Characteristics of high-quality media

At present, not only traditional media such as TV, newspaper and radio are still active, but also various new media such as Internet, mobile APP and self-media are full of tricks and features. High-quality media is the most important thing for enterprises.

Characteristics of high-quality media:

1, the ability to accurately obtain user portraits;

2. Strong interactivity;

3. Strong communication skills;

4. Formally, zd WeChat, friends circle, small video and subscription number are not limited. return

Extended data:

Media includes two elements:

One is a container containing information or content carried by media, such as books (

Oracle Bone Inscriptions, bamboo slips, silk books, paper books), photos, audio tapes, film, video tapes, audio-visual discs, etc.

The second is the technical equipment, organizational form or social mechanism used to spread information, including communication (post horse, telegraph, telephone, fax, e-mail, videophone, mobile phone, etc. ) and radio (announcements, newspapers, magazines, radio, answering TV, etc. ).

And network.

In contemporary society, generally speaking, the media refers to mechanically printed books, newspapers, magazines, radio, television and the Internet. They are all mass communication tools used to spread news or influence public opinion, and they are all media for spreading information.