How to treat traditional e-commerce and current live broadcast with analogy optimization method

Consumer experience, information transmission, purchase decision, etc.

1. Consumer experience: Traditional e-commerce facilitates online shopping. Consumers can complete shopping by browsing the web, searching for goods and placing orders. Live broadcast provides a more interactive and entertaining consumer experience. By watching the live broadcast of the anchor, consumers can know the features, usage and preferential information of the product in real time, and can also interact with the anchor to ask questions and get real-time answers, which increases the interest and participation of shopping.

2. Information transmission: Traditional e-commerce mainly presents products and promotional information through static information such as words, pictures and videos. Live broadcast can convey commodity information more directly and vividly through the real-time demonstration and explanation of the anchor.

3. Purchase decision: In traditional e-commerce, consumers mainly rely on product description, evaluation, price and other information to make purchase decisions. On the other hand, the live broadcast will influence consumers' purchasing decisions through the recommendation and demonstration of the anchor and the interaction and comments of other viewers.