Traditional Culture Encyclopedia - Traditional festivals - How to write the creativity of fashion design?
How to write the creativity of fashion design?
Question 2: How to carry out the conceptual design of fashion design refers to planning, conceiving and establishing the scheme, and also includes the meanings of image, drawing and shaping. The process of clothing design is to conceive according to the requirements of the design object, draw the effect diagram and plan, and then make it according to the drawings to realize the whole process of design. Visible, no idea, no design; Without good ideas, it is impossible to produce good designs. Therefore, studying the conception of fashion design is of positive significance for cultivating the basic quality of fashion designers and improving the level of fashion design in China.
(A) in concept
1. conceive the concept
Conception refers to a series of thinking activities carried out by the author in the process of writing articles or literary works. Including determining the theme, choosing the theme, studying the layout structure and exploring the appropriate forms of expression. In the field of art, generally speaking, conception is a psychological activity before image materialization, a process in which the nature in the eyes is transformed into the nature in the heart, and a process in which the image in the heart is gradually clarified.
No matter in the field of life or art, design is needed. When it comes to design, we can't do without a series of thinking activities, and we can't do without creativity. Zhuge Liang is still young and divides the world into three parts; Liu Bowen knew what was going on in the world before he came out of the mountain; Deng reminded! Illegal figures have designed a grand blueprint for modernization; Da? Finch worked hard to paint the famous Mona Lisa for several years, and all this was inseparable from this idea. The ancients in China said, in strategizing, you will win the battle thousands of miles away. The process of psychological planning is conception. Conception has overall planning and guiding significance in people's life and artistic creation.
The existence and development of clothing has a history of thousands of years, but as a design, it only appeared on clothing for hundreds of years. Conception becomes particularly important after the appearance of design. The extraordinary creativity of the world's fashion designers has really given clothing unprecedented content and form, thus guiding the fashion market again and again. Fashion design belongs to the broad artistic category, but it has its distinctive uniqueness. The conception of fashion design naturally has this * * * and individuality, and its specific characteristics are specificity, creativity, profundity and integrity.
The definition of clothing refers to: a state after people put on clothes. In other words, the conception of fashion design should first consider human factors. Clothing is to dress up people themselves, and fashion designers can carry out all artistic expressions through the human body. Moreover, clothing design is a comprehensive project, including appearance design, structure design and process design. It is between scientific research and pure art, and it is a marginal subject produced by the combination of art and modern science and technology. Fashion design has a clear design object and function, and the works of fashion design should not only be expressed on paper, but also be transformed into products that people can wear. Therefore, the conception of clothing design should take into account the wearing effect of clothing and the operability and craftsmanship of clothing production.
Fashion design is a tangible design culture based on people's clothing, not a metaphysical spiritual creation pursued by the soul. Function is the basis of aesthetic thinking in fashion design conception. Conceiving only from beauty is creation, not design. The task of fashion design is not only to solve the aesthetic problems of design, but also to make the products meet people's overall requirements. When designing clothing, we must be people-oriented, not for design's sake, nor for creativity's sake, thus pushing clothing design to a supporting role. Only by fully analyzing people can fashion design be targeted and positioned.
Generally speaking, artistic creation is emotional, while technical skills are rational. In fashion design, the restriction of specific factors and the limitation of technical level have affected the design ability involved in the conception to a certain extent. Therefore, the idea of fashion design can be described by a jargon in advertising creativity, which is called dancing with shackles or drawer creativity. But it is also an important aspect of fashion design to find artistic creation opportunities from functions. With the development of society and the progress of science, the technical level of clothing is getting higher and higher, and the development of high technology has also opened up more space for the artistic conception of clothing design. For example, a clothing history can be said to be the development history of a clothing material. Clothing fabrics have developed from natural fibers such as silk, wool, hemp and cotton to man-made fibers and chemical synthetic fibers, and their formation methods have developed from simple fabrics to complex fabrics, from single-layer fabrics to multi-layer fabrics, and from plain fabrics to jacquard fabrics. In 2 1 century, green textiles will dominate the new international trend. New fabrics made of different materials give designers the impulse to create in vision, touch and function, and inspire their design ideas, thus creating excellent design works.
