Apple logo design (from rainbow to monochrome, the evolution and change of the times)

Apple logo design: from rainbow to monochrome, the evolution and change of the times

Apple's iconic Apple logo is one of the most famous trademarks in the world. This simple and recognizable logo has undergone many changes, from rainbow to monochrome, witnessing the changes of the times and the development of Apple. This article will give you a detailed introduction to the history and evolution of Apple logo design.

The birth of the first generation rainbow logo

From 65438 to 0977, Ron Wynett, one of the founders of Apple, commissioned Robert Dzhanis to design the first rainbow logo. This sign consists of a bitten apple. There are six colors of stripes on the apple, which are red, orange, yellow, green, blue and purple. This design implies that Apple's products will bring rich and colorful experiences to users.

The first generation of rainbow logo was widely used in early Apple products, such as AppleII and Macintosh. It became the symbol of Apple and one of the most famous trademarks in the computer industry at that time.

Launch the second generation simplified logo

1998, Apple introduced the second simplified version of the logo. This new logo retains the apple shape of the first generation rainbow logo, but changes the rainbow stripes to a single gradient color. This change makes the logo more concise and modern, which meets the requirements of the design trend at that time.

The second generation of simplified logo first appeared on iMacG3, and then it was gradually used on other products of Apple. This version of the logo marks that Apple has entered a new era, and also indicates that Apple's products will pay more attention to simple and fashionable design.

The Birth of the Third Generation Monochrome Logo

In 200 1 year, Apple launched the third generation monochrome logo. This version of the logo completely removes the rainbow stripes and only retains the simple black apple shape. This change makes the logo more concise, clear and easy to identify.

The third-generation monochrome logo first appeared on the iPod, and then it was gradually used on other Apple products. This version of the logo marks Apple's further emphasis on the simplicity and exquisiteness of product design, and also reflects Apple's leading position in technology and design.

The launch of the fourth generation flat sign

In 20 13, apple launched the fourth generation of flat logo. This version of the logo has been fine-tuned on the basis of the third-generation monochrome logo, making Apple's appearance flatter and more three-dimensional.

The fourth generation flat logo first appeared in the iOS7 operating system, and then gradually used in other products of Apple. This version of the logo reflects Apple's constant pursuit and innovation in design, and also conforms to the trend of flat design at that time.