Video Collection of Traditional Drinking in Henan Province

In Henan, drinking can't be called "drinking", only "drinking". You can't look at the bottle when drinking, but at the box.

With a huge consumption base, Henan surpassed Shandong and became the second largest liquor producing area in China after Sichuan.

But there are no liquor enterprises and brands in Henan.

There are 19 listed companies in the A-share liquor sector, 4 in Sichuan and 4 in Anhui, but none of them are from Henan.

The national wine tasting was held for five times, and dozens of liquor brands appeared several times in turn. Only Baofeng Liquor Industry and Song He Grain Liquid in Henan Province got a walk-on.

There are many small wineries, large enterprises are hard to find, and the brand awareness is not enough. Low-end liquor is the mainstay, which makes Henan liquor a representative of "big but not strong".

Henan liquor is big but not strong.

Viagra is known as a catty of white wine, which is unparalleled in the north, Guangzhou and Shenzhen, but it has to be recognized every time you go to Henan.

Because Henan people not only drink, but also especially persuade them to drink. Often as soon as you sit down, they will take turns to let you drink half a catty, and no one can resist it.

Therefore, the consumption of liquor in Henan is particularly large.

In fact, no matter what kind of daily consumer goods, they are particularly easy to do in Henan. After all, the population base is here

Henan Liquor Industry Transformation and Development Action Plan (20 17-2020) released at the end of 2017/7 revealed that there were 133 liquor enterprises above designated size in Henan in 20 16, and the output was1.

However, behind the huge output is the unavoidable embarrassment of Henan liquor industry: there are many small wineries, and large enterprises are hard to find; Brand awareness is not enough; Low-end wine is the mainstay.

Although Henan liquor production is gratifying, ranking second in the country, its sales revenue ranks fifth and its profit ranks seventh. It can be seen that Henan liquor is mainly middle and low-grade liquor, and its profitability is poor.

Henan drinkers may be dissatisfied. Don't we still have the "six golden flowers" of Yujiu?

Yangshao wine, Song He Grains wine, Dukang wine, Baofeng wine, Zhanggong wine and old wine on credit are either too small in scale, or there are brand disputes, or they are dragged down by shareholders. In short, each has its own problems, and it is difficult to find a general who can represent the square of Henan wine.

Civil strife continued, and strong enemies invaded.

Among the "six golden flowers" of Henan liquor, Song He Grain Liquid has the best chance to win the list of listed liquor giants.

According to the data, in 20 13, the operating income of Song He wine industry reached 2.25 billion yuan, ranking first in Henan wine industry for 2 consecutive years.

Later, due to various complicated reasons such as the reorganization of major shareholders, the listing of Song He liquor industry was shelved and its performance plummeted.

Henan wine, Yangshao wine, Song He five-grain wine, Dukang wine, Baofeng wine, Zhanggong wine and old wine on credit are all joint-stock enterprises or private enterprises reformed by state-owned enterprises.

In the process of restructuring these enterprises, there are more or less disputes or controversies caused by restructuring. For example, Zhanggong wine industry fell into infighting after the restructuring, and Baofeng wine industry was controversial because of the "radish auction" when it was restructured.

In addition to the ownership of enterprises, the ownership of Henan liquor brands has also left great hidden dangers for the later development.

Henan liquor has a long history, almost all of which are time-honored brands.

When these time-honored brands met the trademark law, disputes arose. Only three Du Kang wineries, Ruyang Yichuan in Henan and Baishui in Shaanxi, produce Dukang wine. There have been several rounds of brand disputes between these wineries, and there is no conclusion so far.

In addition, the phenomenon of separation between enterprises and brands in Henan liquor industry is more common. Baofeng wine industry has undergone several decades of restructuring, but even after the restructuring, the newly formed Baofeng wine industry actually does not hold the trademark of Baofeng wine industry.

Of course, the lack of talents is also a restrictive factor for the rise of Henan liquor.

The liquor store on credit located in southwest Henan was transformed from (30070 1) actual controller Shan Forest. SZ)。 Shan Forest gave the wine shop to Shan Ying, her daughter who returned from overseas. I don't know how this beautiful president born in 1992 can drink.

The problems of Henan liquor just give outsiders a chance to break in, and the strong performance of other provinces further squeezes the living space of Henan liquor.

Henan liquor exposed its family background this time, drawing lessons from it, and showed its determination to revive. However, I'm afraid it will take some time to really implement these problems mentioned above.