What is the difference between traditional copywriting and self-media writing?

From the essence of marketing, both traditional media and self-media copywriting are aimed at promoting sales, so marketing strategies must be followed. However, due to the characteristics of new media, there are great differences in writing methods between them.

1. Because the communication cost of traditional media is much higher than that of new media, the copy of traditional media needs to be refined in a short time. The copy of new media can be relatively long. It can even be long.

2. The main purpose of traditional media copywriting is to convey commodity information, let consumers know about commodities, and then like them until they buy them. The purpose of new media copywriting is not only to convey commodity information, but more importantly, to arouse topics, so as to increase click-through rate, attract traffic and improve communication effect.

3. Copywriting of new media should pay more attention to the characteristics of online communication language, and make more use of online buzzwords and personalized expressions to adapt to the communication habits of the younger generation growing up in the Internet environment, so that copywriting can better enter the hearts of consumers.

4. The traditional media audience passively accepts, and the new media audience actively accepts. Therefore, the title of the new media copy should be more attractive and suspenseful, which can make people feel the desire to click and read further.