(3) Clothing ... >>
Question 3: What if there is no design idea in fashion design? Reverse thinking and fashion designers.
Reverse thinking, this method makes people stand on the opposite side of habitual thinking and look at problems from an upside-down perspective. In the field of fashion design, it is usually positive thinking, but if we just follow this idea, we may not find the feeling and enter the best creative state. At this time, if reverse reasoning is carried out, there may be unexpected gains.
Reverse thinking is a kind of thinking beyond convention. It advocates subjective feelings and * * *, and adopts vivid artistic techniques such as exaggeration and deformation. Usually the shapes are exaggerated, the colors are bold and unrestrained, and the fabrics are bright and strange.
Reverse thinking is the basis of cultivating innovative spirit and creativity. Young people are active in thinking, rich in imagination, especially sensitive to some new things, and all have some extraordinary opinions. Design is in a prosperous period, and they have the desire to explore and seek knowledge in the learning stage.
People's imagination is rich, and the form of clothing is no longer allowed to be the same. Judging from the history of clothing development, fashion trends are often influenced by reverse thinking. When excessive decoration, embroidered clothes, thick wigs and other French aristocratic styles prevailed, people began to reflect and turned their attention to pastoral clothing, simplicity and functionality.
We can usually read a lot of books, fashion magazines, periodicals, newspapers and so on. Through their own efforts, read more works published by domestic and foreign designers, accept the latest fashion trends, participate in fashion fairs, actively participate in social practice, and participate in international fashion design competitions;
At the same time, go out and get in touch with some new things, stimulate your potential ability, broaden your horizons, be free from common sense or convention, see things that people can't see, be whimsical, look in the opposite direction of what you touch, think about things in turn, find more reasons between the side, the reverse and the positive, and ask more why, so you will have more creativity.
When women in Paris are used to wearing corsets, heavy skirts and thick hip pads, people begin to experience a fresh realm from the simplicity, simplicity and looseness of modeling. Like the change of skirt length, French designer Andre? Clay changed the floor-length skirt into a short skirt, shortened the length of the short skirt to 5 cm above the knee, and designed a mini skirt, which bravely challenged the traditional taboos in the field of high fashion and became a historic turning point.
In a word, reverse thinking, as a form of thinking, is closely connected with fashion design, which inspires and promotes people with different ideas. Consciously strengthening the training of reverse thinking ability in the process of fashion design can not only further improve the knowledge structure and broaden the thinking, but also fully release the creative spirit and enhance the learning ability.
Question 4: How to write a fashion design plan to outline what kind of plan? Is it a design idea? Or a product development plan?
Question 5: How to write the inspiration of fashion design? The veins of lemon yellow rose petals and the dancing of butterflies, as well as the rhythm changes of the mysterious Persian girl's ancient Silk Road! Inspiration!
Question 6: How to write the opening report of fashion design? Please report in detail within 40 minutes.
Overview of literary works
Clothing is one of the most basic needs of human life and plays an important role in people's whole material life and spiritual life. For people at the natural level, clothing is a wearable life with a protected and pleasant body; For people at the social level, clothing is a kind of clothing symbol that embodies aesthetics, highlights literacy, identifies identity and distinguishes social attributes. In a narrow sense, clothing is the material composition and means to show individual existence; Broadly speaking, clothing is one of the important symbols of a nation and a country, which reflects its cultural, artistic, economic and technological development level. On the one hand, clothing constantly meets the basic material needs of human beings because of its special use function; On the other hand, colorful clothing features and subjective aesthetics have jointly constructed the civilization in the field of human spirit and formed the unique charm of clothing culture.
