Disadvantages of traditional physiotherapy hall

Last time, I talked about the business model and business philosophy of physiotherapy shop. But it's too tedious. Let's simplify it this time.

Last time I talked about the profit model of physiotherapy shops, I mainly relied on three necessary factors.

First, there is a good feng shui pattern.

Second, there is a marketing model that can stand the test, including various marketing systems.

Third, shopkeepers and employees are constantly making progress and exploring in technology.

I have been to many physiotherapy shops, including three physiotherapy shops I have opened myself. Physical therapy shops in cities are a little different from those in villages and towns. Physical therapy shops in cities pay attention to massage relaxation and conditioning, while physical therapy shops in towns and villages require continuous improvement of technology and immediate treatment.

Physical therapy shops in the city focus on the second point, because the competition is fierce, and the technical aspects are relatively balanced, focusing on relaxation and maintenance. The client's neck, shoulder, back and leg pain is serious, so he doesn't go to the hospital to brush medical insurance directly, but just comes to the massage shop to relax and relieve himself. Therefore, physical therapy shops in the city, because of environmental reasons, do not need any sophisticated technology, just need to give customers a very good massage and relaxation experience.

Township physiotherapy shops focus on the third point, because township customers can't stand the pain, so they won't come to the physiotherapy shop for treatment. At the same time, a physiotherapy shop has done 1~2 treatments, and customers will not come again, so the township physiotherapy shops mainly focus on unique skills and technical upgrading. Ordinary customers in towns and villages will not easily find massage shops to spend money in the face of neck, shoulder, waist and leg pain.

As for our first point, feng shui requirements. Almost more than 90% of the owners of this physiotherapy shop will not consider or believe the influence of Feng Shui on the physiotherapy shop. Only a few people inadvertently choose a good feng shui pattern because of accidental opportunity or luck, which makes their business very good. These people are often arrogant, thinking that they have high technology and good service, so they lose themselves, and of course they will also cause their self-confidence and arrogance.

We normally open a physiotherapy shop, which is nothing more than investigating: the flow of people around us, the market of target customers, and the technology in our hands.

My own experience in opening a physiotherapy shop: I will first find a place with a large flow of people. I never have to worry about the target customers, because there is a huge market for cervical vertebra, low back and leg pain, and I am constantly learning technology. But when my business is not good, my first consideration is my own technical problems, so I keep spending tuition to study everywhere. When I studied these techniques, I found that these techniques can have a good effect on some pains, but they have no effect on some pains. With the acquisition of technology, business is still not good. Although there is a large flow of people in the market, the flow of people in my store has not changed, and it is still very small. At this time, I will consider that my business model and communication methods are problematic. Because of my stubbornness, I disdain to sell many useless services to customers with some routines, so as to earn more money from customers. Because I can't get through this hurdle, it has always been a big weakness of my marketing. As a result, my business has never improved.

When I passed Yangcheng town yesterday afternoon, I saw a physiotherapy hall and went in to chat with my boss. The boss's shop is very cheap, and the local massage lasts for half an hour. The membership price is 25 yuan, and the normal fee is 30 yuan. I am very surprised at such a low price. Through our chat, we know that the boss's monthly income is about 3000 yuan, of which the best profit is to treat onychomycosis and corns. One onychomycosis 100 yuan, the profit is about 90 yuan, the other corns are about 50 yuan, and the profit is about 45 yuan. And the starting price of my local massage in fenglingdu is 50 yuan. My boss gave me a very enthusiastic suggestion, that is, you must let your customers apply for membership cards. Only when you have a membership card, customers will not run away easily, nor will they stop coming because it is ineffective once or twice, so that your store will have business every day, thus forming an advertising effect to a certain extent. When we talked about technical problems, the boss smiled with experience: any customer should not say that there is a cure, because no disease can be cured. We just need to sum up our experience slowly. As for going out to study, I'm not interested in that, because almost all the learning effects are not obvious and in place. I quite agree with his remarks. For example, I spent 6800 yuan to learn cervical spondylosis from my master, because there is a big market for cervical spondylosis. When I came back after learning, I found that his technology was not as good as he advertised, which led me to be more and more skeptical about this learning technology.

Everyone who runs a physiotherapy shop knows that the most profitable people in this industry are not employees or bosses, but trainers who engage in training. Training teachers can accept dozens of students and take hundreds of thousands with them in three days. They only need to use some examples to verify the publicity box, and more students can prove that they can easily earn a large number of peers in physiotherapy shops who want to improve their skills. However, more and more people find that business is still not good after returning to China. From here, we can learn experience. Technology is important, but what is more important than technology is our own marketing model.