% thought it was not good to give gifts. Customers are our parents, giving gifts, of course, customers are indispensable!

? First, what to send customers on Mid-Autumn Festival:

? Useful types: pen, notebook, tie, wallet, perfume, lighter, various rackets, etc. This is the most commonly used way to know customers' likes and personalities and love them. Customers are easy to accept and can gradually establish excellent contacts.

? Layout types: desk calendar, lucky cat (similar to mascots of cattle and sheep), "crystal layout" and so on. This kind of gift has little practical and economic value and will not leave a deep impression on customers. This gift is still free at the critical time of making a list. Luxury goods: watches, high-end gifts and other gifts, seeing that business is coming, when will you wait until this time not to sell? However, remember to know the customer's "life experience", otherwise it will be given away for nothing.

? Second, how to give gifts to customers during the Mid-Autumn Festival:

? 1. Take it directly to the client company and give it to yourself.

? 2. Give it to the secretary or the front desk for forwarding (of course, be careful not to use up the packaging)

? 3. Gift companies (pay attention to packaging issues)

? 4. Ask the customer to come out and sit down together.

? 5. Give these methods to a customer-centered third party who is close to the customer. According to the value of the gift, the level of the role, and the criticality of the operation, there is no standard practice. In short, there is a principle: customers receive lunch. Also remember, if you don't deliver it in person, you must call to express or hint at this assignment in the future!

? Third, how to give gifts to customers? Consideration before giving a gift

? Gift-giving purpose: Every gift has a certain purpose. My brother gives gifts to deepen friendship, and my parents give gifts to enhance family ties and give gifts to customers. The purpose is nothing more than maintaining and enhancing friendly contacts and waiting for long-term follow-up cooperation. But under the premise of such fierce market competition, how to make customers recognize you and remember you is a big problem. So the choice of gifts naturally becomes a big problem. It's too expensive to give and it's not cheap to sell. Therefore, it should be unique, both vulgar and excellent in meaning, neither too expensive nor too cheap, but also able to highlight your mind!

? Fourth, how to give gifts to customers?

? Based on the above factors, the editor recommended the following gifts to us, hoping to bring some ideas to you who are deeply troubled by Mid-Autumn Festival gifts.

? 5. What should I give my customers for Mid-Autumn Festival?

? Useful: As for gifts, we all hope that our gifts can deepen the image of customers and achieve a long-term "advertising effect", so sending advertising skills products is the first choice. When sending Pu 'er skill tea, you can also describe the characteristics of skill tea with images and words, and print company LOGO, company name, contact information, greetings and so on. This is completely different from other gifts. It can be kept and drunk. Most people are used to preserve and increase the value, which not only shows the strength of your company, but also shows your own charm. Together, it can bring you the "advertising effect" all year round, at least 5- 10 years! More importantly, it represents the profound friendship between your, just like Pu 'er tea. The longer the year, the more mellow it will be! It is the best business gifts for friends, relatives and customers, and also an advertising gift with long-term advertising effect.

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) Chapter IV? I. Activity objectives

? In order to let students fully understand the customs and habits of Mid-Autumn Festival, the origin, formation and celebration of the festival, and let students truly understand the festival and the traditional culture of China, so as to experience the significance of eating moon cakes to celebrate harvest, reunion, blessing and affection in Mid-Autumn Festival; Help students to strengthen the concept of festival culture, let them learn the methods of investigating, collecting and sorting out information, cultivate their practical ability, make them love their families, their campuses and their motherland more, and let them have a happy and meaningful holiday.

? Second, the theme of the event

? The moon is full and people are round, inheriting classic culture.

? Third, the activity time

? September 20th-September 20th

? Four. Activity content

? (a) school activities-Mid-Autumn Festival (September-September).

? 1. Understand the origin of Mid-Autumn Festival: it is also called Reunion Festival, which belongs to the custom of autumn newspaper.

? 2. Legend of Mid-Autumn Festival: the Goddess Chang'e flying to the moon, WU GANG chopped laurel, and Yutu pounded medicine.

? 3. Mid-Autumn Festival custom: Mother Yue Bai worships the earth god.

? 4. Sing Mid-Autumn Poems: "Water Tunes the Song" and "Looking at the Moon and Thinking Far".

? 5.*** Sing Mid-Autumn Festival songs: "Water Tune" and "Let Love Live in My Home".

? 6. Mid-Autumn Festival Dream: Write your dreams on a special dream paper to round a * * * round Chinese dream.

? (2) Class activities-Mid-Autumn Festival (September-September).