First, the project background analysis
In the design of modern clothing structure, we often use three-dimensional thinking to examine the effect diagram and analyze the appearance of styles, deeply understand the three-dimensional configuration relationship of styles, seriously study the artistic style given by styles, and deeply understand the relationship between clothing structure and human body surface. Generally divided into two parts: artistic modeling and technical modeling. The former uses the concept of three-dimensional space of clothing and the rules and modeling methods of formal beauty to add, subtract, emphasize, subtract, exaggerate and deform the style design, and make it * * structure through three-dimensional imagination, and finally meet the requirements of style design in modeling. The latter is based on the needs of clothing style design. Through structural development and stunt treatment, it is similar to simultaneous operation and modification, so that the garment bumps, folds, curves, wave potential and complex lines that are difficult to deal with in plane effect are fully expressed in structural design.
Every time, every period and every field, there will be some advanced or popular spiritual trend, and this specific spiritual trend in a specific period will inevitably be reflected in the pursuit of fashion design concepts. 1960s is a "counter-cultural era" in culture, and it is the era with the greatest changes in the 20th century. Traditional cultural forms, values, ideologies and even elegant ideas in fashion have been abandoned. In the1960s, the society experienced great changes, such as the Vietnam War, the American civil rights movement, various radical political thoughts in Europe, and China's * * and so on. During this period, high elegance and fashion were abandoned by young people, who pursued unconventional and unique new designs, such as radical hairstyles, short skirts and hippie styles. If the sixties were marked by rebellion, then1970s could be said to have no character 10 years. During this period, the Vietnam War came to an end, the oil crisis broke out in western countries, the dollar depreciated, the economic prosperity that began in the 1960s became a historical relic, and the optimism in the 1960s was replaced by a new generation of pessimism. This 10 year is a tasteless 10 year. Platform shoes, hot pants, polyester shirts, bell bottoms, nostalgic, futureless "punk" and shiny disco clothes are the mainstream of this era. 1980s, from turmoil, rebellion and challenge to a period of stability, conservatism and complacency, a unique "yuppie culture" emerged. Therefore, the carrier of fashion design ideas in different periods certainly falls on avant-garde fashion designers. Therefore, the avant-garde fashion design concept can guide an era, a period and a specific spiritual concept.
In China, due to the vast territory and huge differences between the north and the south, different folk art styles and folk costume styles have been formed. These styles and styles are the result of the accumulation of customs and habits for thousands of years. For example, in folk art, pure red and pure green Chinese corsets on the high slope of loess in northwest China, red tops, vests and sachets decorated with various decorations are worn on wedding occasions. In Jiangnan and Lingnan areas, the elegance and beauty of folk costumes correspond to the rich colors of loess high slopes. All these unique folk costume styles provide avant-garde fashion designers with rich creative consciousness.
Second, the significance of the research purpose
Design is the forerunner of clothing formation and the setting of clothing material selection and clothing production. Without design, clothing is in an unconscious state. Christian Dior, a famous French designer, once said, "Everything I know, everything I see and everything I hear can be attributed to clothes."
Innovative design is the soul of all designs. Avant-garde clothing modeling structure design pays more attention to the changes of conventional clothing forms, which can be said to be an exaggeration of abstract structure on the basis of concrete structure.
In today's era, the collision of eastern and western cultures has brought us into a ... & gt
Question 7: The specific design method of fashion design 1. Conception, according to the regional fashion trend, first conceive the hub, main points and fashion elements of clothing! 2. Choosing materials, fabrics, accessories and decorative materials is the key! 3. According to the renderings, please ask the pattern designer to make a basic pattern to see if there is any need for adjustment! 4. Cut clothes according to the pattern, and you can start the secondary design in this process! Build clothes with building blocks and see the actual effect. If the effect is not good, adjust it in time until the best effect is achieved! 5. Making sample clothes is also a secondary design process in the production process! If you need to adjust, adjust in time! 6. Complete the sample clothes! Test the results of the design!
