How did Shenzhou Zhi: Journey to the West, which sold nearly 20,000 copies in half a month, announce its innovation?

This domestic solo tour is not only the first work of the team, but also a bold attempt at the difficult DBG card game. However, in the first wave of entrepreneurship, it successfully incited the first group of followers with the mode of "preemptive experience".

The Journey to the West is such a pinnacle-like product, which is ugly, but its debut is quite good. On the day of the launch of 10 in March, The Journey to the West was recommended by the Steam homepage and hot new product list, with a sales volume of nearly 20,000 and a favorable rate of 75%. As a product of EA stage, it can be said that it has been on the right track.

When the game was first launched, it once entered the top ten of the best-selling list and ranked first in the new product list.

As we all know, the Steam new product recommendation list is refreshed day by day. The game that can enter the new product list at the initial stage of launch basically means that its popularity has been at the forefront of the platform in the same period, and the first launch successfully incited the first wave of Steam traffic.

The first show of the team, the product potential is small

In fact, "Shenzhou Zhi: Journey to the West" has appeared since the Steam New Product Festival, and it has been recommended by the homepage of the New Product Festival, and it has been amazing at the outpost.

Because the choice of the theme of the game is very in line with the aesthetics of going to sea, and incorporates the teammate design and value-added that domestic game culture loves, although The Journey to the West was only published in China, it still got the purchase and pertinent evaluation from foreign players. For example, foreign players may be confused about the role of the Monkey King because they don't know the characters in The Journey to the West, but they can feel fun in the subsequent plot development and task chain system.

Debut at the Steam New Product Festival, and won the first wave of word of mouth through free demo. Journey to the West has accumulated confidence for the subsequent EA release, and at the same time, the game has been affirmed to a certain extent in the discussion circle composed of "anchor-player" structure, thus accumulating word-of-mouth confidence and laying the foundation for player feedback for subsequent iterations.

For example, UP Master Ya Man-eater said, "When you make a video of this game, you will go straight to dawn as soon as you find the material" because of its strong mechanism, great stimulation and good growth experience. In the video of UP master WindGrin, the players were also moved by the rich task chain and events of the game, and recognized this different story of Westward Journey. Fighting fish game is also called "ingenious game design interweaves complete hard-core narrative experience". It can be seen that its core experience is very unified and impressive.

Official comments from fighting fish

Although it is the first game of an independent team, The Journey to the West still has a lot to polish in UI art and numerical balance. However, since it is still in the EA stage, the core gameplay has been recognized and the degree of completion has been very high. DBG gameplay naturally attracts overseas players, and the subsequent polishing work is worth looking forward to.

After the player's "can't stop at all" experience, the advice given by the true feelings.

With the success of the product, Paras Games, the solo propaganda team behind it, has also been pushed into the industry field of vision. It is understood that the next stage of The Journey to the West will focus on product optimization, and the development team will iteratively optimize once a week, and it is planned to launch the official version this year. At the same time, the distribution team is also preparing for overseas distribution. The next time you encounter this game, it may be a mature and excellent product with overseas commercialization conditions.

Announce innovation and connect the era of cloud games.

The first issue of The Journey to the West has come to an end, but as a domestic masterpiece with both "God and God", The Journey to the West is not only seen on the surface, but also has many plans behind it.

Looking back, The Journey to the West not only successfully incited the first wave of traffic through previous thematic research, excellent development ideas and multi-point flowering channel promotion, but also took the right step-actively involved in the cloud game platform.

On the one hand, the exploration stage of the cloud game market has basically ended, and the market will be formed on a large scale. Perhaps in the near future, the cloud game platform will become an important game announcement channel. Now logging in to the cloud game platform has a first-Mover advantage, which can aggregate the first batch of community users and lay a "cloud foundation".

On the other hand, the cloud game platform itself is in the stage of actively open source and accumulating games, and it is hoped that a large number of high-quality products will be needed to show the advantages of the cloud game experience. Journey to the West has attracted more popularity by landing on multiple cloud game platforms.

Among them, as the main active platform, the cloud game with music is the best match with the demand of The Journey to the West, because the platform is vigorously laying out the cloud game business of game trial.

