Promotion scheme under product line

1: Promotion activity scheme under activity backstage product line Now many companies have their own product lines. In the face of increasingly fierce market competition, traditional online promotion methods can no longer meet the needs of enterprises, and more and more enterprises begin to try offline promotion. Offline promotion is also a very complicated process, which requires a lot of planning and preparation to succeed. First of all, enterprises need to be clear about their target customer groups before carrying out any offline activities. Generally speaking, target customers can be divided into three categories: intended customers, target customers and strategic customers. Intentional customers are people who are interested in products but have not yet decided to buy them; Target customers are people who have decided to buy products but have not yet chosen a specific brand; Strategic customers are people who have used the products of the enterprise for a long time but need to further strengthen the cooperative relationship. After defining the target customers, enterprises need to choose appropriate promotion channels. Generally speaking, there are three commonly used channels: 1, leaflets, posters, books and magazines advertisements; 2. Participate in sales promotion and lectures in streets, subway stations, shopping malls, schools, hospitals, office halls and surrounding areas where people are concentrated; 3. Choose the corresponding industry summit and industry sales phone for specific industries. In addition, optimizing product packaging plays a great role in winning customers' goodwill on different occasions. Therefore, optimizing product packaging is also one of the important factors to promote product sales. 2. Activity Target Offline promotion activities are a way to promote products to physical stores or physical markets and let consumers experience products personally. In this way, consumers can have a direct feeling about the product, and can understand the functions and characteristics of the product more intuitively. Through offline promotion activities, consumers can be interested in products, and then promote their purchase. At the same time, offline promotion can also help enterprises to promote sales, open up markets and expand their influence. According to the target audience of the company, it can be divided into two categories (1). (2) People looking for new products choose different promotion methods to promote products according to different target audiences. Choose the best promotion method by comprehensively considering the factors such as advertising effect, cost performance, timeliness, influence, traffic attention and communication effectiveness. 3. Activity content title: What should be included in the promotional activities under the product line? How can we make the activity more effective? It is a good publicity and marketing means to introduce products, promote sales, experience meetings or participate in some large-scale exhibitions in various online stores and venues. Only in this way can you introduce your products or services to the public and let them know that you exist. Of course, you should also be prepared for such promotional activities. Specifically, in general, the following factors must be considered in order to make the promotion, promotion or experience of a product effective. 1. First of all, what is the purpose of this promotion? Different purposes need to be publicized in different ways. For example, if it is a new product on the market, it is necessary to take publicity measures to guide the public to understand the product; If you want to expand your influence, you must find interested people in various ways. 2. Clear the time schedule to avoid wasting due to incorrect time. Time is a very important factor for all kinds of people. For example, most of the weekend is spent on leisure, so you should avoid booking for listing at this time. In addition, weather factors should be considered. 3. Geographical location is also very important. Generally speaking, the city center is very popular, considering the flow of people, it can't help much.