What aspects does the development trend of e-commerce include?

The development trend of e-commerce includes six aspects:

1, deepen development. ?

The infrastructure of e-commerce will be improved day by day, the supporting environment will be gradually standardized, and the depth of enterprise e-commerce development will be further expanded. E-commerce companies will unite upstream and downstream stakeholders to form a more efficient strategic alliance and jointly seek greater interests.

2. Personalization trend. ?

The demand for personalized information will be stronger and stronger, and the deep participation of personalized goods will become inevitable. Personalized customization information demand and personalized commodity demand become the development direction, and consumers will bring personal preferences into the design and manufacturing process of commodities.

3. The trend of specialization.

The trend of specialization has two aspects. One is aimed at the specialization trend of individual consumers, that is, to meet the individual requirements of consumers and provide specialized products and services. The second is the specialization trend of enterprise customers.

4. Globalization trend.

China's e-commerce is bound to go global, and it will also face severe challenges from the world's e-commerce giants. E-commerce will open the international market for small and medium-sized enterprises in China, and foreign e-commerce enterprises will also try to open the China market. ?

5. The trend of regionalization. ?

Based on China's national conditions, it is an inevitable way to effectively expand the scale and benefits of online marketing. There is no contradiction between the regionalization trend and internationalization trend of e-commerce in China.

6. The trend of integration.

E-commerce websites are gradually moving towards new integration, including similar merger, complementary merger and strategic alliance.

One is the merger between similar websites. At present, a large number of websites belong to "repeated construction", with the same or similar positioning and the same business content. The result of fierce competition can only be that a few enterprises finally win, and websites in a weak state will inevitably be annexed or eliminated.

The second is the complementary merger between different types of websites. Although those leading e-commerce enterprises have great advantages in many aspects, these basic and promising websites must adopt acquisition strategies in the process of expansion.

The third is strategic alliance. Due to the two major trends in the development of e-commerce, as well as the limited resources of each website and the all-round needs of customers, it is inevitable for different types of websites to cooperate with each other in the form of strategic alliances. ?

Extended data:

At present, the overall characteristics of global e-commerce market development:

1, the first feature is aggregation. 10 years, the global e-commerce market has gradually gathered to the head players. I believe there may be two or three super players in the future.

As a form of retail industry, e-commerce has not escaped the basic laws of the industry. Since the last 100 year, the retail industry has gradually gathered in the head, which means that the greater the efficiency, the lower the cost and the better the social value and consumption experience.

2. The second feature is that e-commerce companies all over the world must be internationalized in the future. It is difficult for players in a single market to survive for a long time. After your success in China, it may be very dangerous in five years or 10 if you can't internationalize quickly and do well in e-commerce all over the world.

For example, "unbounded retail" has gone beyond the concept of online and offline, and everything has returned to the original point, returning to consumer-centered, and gaining in-depth insight into the needs of consumers.

3. The third feature is the deep integration of e-commerce and offline industries. It is not online and offline diversion in the general sense, not O2O, but the deep integration and complementarity of business models.

Unbounded retail is to integrate the back-end supply chain, brand, price and service to meet the different complex needs of consumers anytime and anywhere in the face of complex and changeable scene consumption in the future.

References:

Baidu Encyclopedia-E-commerce Development