Question 8: How to do well the development and design of clothing 1. Knowledge structure of designers
1, learning ability
Primitive learning is also called imitation, such as pious imitation (fear of others), competitive imitation (superiority), anxious imitation (being the same as others but not outdated), trinity imitation: direct imitation (children imitate adults, monkeys learn to smoke), indirect imitation (accumulation, summary, comparison, memory, etc.). ), creative imitation (choosing the best among the best, criticizing the rebellion) In fact, fashion design is the whole process of innovation and invention, bold design, bold transformation, bold and practical new technologies, new materials and new processes.
The conception stage of fashion design, to some extent, is actually the choice of style in the mind. Design is a kind of creation, but not an invention. There is no unprecedented design. Therefore, the design must learn from predecessors. This is especially true for clothing design, because the changing process of clothing is continuous and uninterrupted, and every kind of clothing is on the road of the changing history of human clothing culture, which is a link between the past and the future. To learn from our predecessors, we should learn and study their achievements and experiences with an open mind. As far as clothing design is concerned, the first thing to learn is the history of clothing, because if you want to accurately grasp the current fashion in design, you must understand the past changes of clothing and master the laws of change. If we want to surpass our predecessors in design, we must first learn their historical experience and traditional skills. We should not only learn the clothing history of China, but also learn the clothing history of the West, and also learn the existing national costumes around the world. Especially for us in China, if we want to catch up with the advanced countries in the world in design and truly connect with the international community, we should not only know our own history, but also try to understand the changes of western clothing (because the popularity of international clothing and the changes of western clothing are in the same strain). In this way, in the face of * * * *' s international popularity, we will have our own opinions and opinions when we absorb and learn from them, instead of copying and copying them blindly.
In addition, pay attention to the breadth of reference. In addition to ancient and modern Chinese and foreign costume culture, we should also try our best to dabble in and learn from other fields. Because clothing is a comprehensive cultural phenomenon, involving all fields of social science and natural science. The job of a designer is very complicated. He should not only grasp the local historical trend and market changes at that time, but also know the strength of himself and his competitors like the back of his hand. He should also have the ability and strength to organize production, realize his design intention and bring profits to the enterprise. Therefore, designers should have extensive literacy and rich experience, love life, be interested in everything and have strong curiosity. In this way, when designing ideas, we can broaden our ideas and learn from them widely. Only by "standing on the shoulders of giants" can we design works that are higher than those of our predecessors. This is the importance of reference.
2, the ability of design
Forecast → information collection → planning → development planning → design and production → sales → information feedback → summary. (Back and forth) Design is a creative process. After having a good idea, the next step is how to complete and realize it. Drawing design ideas on paper is not the completion of design, but the beginning of design. Clothing design renderings are one of the visual manifestations of design creativity, and whether this design creativity can be realized needs to be explored by using specific clothing materials and using certain cutting and production techniques. Therefore, as a designer, if you don't know anything about the performance of materials, cutting methods and manufacturing processes, your ideas are definitely irrelevant. You often see that many design renderings are beautiful, but they can't be made, or even if they are barely made, they can't be worn out (or they can't be worn out because they don't think about opening their mouths, or they can't move, walk, lift their arms or bend their backs). It can be seen that it is not only necessary but also essential for designers to master the basic skills of cutting and making. In fact, many design skills and feelings are not on paper, but in the actual process of plate making, cutting and sewing. The so-called "lines" and "shapes" in clothing are not lines and shapes on paper, but lines and shapes in three-dimensional space. This feeling can only be improved in the actual combat training in three-dimensional space. Whether it is a senior fashion designer in Paris or a designer in a general fashion enterprise, in addition to expressing their design intentions in the form of painting, they mainly grasp the design in the three-dimensional fashion modeling. Therefore, whether it is a clothing school affiliated to the Paris Haute Couture Association, FIT (new york Fashion Institute) in new york or Japanese Institute of Culture and Fashion, plate making, cutting and production techniques are compulsory for students ...