? High school theme: Mid-Autumn Festival songs convey feelings. Play some songs about the moon for students to listen to, and perform with the light singing, so that students can feel the beauty and warmth of the moon in Mid-Autumn Festival. In addition, the teacher should take the students to understand the introduction of Mid-Autumn Festival in the corridor and leave photos.

? Theme of grade three: having fun with Mid-Autumn Festival. Find some riddles or other riddles with the word "moon" written on them, so that students can feel the joy of the traditional Mid-Autumn Festival and taste the cultural fun of the traditional Mid-Autumn Festival by solving the riddles on lanterns.

? Theme of Grade Four and Five: Mid-Autumn Poems Praise the Truth. Recite the famous sentences about the Mid-Autumn Moon with true feelings, so that students can feel that poets express their deep affection for their relatives in their hometown with poems, and cherish our family and the beautiful life they have.

? (c) Practical activities-Mid-Autumn Festival (September-September).

? Senior one and senior two: draw Mid-Autumn Festival. Draw a picture showing the Mid-Autumn Festival, and let the students express the happiness of the Mid-Autumn Festival with pictures.

? Grade three: Mid-Autumn Festival greeting cards. Make a beautiful love card with mooncake cartons or your favorite production forms and materials, write a blessing and send it to your parents to convey your thanks and blessings.

? Fourth grade: draw moon cakes. Do it yourself and design a unique and exquisite moon cake pattern. If there is stuffing in the cake and patterns on the surface, the patterns mainly include the moon, osmanthus tree, jade rabbit, etc. to express good wishes for the circle.

? Grade 5: Mid-Autumn Festival. According to the origin, customs, ancient poems and sentences of the Mid-Autumn Festival, complete a handwritten newspaper with the theme of "Mid-Autumn Festival" to express a blessing to the Mid-Autumn Festival.

? (d) Parent-child activities-celebrate the Mid-Autumn Festival (September-September) and carry out parent-child interactive activities of "promoting the virtues of the Mid-Autumn Festival".

? 1. Help parents do the same housework.

? 2. Eat moon cakes with your family.

? 3. Go out to enjoy the moon with your family.

? Leave photos of doing housework, eating moon cakes and enjoying the moon with your family and feel the happiness of family reunion. Enhance students' feelings of loving their parents, hometown and motherland, so that festivals can really bring us happiness and happiness.

? V. Activity requirements

? (1) From September _ to September _, each class uses a class meeting activity class to combine the activities of the whole school with the theme activities of this grade, and leave photos of the activities, so that children can understand the traditional festival culture and feel the warmth of the Mid-Autumn Festival.

? (2) On the morning of September, submit the works of Mid-Autumn Festival practical activities and the dreams written by children to the Political and Educational Affairs Office, and send photos of Mid-Autumn Festival theme class activities and parent-child activities to FTP related folders.

? (3) Regarding the contents of Mid-Autumn Festival school activities, students can be arranged to collect relevant information for children to share in class meetings, so that students can learn the methods of investigating, collecting and sorting out information and cultivate their ability to collect and process information.

? (4) Combine planning with solid implementation, and let children have a warm and meaningful Mid-Autumn Festival!

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) Chapter 5? Activity objectives:

? 1. Understand the origin and customs of Mid-Autumn Festival, feel the joy of celebrating the festival with teachers, parents and companions, and sprout the feelings of loving teachers, parents and companions.

? 2. Willing to communicate and share, able to express and express actively, proactively and boldly.

? 3. Experience the festive atmosphere.

? 4. Willing to actively participate in activities and feel the joy of the festival.

? Activity preparation:

? 1, knowledge preparation: Please ask parents to help their children understand the origin of Mid-Autumn Festival and collect relevant information. Carry out recording activities and observe the changes of the moon.

? 2. Material preparation: After making a plan to celebrate the Mid-Autumn Festival parent-child activities with children and determining the layout plan, * * * prepares the materials needed to decorate the activity venue, such as moon cakes and sharing food. Before the activity, the children invited their parents to the garden to participate in the celebration by posting posters and making invitations.

? Activity flow:

? 1, Celebration (hosted by children):

? (1), children communicate and observe the situation of the moon, and further perceive the mystery of the moon change.

? (2) Ask parents to introduce the origin of Mid-Autumn Festival.

? (3) Parent-child activities: Teachers, children and parents perform their own programs together.

? 2, reunion Mid-Autumn Festival, enjoy the moon to share activities.

? 3. Hold a masquerade party. (Play your favorite image and dance the invitation dance)

? Teaching reflection:

? Disadvantages: the environmental layout of this activity did not show the festive atmosphere, which led to a weak festive atmosphere. The teacher can explain the knowledge about the moon. If we can arrange the corresponding environment and explain some knowledge about the moon, I believe children will experience this festival more deeply and learn more.

