Traditional Culture Encyclopedia - Traditional festivals - What does it mean for middlemen to earn the difference?
What does it mean for middlemen to earn the difference?
1, the first function of the middleman. Intermediaries can connect buyers and sellers at different times. Because buyers and sellers have different opinions on the validity of the transaction, it is impossible for the seller to sell it to the buyer at a higher price at some time in the future. But middlemen can eliminate the price difference caused by time by adding a transaction in the middle. For example, the seller A 1 wants to sell his own peninsula tin box at the price of 1 00 yuan on June/day, but at this time, the platform buyer is only willing to bid for 90 yuan at most, and no deal can be reached. At this time, the middleman bought it at 100 yuan, because the middleman knew from experience that in July of 1 year, the buyer B3 was willing to buy the peninsula tin box at 105 yuan.
2. The second function. Intermediaries can provide the trust brought by "information that is difficult to digitize". This sentence is a bit picky, but the truth is profound: repeated transactions bring more understanding to buyers and sellers, and accumulated credit can reduce the transaction cost of subsequent transactions. The so-called internet platform without intermediate links can also reduce transaction costs by digitizing some transaction information. In terms of transaction scoring mechanism-but because the information that can be digitized is very limited, Internet platform products cannot completely replace the role of intermediaries. For example, B3 chooses blind date. Because the number of red lines is much more than that of ordinary people, professional intermediaries (middlemen) can evaluate whether A 1 meets the needs of B3 from multiple information dimensions at the same time, so middlemen as credit intermediaries can reduce transaction costs. Secondly, professional matchmakers (middlemen) can also form an intuitive judgment through the clothes, body movements and looks of A 1, which cannot be supported by data (income, occupation, gender, age, etc.). ) on the dating platform APP.
3. The third function. Intermediaries can provide a lower-cost punishment mechanism to ensure transactions. Because of the high transaction frequency, middlemen know more additional information than buyers and sellers except public information. Therefore, it can better identify and avoid trading risks. Intermediaries establish and manage trade relations and investment relations to earn profits. Therefore, there is more incentive to establish a punishment mechanism to prevent the transaction from defaulting. Private law enforcement costs of intermediaries are lower. Once the transaction risk occurs, the cost of money and time in litigation is too high.
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