Question 9: Brief introduction of creative clothing design-the definition of clothing design, as its name implies, is the industry that designs clothing styles. There are many successful fashion designers in the world today, such as Sidious and Chanel. "Design refers to planning, conceiving and setting up a scheme, and it also includes the meanings of imagery, drawing and shaping." The process of clothing design "is to conceive according to the requirements of the design object, draw the renderings and floor plans, and then make them according to the drawings, thus completing the whole design process". But most fashion designers are concentrated in France and Britain ... famous Asian fashion designers are concentrated in Japan, and Japan has achieved great success in clothing especially in the 1980 s and 1990 s and even at the beginning of 2 1 century There are many large garment processing factories in China! Although there are many fashion designers in China, most of them are only famous in China. What do you study in college? Training goal: to train senior professionals who can engage in clothing and costume design, teaching and scientific research in enterprises, institutions, schools and scientific research units. Training requirements of fashion art design: students should master the basic principles of Marxism; Familiar with the relevant principles, policies and regulations of China garment and textile industry development; Systematic theoretical knowledge of clothing and clothing design; Understand the test method of clothing eye performance, be good at learning China traditional clothing culture, and master and use modern clothing information at home and abroad; Have a high design level, strong technical production capacity and preliminary scientific research ability, and understand the new achievements and developments of this discipline; Have high cultural literacy and certain enterprise management ability; In mastering foreign language tools, we should have strong professional reading ability, certain listening ability and preliminary writing and speaking ability. Main courses of costume art design: Chinese and foreign costume history, China national costume history, costume modeling technology, costume design foundation, fashion illustration technique, hairstyle and makeup, ergonomics, costume material technology, costume introduction, computer application, costume eye performance test, costume design, eye decoration design, etc. Practice link: organize students to participate in social investigation, enterprise practice and other practical activities in combination with teaching. Length of study: four years. Graduates are suitable to engage in clothing, clothing design and research in garment factories or clothing design units in light industry, textiles, commerce, foreign trade and other departments, and can also engage in clothing and clothing design teaching. Degree awarded: Bachelor of Arts. The training goal of the major of Fashion Design and Engineering (the direction of fashion design) is to train senior professionals with knowledge and practical ability in fashion design, fashion structure and technology, fashion management, etc. The main professional courses are clothing photography, professional sketch, plane composition, three-dimensional composition, introduction to clothing science, clothing illustration techniques, clothing design, clothing color, clothing materials science, clothing structure design, clothing technology, clothing CAD, three-dimensional cutting, clothing technology and design, clothing production management, clothing marketing, clothing display, costume aesthetics, clothing hygiene, Chinese and foreign clothing history, clothing enterprise image design, design introduction, clothing design. Employment graduates can engage in clothing product development, marketing, clothing theory research and publicity and comments in clothing production and sales enterprises, clothing scientific research units, clothing industry management departments and press and publication institutions. The training goal of clothing design and engineering major (textile design direction) is to cultivate high-level professionals in textile decoration design who inherit excellent national traditions, fully understand the development history of textile decoration patterns at home and abroad, systematically master the knowledge and skills of traditional textile design and modern textile design and decoration design, and have strong practical ability. The main courses include Chinese and foreign textile pattern history, textile materials science, textile processing foundation, textile pattern, decorative color, textile marketing, textile design introduction, fiber art design, clothing fabric design, indoor fabric design, textile display design, textile fashion release design, social investigation, professional practice and computer-aided design. Employment graduates can engage in textile design, development, marketing and management in textile production and sales enterprises, scientific research units and textile and garment industry management departments. Major of Fashion Design and Engineering (the direction of fashion accessories design) is the main course elements for cultivating applied art design talents with the ability of fashion design, jewelry design, scarf, shoes and socks, waist ornaments, hats, luggage design and fashion decoration design ... >>
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