What are the video marketing models?

1. Commodity advertisement

Promo is a familiar form and a choice of many enterprises. Its application scenarios are very extensive, such as the introduction of enterprises in official website, the pre-heating of the event site, the display of enterprises in project negotiation and bidding, and the publicity of enterprises and regions in attracting investment. , are common broadcast scenes of promotional videos. Even the corporate lobby and the front desk can play promotional videos.

The propaganda film can completely interpret the culture and business of the enterprise. Generally speaking, promotional videos should be updated every one or two years in combination with the development and changes of enterprises.

2. Brand feature films

Brand feature films are more popular than promotional films. Brand feature films are richer in content and plot, and it is easier to implant ideas into people's hearts. Of course, the requirements for creativity are higher, and it is more suitable for event marketing, press conferences, company annual meetings and other scenarios.

3. Product advertising Product advertising is also a commonly used video form, which is more suitable for store product display, circle of friends promotion, elevator advertising, electronic screen advertising, project negotiation, etc.

By amplifying the product features, beautifying the rich texture and reflecting the advantages of the product in an all-round way, it is not necessary to shoot at home. By email, you can shoot close-ups of products in the studio, and you can complete the shooting with 4K equipment and a full set of lenses. Brightness is supplemented by background light and contour light, which fully reflects the product texture. Later, through Da Vinci color matching technology, the picture is more soul-rich.

4.TVC advertising company

If an enterprise wants to advertise on TV, building elevators, subways, high-speed trains and other TV screens, it must advertise TVC.

Due to the high advertising fee per second, the duration of advertising video must be accurately controlled in 5 ~ 30 seconds. Also called "creative advertising", it makes the core content more concentrated through creativity, attracts people's attention, makes people have an impression, and pays attention to products faster.

These videos made by actual shooting are called real shooting videos. Real video is generally influenced by the venue, environment, scenery and so on. This will lead to a long shooting cycle and some travel expenses, which will inevitably increase the cost of video production. Now, we can shoot green screen background video in the studio, replace more suitable scene background with green screen technology, and create different environments and scenes, so that we are no longer limited by shooting scenes. In addition, some products, people, groups and other shooting can also use green screen technology and refined image correction to achieve more delicate video effects.

Second, the form of animated video Third, other video forms In addition, we can also provide enterprises with videos of various activities and venue layout design, and make all materials for pre-conference publicity according to the needs of enterprises.

1. Quick cutting

During the activity, we use multiple cameras to shoot in real time, quickly collect and edit videos, and cover the activity site in time, which is what we often call quick cut. Quick cut is not only used for large-scale business meetings and activities, but also suitable for enterprise group construction, annual meeting publicity, and personal wedding and proposal scenes to show to friends and relatives.

2.3D animation

Finally, there is a video form-3D animation, which can show the appearance and internal details of products more comprehensively and stereoscopically, and is suitable for engineering construction, real estate construction, medical simulation, mechanical structure and principle, etc.

The modeling of 3D design is more difficult, so the cost is higher. Enterprises can use VR technology to make 360-degree photos of parts at a relatively low cost. At the same time, VR technology can also be used to display the panoramic view of the office area or room and interact with users. Users can watch different areas and play audio and video according to their own browsing needs. You can also use aerial vehicles to carry out all-round VR special effects on the appearance of factories or buildings.