How do restaurants do marketing promotion?

How do restaurants do marketing promotion?

How do restaurants do marketing promotion? Marketing is a plan to further improve product sales and popularity. Our most common marketing scheme is the promotion of products or services. Let's take a look at how restaurants do marketing promotion.

How do restaurants do marketing promotion? 1 Free is the best publicity.

Nowadays, many industries are doing free experience, free communication and other services. Perhaps only the catering industry has always pursued the old concept that "there is no free lunch in the world".

Many bosses who are going to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you afraid that customers will not come again next time? At present, many restaurants have opened and launched free products.

Core dishes are free, and other dishes are charged.

This model is actually used by many people who make hot pot and skewers at present, that is, the so-called bottom of the pot is free and the dishes are charged.

There are also many people who sell fried rice, all under the banner of rice. In fact, the core products are free and the dishes are charged.

This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.

Free food drives paid food.

Choose two profitable and passable dishes from the store, but they are not the best. Generally, there are many cold dishes, which makes customers feel that dining in your store is always "cheap".

Launch the main course

A restaurant must have a main course. The main course should be priced low, but profitable and delicious. Make this main course a must-have when you enter the store.

special

In addition to the main course, you need to have special dishes, which is one of the indispensable marketing projects of the restaurant. How?

(1) Set up five special dishes and sell them at the cost price.

(2) Food recommendation: set up a display board at the door of the store to show the dishes that customers order the most from 5 to 10.

Lucky customers can get it for free.

For example, lucky seats are drawn every day in the store, and customers sitting in designated positions can enjoy free tickets or free gifts.

Another example is to set a lucky number every day, and customers who order this number can also enjoy free of charge or free of charge.

For example, how many customers can enjoy the corresponding discount before each day.

Free for a specific period of time.

For example, you can enjoy discounts or discounts when you eat at a specified time every day.

Customers can enjoy free or preferential meals on their birthdays.

Special festivals can also engage in corresponding preferential activities for the corresponding people, such as free three-person tour for children on June 1, free Teacher's Day and so on.

Use online media for publicity.

1, a newly opened restaurant, can get a 50% discount if customers forward it through WeChat friends circle.

2. Customers bought by Meituan appreciate the comments and can get a 10% discount.

3. If the customers who come here have network celebrities, customers can send videos on Tik Tok or Aauto's own platform more quickly, and they can give them away for free.

Restaurant owners should run their own media platforms, such as Tik Tok, and hope to shoot some creative content and upload videos.

5. Establish a customer WeChat group, and publish content including: videos purchased every day, details of launching activities, daily sales, daily passenger flow and other things that are beneficial to your restaurant.

How do restaurants do marketing promotion? 2 How do restaurants do marketing promotion?

1, Opening Ceremony

Opening a restaurant is the easiest way to attract customers. Restaurants can make preparations before opening to ensure the popularity and publicity planning trend when opening.

The routine plan of the restaurant opening ceremony includes the clear title of the event. The theme style is not only to inform customers of the special offers, but also to integrate the restaurant opening process, brand concept, restaurant characteristics and service purpose to ensure the actual effect of the theme event, rather than just caring about the sales on the opening day.

The title of the event can also be combined with insights into key consumers, such as the significance of old friends' dinner, the value of friends' dinner, the satisfaction of family dinner, the preferential policies for targeted release, and the formulation of marketing promotion content.

2. WeChat operation

The audience of restaurants is very popular. Everyone needs to eat, and everyone may become your' customer'. Therefore, the catering industry must operate on WeChat, so as to attract customers and develop loyal fans according to the green ecology of mobile phone WeChat social media.

The WeChat circle of friends in restaurants can present extended service items such as food display, vip member reservation, theme activity participation, hot information, etc., show higher quality service items for restaurant customers, and convey well-known brands and user evaluations of restaurants.

3, food operation

Restaurants should not only be delicious, but also do a good job in marketing. For example, if the air index is poor and the smog weather is heavy, the restaurant can release lungs-moistening vegetables and give them to vip members for caring dinner coupons. Shops send care to users, users send care to friends, and then take coupons to eat together.

4. Membership marketing

The rights and interests of VIP members in restaurants are extremely important, and the proportion of old customers in restaurants and the consumption times of old customers are very important indicators.

Restaurants can send love and gifts according to birthday, Spring Festival, Teacher's Day and other unique time ranges. Let users always remember that there is such a very personalized restaurant. Gifts don't have to cost money. Either send coupons to attract customers to spend, or send gadgets that customers are likely to like, so that customers can feel everyone's seriousness.

5. The elite team created

Food and beverage outlets are also extremely short of outstanding talents, so it is very important to build an elite team of outstanding talents. Excellent talents can be obtained in the form of high-paying positions, and high-value service projects can also be obtained in the form of cooperation with external professional teams, such as marketing planning enterprises with technical majors, and high-end talents can be attracted by investing in shares or chain stores.

6. Independent innovation of dishes

It is necessary for restaurants to constantly innovate their dishes. In addition to the general improvement of food taste and the release of new dishes, it also includes innovative products that are more suitable for take-away delivery and even mailing.

How do restaurants do marketing promotion? What are the promotion channels of the restaurant?

1, LBS location service

The so-called LBS positioning service is what we call navigation and positioning function. At present, the top two map applications with market share are Baidu Map and Gaode Map. If you can find your restaurant information in these applications, it is equivalent to invisibly promoting restaurant information and can also be used for advertising.

2. Takeaway platform

Meituan and Hungry will be installed soon. There are very few restaurants that don't do takeout now. Although it is said that the profit of take-away will be reduced, consumers have now developed a point. The habit of takeaway, if you can't find your own store information on the takeaway platform, how miserable will it be? Order, but if there is word of mouth, it is possible to eat offline, but if the take-away platform has a bad word of mouth, it is likely that it will not be eaten there.

3. WeChat group

Invite customers to join the store WeChat group. When there are activities or promotions, they will be released in the group. This is considered customer maintenance; You can also let customers send friends circle, but this will not bring any benefits to customers, and few people will send them, because some people don't like to put their shared life in friends circle, some people will send them, but a few may not get good results, because friends circle can be blocked. Personally, I think it is better to build a WeChat group.

4. Weibo promotion

After WeChat, let's talk about Weibo. If you are a newly registered and newly established Weibo platform, you are not a big V, and your attention is not high, but you can get rid of the heat and have a good relationship with big V. It takes time for big V to promote you through you. The effect may not be obvious in the early stage, and there may be unexpected effects in the later stage.

5. Short video platform

If your psychological hole is big enough, it is recommended to promote it on short videos on the platform, such as Tik Tok. Just be happy. You don't really need to make a hole in your brain. You just need to see how competitors' products do video promotion and then learn how to do it. However, it is best to have your own ideas and follow others to lose water.

6. Q&A platform

If you know this platform, it is also a good promotion channel. For example, Baidu knows that Zhihu's activity can still be guaranteed. You can answer questions from netizens on these platforms, and then improve the visibility of your store.