Subway advertising of subway advertising-development prospects

Metro Advertising

Metro as a modern and special transportation class advertising carrier, both ordinary outdoor transportation media and indoor POP, light box media communication characteristics, its advantages are very obvious. However, on the one hand, the subway economy is in full swing, on the other hand, the subway advertising is somewhat less creative.

From the advertiser's point of view, a considerable part of the advertisers failed to fully recognize the advantages of the subway. With the improvement of economic level, more and more people will give priority to the subway when traveling.

From the point of view of advertising agencies, subjectively, the low entry threshold of domestic advertising agencies, the number of uneven levels, many advertising agencies lack of research on the subway as a media, and naturally can not be advertised for the client; objectively, the subway as a new media, the development process is relatively short, the domestic advertising agencies in this regard, the accumulation of experience is not much.

From the point of view of the subway media itself, from the focus on technology to start focusing on marketing, is also new to the road. Due to the special nature of the subway operation and management, the advertisement in the platform needs to avoid the train operation and debugging in the picture replacement, which caused some prejudice in the industry to the subway media's speed of response, and considered that it is slow compared with other outdoor media such as bus body and outdoor shelters.

As a more direct expression, subway advertising plays a pivotal role in subway culture. On the one hand, pleasing advertising content advertising form can beautify the environment, well embellished platform embellished carriage. On the other hand, due to the subway environment as a relatively closed space, the attention of the passengers on the advertisement will rise dramatically, in this case, the lack of creativity of the advertisement will cause passengers to reverse, critical psychology.