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) Chapter 6? Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival".

? I. Target market analysis

? The customers of this hotel are mainly XX and XX personnel, which requires the hotel to take into account the personal interests of consumers on the basis of improving the grade.

? Second, the pricing strategy

? 1, meals can basically maintain the original price, but considering the price of some meals related to Mid-Autumn Festival, you can use discounts (recommended) or directly reduce the price.

? 2. For high-priced meals, it is recommended to combine the reduction of distribution and price reduction.

? 3. The Mid-Autumn Festival package price should not be too high, and the per capita consumption should be controlled at XXX yuan (excluding drinks).

? 4. The prices of other drinks and other services can be flexibly changed according to the actual situation of the hotel, and reached around the Mid-Autumn Festival (but according to the hotel's net profit).

? Third, marketing strategy.

? 1. Making Mid-Autumn Festival special packages can be divided into three categories according to the actual situation, including meals for two and meals for three. The theme should reflect family reunion, and you can send moon cakes (the price does not need to be too high).

? 2. If the birthday of family members is 15 August, they can enjoy a 5×6 discount when dining in the hotel with valid certificates (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

? 3. If the mobile phone and fixed telephone number are 815 (in XX area), you can enjoy a 5×6 discount when dining in the hotel with valid documents (household registration book and ID card) (according to the actual decision of the hotel). It is recommended to recommend Mid-Autumn Festival package to them.

? As there is no accommodation service in this hotel for the time being, we can join hands with other large hotels focusing on accommodation to introduce customers to each other, which can increase the customer base and reduce some related expenses. For these customers, you can pick them up by car, and it is also recommended to recommend the Mid-Autumn Festival package to them.

? 5. Send some small gifts related to Mid-Autumn Festival after dinner (the name, telephone number, address and website of the hotel should be printed on them).

? 6. The activity will be held on XX day of XXXX month of the lunar calendar.

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) Chapter 7? 1. Promotion method:

? 1, using discounts to promote sales

? 2. Give a free gift when it is full.

? 3. Redeem points or pay points in cash

? Step 4 increase the purchase price

? 5. when it is full, it will be reduced.

? 6. Buy and give.

? These promotional activities have their own advantages and disadvantages.

? Second, the purpose of promotion:

? Shuang Jie used the large passenger flow during Mid-Autumn Festival and National Day to promote sales. The purpose is to retain big customers. So as to earn more credits and money.

? Third, the early promotion work:

? 1. Supply problem: determine the products to be promoted and prepare enough goods. Different products adopt different promotion methods, and the other is about

? For discounted goods, you should choose, for example, large items as promotional items. During the promotion period, the goods will sell faster than usual. Therefore, adequate stocking is a guarantee. If it is often out of stock, it will not only affect sales, but also affect buyers' praise for us. If you meet an awkward buyer, it will be really difficult to give you a bad review. Even if it can be cancelled, it will cost a lot of time and energy in vain. That's not worth it.

? 2. Determination of customer groups: In order to promote sales, of course, it is necessary to clarify the target of promotion. The target of promotion is your target consumer group. These talents are your source of wealth, not yourself. Therefore, the promotion must spread the promotion information to your target group, and your target consumer group will know it before the promotion will be effective. If you sell yourself, it's just casting pearls before swine.

? Determine the target audience, and then choose the appropriate mode of communication, such as online Wangwang messages, signed documents, baby questions and so on.

? Articles, announcements, QQ, blogs, Weibo, post bars, gangs, forums and so on. Can play a role in spreading information. Only when customers are sure can they choose the appropriate promotion method.

? Four. Introduction of activity promotion plan

? 1, free when it is full.

? When the purchase order reaches a certain amount (10), a free gift (one national emblem) will be given.

? 2. Redeem points or pay points in cash

? Exchange points for goods. Ten yuan is one cent. This is a very good return for old loyal users. This move can also make those who have not scored at present

? Many buyers shop more. If your points are enough to attract people to buy goods, maybe some buyers will go on a shopping spree to get enough points.

? ..... How? This kind of promotion can attract customers to shop again and introduce new customers to shop, which can not only make customers get more benefits, but also consolidate old customers, expand new customers and enhance customers' loyalty to online stores!

? 3. Big discounts

? Anyone who buys things in our shop on the Mid-Autumn Festival and October 1st can buy things worth 5 yuan in our shop as long as they spend 2 yuan money.

? Goods "or" 1 yuan can choose our original price goods at will ". Only in this way can buyers be more attractive to our baby.

? It is always generally believed that the quality of discounted goods will always be worse. This is a psychological suggestion. To dispel this psychological hint, the buyer should think that the product I bought is actually the original price, but I spent less money and made a profit.

