Characteristics of Four Mainstream Platforms in cross-border electronic commerce

Characteristics of Four Mainstream Platforms in cross-border electronic commerce

As the originator of e-commerce in this world, Amazon has a great influence on the whole world. China's foreign traders chose cross-border BTOC, and the first thing they knew was Amazon. At that time, there were no other emerging platforms such as AliExpress. The following are the characteristics of the four platforms of cross-border e-commerce that I share with you. Welcome to read and browse.

Analysis of Four Mainstream Cross-border Platforms

AliExpress

Let's talk about AliExpress, our global AliExpress. As an important strategic product of Alibaba's future internationalization, AliExpress has developed rapidly in recent years. The AliExpress platform officially launched on September 9, 2009 has become one of the most active cross-border platforms in the world. AliExpress, relying on Alibaba's huge membership base, has become one of the platforms with the richest product categories in the world. AliExpress is characterized by price sensitivity and obvious low-price strategy, which is also related to Alibaba's seller-customer strategy of introducing Taobao. Nowadays, many people's strategy of doing AliExpress is similar to that of Taobao stores in previous years. AliExpress focuses on emerging markets, especially Russia and Brazil. As for the Russian market, as of the end of March 20 13, AliExpress had more than 700,000 registered users in Russia, accounting for about 9% of all registered users of the platform. At present, registration data should be more popular. At the same time, AliExpress is a platform product of Ali series, and the whole page is simple and tidy, which is very suitable for novices. Alibaba has always had a very good community.

Combined with the characteristics of AliExpress: cross-border newcomers, the product characteristics are in line with sellers in emerging markets (Russia, Brazil, etc.). ), sellers with obvious supply chain advantages and obvious price advantages, it is best to sell directly in the factory, and traders basically have no chance.

Amazonas

As the originator of e-commerce in this world, Amazon has a great influence on the whole world. China's foreign traders chose cross-border BTOC, and the first thing they knew was Amazon. At that time, there were no other emerging platforms such as AliExpress. In fact, Alibaba and Amazon have many similarities, and both have established a huge customer base and data infrastructure. Amazon's requirements for sellers are still very high, especially for product quality, and it also has certain requirements for product brands. The procedures are also more complicated than AliExpress and other platforms. After the newcomer registers Amazon account, the bank account needs to be in the United States, Britain and other countries. For mature Amazon sellers, it is best to register an American company or find an American agency first, and then apply for a federal tax number. Generally, newcomers should pay attention to the following points when registering Amazon suppliers.

It is best to choose Amazon with better supplier cooperation resources. The quality of suppliers needs to be very stable, and it is best to have strong research and development capabilities. Making Amazon products is king.

Receive professional training and understand the policies and knowledge of opening a store. Amazon's store opening is more complicated and has a very strict audit system. If you violate the rules or don't understand the rules, there will be not only store risks, but also legal risks. So I suggest you choose a training company for training first.

You need a computer to log in to Amazon account, which is very important for Amazon's store policy and later operation. A computer can only log in to one account, otherwise it will conflict with the rules. New user registration is best verified by landline.

Most importantly, we need an American bank card to do Amazon. All sales generated by Amazon stores are kept in Amazon's own account system. In order to withdraw money, we must have an American bank card. Solving this problem is relatively simple. In fact, as foreign traders, we generally have some overseas customer resources, including customers. It is not particularly difficult for overseas friends to solve this problem through them. There are also some domestic institutions that provide such services.

Traffic is the key. Amazon traffic is mainly divided into internal traffic and external traffic, similar to Taobao in China. At the same time, we should pay attention to the marketing of SNS community, and it is also more effective to use soft text and other marketing methods.

To sum up: when choosing Amazon platform, it is generally recommended to have a good foreign trade foundation and resources, including stable and reliable supplier resources and local contacts in the United States. It is best for sellers to have certain financial strength and long-term investment mentality.

Eachnet

Everyone's understanding of ebay is basically equivalent to Taobao in China. Taobao really ruled China after killing ebay in the China market. For international retail traders, the potential of ebay is still huge, because the core market of ebay is in the United States and Europe, which should be a relatively mature market, and it is not particularly troublesome compared with the opening procedures of Amazon ebay. But there is a serious problem on ebay, that is, the rules of ebay are heavily biased towards buyers. If the product, especially after sale, has serious problems, it is easy to have problems. The core issue of doing ebay should be the choice of payment methods. Paypal is generally the payment method that everyone chooses now, but this payment method also has certain risks, especially for ebay, because it is particularly biased towards buyers, there are often such practical cases. In the event of a sales dispute, the seller will eventually favor the buyer and suffer heavy losses. Actually, there are other payment methods to choose from. You can look at the articles I wrote about micropayments before, and one of them has been carefully shared.

The key to Ebay's success lies in the choice of products. The main markets of ebay are the United States and Europe, so it is best to do market research before doing ebay. We can usually do research in the following ways:

1 Enter ebay to study the whole market and make an in-depth analysis based on the characteristics of its own supply chain.

2. Study the culture, population, consumption habits and consumption level of American and European markets, so as to choose potential products for ebay.

Choose some popular products from ebay, carefully study the product channels and prices, and analyze the advantages if you do.

As for the best-selling products with advantages, it is most important to study the market advantages and future sales potential, because once you invest energy and money, we need a long-term consideration to choose a product.

Considering the profitability and sustainability of products in the American and European markets, in-depth study of product categories.

Summary of several characteristics of eBay

1: The threshold for opening a store on ebay is relatively low, but there are many things and procedures, such as invoices and bank statements, so you need to have a very clear understanding of the rules in Yi Bei.

2. Stores in Yi Bei are free, but it costs money to put a product on the shelf, which is very different from Taobao in China.

3. The review cycle of 3.Ebay is very long. At first, you can't exceed 10 treasures, only auction. You need to accumulate credibility to sell more and more, and the performance and billing cycle is also very long. The accumulated time is sometimes unbearable and can only be accumulated slowly.

If the complaint is the most troublesome, it is common for shops to close, so the quality will definitely pass.

To sum up, we should have a geographical advantage in the choice of ebay. For example, the target market of products is in Europe and America, and ebay is relatively simple to operate and has little investment, which is suitable for foreign traders with certain foreign trade resources to do cross-border e-commerce.

hope

WISH is a cross-border platform based on APP, which has just emerged in recent years. Mainly relying on quality and low price to attract customers, it has a high reputation and market followers in the American market. Core product categories include clothing, jewelry, mobile phone gifts and so on. , and most of them are delivered through China. The main attraction of wish is that the price is particularly cheap, but the product quality is often better because of the personalized recommendation method of WISH platform, which is also the core factor of the platform's development in just a few years. Wish97% of orders come from the mobile terminal, and the average daily download volume of APP is stable at 6.5438+million, with a peak of 200,000. Currently, the number of users has exceeded 47 million. As far as the advantages of mobile Internet are concerned, I personally think wish has great potential in the future. You can register one who wants to operate first. Let me briefly introduce several core functions of the WISH platform.

Sales of personal customization mode

WISH uses intelligent push technology to push products that APP customers like and collect, and truly achieve peer-to-peer push. Therefore, the customer's order rate is very high and the satisfaction is very high. Wish has an advantage that the number of products he displays at a time is relatively small, and the customer experience is very good, because it can't spend too much time on products that it doesn't like or need, which is what domestic Taobao needs to learn. Through major precision marketing, the sales of domestic sellers have exploded in a short period of time.

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