What is the difference between marketing and promotion?

From the perspective of promotion alone, marketing and sales undertake different tasks.

What's the difference between marketing and sales?

1: Different ways of thinking

Marketing is the mastery and application of customer psychology, product professional knowledge, social common sense, expression ability and communication ability, and it is a way of thinking from the outside to the inside.

Sales is mainly to attract and find customers with inherent products or services, which is a way of thinking from the inside out.

2. Process differences between them

Marketing is unified, and sales are only a part of marketing.

Marketing includes: marketing, promotion, brand planning and customer service.

Step 3 pursue different results

Selling means selling existing or existing products well.

How to make products sell well in marketing is the marketing planning and promotion of products, with the purpose of making sales easier and making products sell better.

4. Differences between the two modes

Marketing is a kind of strategic thinking, which focuses on creativity. It needs to have a long-term vision to determine the big direction and goals, and use practical and effective strategies to achieve short-term goals. These characteristics of marketing will further stimulate and train our long-term business goals and our ability to grasp market opportunities.

Sales is a tactical thinking, focusing on the skills and methods of sales, focusing on the sales of existing goods and the realization of sales goals.

The times are progressing, ideas are changing, and the continuous development of society promotes the competitiveness between people and things, but we must understand our core competitiveness in any respect. The same is true of marketing. When you understand your core competitiveness, you will find out where your gap is.