Because Suileyou has specially opened up the live broadcast area of the trial game, and the cloud game itself has the characteristics of network and display screen, the platform has specially designed online interactive gameplay to show more possibilities for the platform anchor, and The Journey to the West, who has great "program effect", naturally continues to be recommended by the platform homepage.

In addition, a small-scale solo tour like Journey to the West, which does not pay attention to operation, can also make full use of the hidden advantages of PC and mobile phone interoperability and directly realize "automatic platform transplantation". In fact, some players also use cloud games through mobile devices to experience games.

Actively embracing market changes and boldly testing new channels, The Journey to the West has successfully introduced a small solo tour from 0 to/kloc-0 to the market by combining environmental protection products with promotion.

A big game, Shengtian Network Cloud Service provides "exclusive secrets" for solo travel distribution.

At present, no matter PC, mainframe or mobile game products, all of them have shown the trend of interoperability of the whole platform, which in turn puts forward higher and higher requirements for the hardware standards of the game products themselves. The necessity and rationality of cloud game platform are increasingly prominent.

The core business value of cloud games is to transform the user's "one-time hardware investment" into "phased investment", and at the same time solve the limitation of hardware performance and memory, which has been accepted by the market under the situation that the game product "configuration" is becoming more and more serious.

Independent game distribution should and must consider its incremental possibility in the cloud game channel with the market dynamics.

In fact, indie games are very suitable for distribution through cloud game platforms. First, the distribution channels of cloud games in China are on the rise. Second, cloud games are convenient to get through PC and mobile, and the volume of independent games is usually very suitable for double-ended operation. Third, the current cloud game platforms are the integration of vendors' own traffic, which is based on the increment of traditional traffic channels.

According to China Information and Communication Research Institute's Deep Observation and Trend Analysis of Global Cloud Game Industry (2022), the cloud game market is welcoming the commercial take-off period, and the market will grow rapidly in the next five years. Head products have shaken the C-end market. With the acceleration of the concept of meta-universe, the field of cloud games will continue to output at a high level.

There is no doubt that it is time to hand in the papers for the cloud game preparation and planning of the manufacturers for many years.

At present, Suileyou platform is strongly supporting the online trial experience of the game. Most, a solo tour in China, logged on the platform of Suileyou and tried to announce the interactive experience of the demo supporting platform. After that, nearly 1,000 daily active players were realized, and the average game duration exceeded 40 minutes. Great achievements.

Such achievements include the drainage effect of The Journey to the West's "Legend of the Sword and the Chivalrous Man 7" and other game trial versions, which is the result of cloud platform infrastructure, opening up the demand of B-end and C-end, and value integration and expansion.

Shengtian Network, behind the Leyou Cloud game platform, has built more edge computing nodes through the edge computing nodes accumulated for many years and combined with the Leyou cloud service, which has consolidated the foundation of "digital infrastructure".

Controllable computing pool can resist the risk of increasing the cost of hardware and computing power to some extent. On this basis, provide stable cloud game support services on PC and mobile phone, and build an integrated platform for playing music around computing power.

The stable foundation sets the tone for the drainage of the cloud game platform. Suileyou fully considers the possible commercialization pain points of cloud games, such as the convenience of corresponding regulatory requirements, the content ecology of the platform, and the characteristics of user experience.

In the final realization of sales transformation from B-end to C-end, Suileyou platform fully grasps the core social value enjoyed by games and live broadcasts, and opens up sales channels from the dual paths of "live broadcast-anchor interaction-audience payment transformation" and "game-player interaction".

The introduction of cloud game demo will effectively enhance Shengtian's online game announcement ability and become a part of Shengtian's integrated marketing and distribution "combination boxing". Paras Games, as the first publisher of Shengtian Network, has made a good start for the successful distribution and promotion of The Journey to the West on the cloud game platform, and also for the accumulation of trial products on Leyou platform.

After the official version of The Journey to the West is released, maybe we will also see its better demo effect on the platform of traveling with music. The future is more suitable for game products to announce new concept cloud games.