Introduce five consumer behaviors.

Consumers usually have a certain level of spending power and knowledge. Such consumers have a certain taste in exquisite life and are willing to meet their spiritual needs when consuming brands, thus showing their living standards. Consumers usually lack their own opinions or do not fully understand the characteristics of the goods they buy, and need the help of promoters. But what types of consumers are there?

1, know fairly well:

Before going to the store, consumers have carefully planned the types, quantities, specifications and brands of goods to be purchased. The goods to be purchased are generally household consumer goods, and they are already familiar with the performance of the goods, and are usually unwilling to spend energy trying new brands. The psychological subtext of such consumers before shopping is usually:? Now Cargill toothpaste at home is running out, and I'm going to buy 1 today. ? Or:? I ran out of snacks this week. This time I'm going to buy two cans of Xerox chips and two bags of Jacques sugar, which are my favorites. ?

2, careful calculation type:

Such consumers are usually typical housewives and are quite sensitive to prices. Even if the price difference of the same product is only a few cents, she should think carefully and hesitate for a long time before making a decision. When purchasing products, we will compare the specifications, unit price and gram weight of different brands and packages in detail, and finally decide to choose more affordable products. The subtext of this consumer spending is:? Xia Shilian shampoo * * RMB 1 bottle, with * * ml Wang Ba shampoo * * 65438 yuan +0 bottles, packed with * * ml but Shu Lei shampoo 1 bottle * * ml is only * * yuan. It's still affordable in Shu Lei, but Xia Shilian bought two bottles and gave her a shower cap today. It's just that there is no shower cap at home, and it costs a lot of money to buy one. Let's buy Xia Shilian. ?

3. Brand orientation:

Brand-oriented consumers usually have certain spending power and knowledge level. This kind of consumers have a certain taste for the needs of exquisite life, and are willing to meet their spiritual needs when consuming brands, thus demonstrating their living standards. At the same time, it may be that they don't trust the quality of non-brand products and prefer to choose brand products. The subtext of this consumer consumption is usually:? Shanghainese in Allah generally don't buy foreign goods. Look at Mengniu and Yili, there are always quality problems. Our Shanghai Guangming milk is of good quality, so you can rest assured. ? Or is it? Juice is of course bought from Huiyuan. Those miscellaneous brands have never even heard of them. Who knows if there will be quality problems? Huiyuan brand, don't worry. If Huiyuan also has problems, those small brands can't be bought. ?

4. Impulsive type:

Impulsive consumers usually appear in two situations. First, are they unconscious when they see discounts or snap up? Take advantage of everyone to eat, lose everyone to eat? Mentality, and then impulse consumption. Another kind of impulsive consumer has no clear consumption direction when he arrives at the store, but when he strolls around, he will have the impulse to try new products, new packaging and new promotion methods. The usual subtext of consumption is:? This thing is interesting. Buy it and try it? . Or is it? This thing has never been used. Try buying it back. ?

5. Terminal interception type:

This kind of consumers usually lack their own opinions or do not fully understand the characteristics of the goods they buy, and need the help of promoters. The purchased goods are usually expensive or the quality of products is difficult to distinguish by observation and touch, such as cosmetics, seafood, children's products, electrical appliances, health care products and so on. When shopping, consumers are easily confused by promoters, thus changing the vague consumption orientation before.