What are the latest methods of logo design?

To say that the cost-effectiveness of doing design, do LOGO is relatively high, a small LOGO sold a hundred thousand eighty thousand is not a novelty, of course, only the designer himself knows that the design seems very simple to do a good job is really not easy to design ten drafts of eight drafts can not be over the example of a large number of a handful of no direction, encountered bottlenecks, when the brain is blank is even more difficult, and at this time the following several The skills may come in handy.

1. Make a negative shape in the letters of the brand name.

Since positive and negative graphics have their own artistic attributes, there are countless examples of logo designs that utilize this technique, but today I'd like to focus on just one: making negative shapes in the letters of the brand name. These letters can be the initial letters of the brand's English name or pinyin, or a combination of several letters, and there are many examples of such logos.

2. Stripe the graphics

To put it more bluntly is to make the text or graphics into a zebra stripes or zebra stripes feeling, this kind of LOGO is characterized by: beautiful, a sense of design and sense of rhythm, a lot of classic LOGO is to use this technique.

3. the graphic point

The use of points to spell out a graphic is also commonly used in the logo design of the expression, multiple points together in addition to the form of a good look, but also a very dynamic, symbolic meaning is also more, such as: convergence, many, life, digital and so on.

4. Join the circle

I don't know if you have noticed, a lot of logos like to directly apply the circle, and the graphics into a round different, this way to deal with more simple and more brutal, that is, directly in the original graphics or text on the basis of the circle, but it will also be very good to look at, this kind of logo in the Chinese style and food brand design is particularly common. The reason for this should be that the circle is the most perfect graphic, simple and good-looking and visual focus, the symbolism of the circle: complete, harmony, unity, the world, etc., in China, there is also a circle in the sky and a place to say.

5. Integrate the arrow element in the logo.

Some people may think that this is what kind of skill ah, in the logo into a certain element is not by the product category, the brand's tone in the concept of the decision? For ordinary graphics is indeed the case, but the arrow symbol is an exception, because it has a few very Bug meaning, such as: upward, development, forward, upgrading, etc., these positive energy symbols can be the customer's father's heart love ah, and the arrow element of the plasticity is very strong, can be integrated into virtually any graphic and text, so we can see with the arrow symbol logo all over the various industries.

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6. broken

that is, in the graphics to create a breakthrough in the feeling of bondage, such a sign has a sharp contrast, strong visual impact, dynamic and so on, so it is also often used by the designer of a skill, the same is in the Chinese style of the logo is more common.

7. Golden section

Golden section is a word often mentioned in the design circle, the standardization of graphics have a certain role, it is said that the graphics in line with the golden ratio is the most beautiful, but also said that the design of the gods love to use, in order to these awesome "supposedly", the use of the golden section line of the skills of course, we must master!

The Golden Ratio is the most beautiful of all, and it is said to be used by the greats of design.

Conclusion

The above 7 LOGO design techniques are just a drop in the ocean, can only be used as a reference for creative methods and expression, do not detach from the creative concept, brand tone, purely for the form and choose the form.