? This is actually similar to a discount. But the feeling for the buyer is completely different. If you give a 7.7% discount to a $5 baby, and the buyer thinks this baby is worth $3, then his.

? The quality estimate is the quality of 3. However, if the discount is changed to "you can take away goods worth 5 yuan if you spend 2 yuan", buyers will think it is.

? The value of this commodity is still 5 yuan, but I just need to spend it.

? I bought it for 2 yuan, but his quality is still 5 Qian Qi.

? Step 4 increase the purchase price

? On the basis of purchasing specific goods, consumers can get goods with active content at low prices by increasing the amount of activities; For example, if you buy a coat and add some money, you can buy headgear and other equipment at a low price.

? 5. when it is full, it will be reduced.

? We will give you 10 yuan everything you bought in our shop during the Mid-Autumn Festival and October 1st. 30 yuan, minus 5 yuan.

? 6. Buy and give.

? On the Mid-Autumn Festival and October 1st, whoever buys the specified goods in our store will be presented with over-value items; Cases, such as buying clothes and equipment and sending beautiful headdresses.

? 7. lucky draw

? Lottery is a very attractive promotion scheme. During the Mid-Autumn Festival on 10/day, any buyer who has bought anything in our store can do it.

? Take part in a lucky draw. Opportunity is not to be missed. A hundred dollars prize is waiting for you! ! !

? In addition, as soon as the essence post is released, soft text can also be used, as long as it contains promotional information or product information; The second is to establish more friendship links, especially those shops with a large number of views. Many people come across your shop while browsing; The third is to use search skillfully. It is suggested that the names of stores and treasures should be added with search keywords commonly used by buyers, which can increase the exposure of online stores, such as national day promotions and national day specials.

? High Cost-effective Reunion Shopping —— Planning of Taobao Mid-Autumn Festival Theme Activities

? Theme: Reunion shopping is cost-effective

? Activity time: September 8-September 1 1.

? Activity copy: Mid-Autumn Festival, people eat moon cakes to show "reunion". Reunion is the common wish of the Chinese nation on this day.

? Activity arrangement: 8 Mid-Autumn Festival gifts.

? The first weight is one yuan.

? 1 The product is killed by 1 yuan at 8: 00 am and 20: 00 pm every day.

? The second full-court package

? During the event, it will be covered by the whole venue 150 yuan, but not Hong Kong, Macao and Taiwan and overseas regions. (Default Express: Tong Yuan, Shentong)

? The third murder is 50% off.

? 2 models a day, 9:00-24:00 limited time to buy! Each ID card is limited to 2 pieces.

? (It is suggested that the products appearing here should be products with the original price 100 or above and a discount of several tens of yuan. As a product for customers to try out)

? Fourth complete delivery

? When you shop all over 200 yuan, you will get a coupon for 20 yuan.

? When you shop all over 300 yuan, you will get a coupon for 40 yuan.

? When you shop all over 500 yuan, you will get a coupon for 80 yuan.

? You can use it next time.

? 5 th chongxin branch bargain price

? Buy one and get two free (the delivered goods can be selected at will in the designated commodity area).

? The 6th Mid-Autumn Festival is free.

? The first product is 50% off the original price, the second product is 50% off, and the third bottle is free!

? Seventh praise cashback

? As long as you give a favorable comment and leave a message with a favorable comment of more than 30 words, customers who are "concerned about buying" can get Alipay cash payment and cash back to 5 yuan after cutting the picture to customer service for confirmation.

? Selected photos of the eighth class reunion

? Who is closest to family? Let's have an intimate family photo!

? The person who laughs the happiest can participate in free activities and give 500 yuan a big gift after being selected by the masses!

Mid-Autumn Festival theme activities planning scheme (selected 8 articles) 8? I. Activity objectives

? 1, through activities, let children know the origin of Mid-Autumn Festival, and know that Mid-Autumn Festival is a traditional reunion festival in China.

? 2. Experience the happiness of spending holidays with colleagues and teachers.

? Second, the activity preparation

? Mobilize children to bring their own fruits and moon cakes.

? Third, the activity process

? Introduce festivals-enjoy stories-talk about taste.

? Fourth, the activity process

? 1. Introduce the festivals about the origin of Mid-Autumn Festival to children, and let them know that August 15th of the lunar calendar is the Mid-Autumn Festival.

? 2. Appreciate the story, listen to the story of "Moon Girl makes clothes", and understand that the moon is constantly changing.

? Discussion: Why can't Moon Girl's clothes fit?

? Step 3 talk and taste

? What to eat in Mid-Autumn Festival?

? B, share * * * and taste the moon cakes and fruits you brought, and talk about the food you brought.