Planning scheme of Dragon Boat Festival in 4s shop

The fifth day of May is the annual traditional Dragon Boat Festival in China. Many businesses will hold some promotional activities during the Dragon Boat Festival holiday. The following is the "4s Shop Dragon Boat Festival Planning Scheme" compiled by me for your reference only. I hope you like it! For more details, please click to view.

4s Shop Dragon Boat Festival Planning Scheme 1 Activity Purpose:

Holding Dragon Boat Festival promotion activities can increase car sales, increase interaction and communication with consumers, and promote the brand of this car. Through the Dragon Boat Festival promotion, it can potentially increase users' confidence in buying cars and promote transactions.

Activity theme:

"Zongzi" loves Dragon Boat Festival, and "Hui" gathers xx!

Activity time:

20-22 June

Activity purpose:

1. Improve the loyalty of own customers;

2. Increase the interaction with customers and promote customer relations;

3. Increase communication opportunities and understand customer needs;

4. Increase the confidence of potential customers and promote transactions.

Target customers: regular customers.

Activity content:

Chang Xiang Jin electric power

Customers who leave messages in the store can get Dragon Boat Festival sachets.

Enjoy the touch of unusual love and "kill" on the spot.

Special offers and surprise promotions are launched every day, which is unprecedented. At the same time, buy more fine products and enjoy a 20% discount.

Enjoy "WeChat Music"

Take photos during the event and forward them to WeChat: collect 30 "likes" and send them to 500 yuan for car deduction coupons or exquisite Dragon Boat Festival dumplings gift boxes.

Enjoy the "matchmaker" award

Successful introduction of old customers during the event will give you a super gift (one routine maintenance +500 yuan renewal coupon or 600 yuan oil card).

Enjoy mysterious gifts

You can get a great gift when you buy a car during the event-air conditioning will cool you for free!

Easy "loan" worry-free

All CS75 models enjoy a discount of 6,000 yuan.

Activity time: on the afternoon of June 20th, XX 16: 00.

Activity content:

(1) Customers who leave messages in the store can participate in code scanning courtesy activities; (Scan our WeChat public platform and pay attention to it, and you can send sachets. )

(2) Customers entering the store can participate in the WeChat red envelope grabbing activity;

(3) Customers entering the store can participate in watermelon eating games. Within the specified time, the winner who eats the most watermelons will get an onboard power supply.

(4) When customers enter the store, they can enjoy the well-prepared performances;

(5) Car booking customers can participate in the 15 second cash activity. And you can get the Dragon Boat Festival Zongzi gift box.

Pre-publicity:

Online promotion:

Promote this activity in car home and WeChat every day;

Offline publicity:

In the early stage of the activity, 1-2 street sweeping outreach, publicity activities, and increase the number of tourists;

Invitation method and purpose:

The invitees are about 35 people in 30 batches. Unfinished, give negative incentives to 10 yuan/batch.

Invited speech:

Telephone invitation:

Hello, Mr./Ms. XX! I'm the sales consultant of xx, xx4S store. Our store will hold "Zongzi" Dragon Boat Festival on the afternoon of June 20th 16: 00, and "Hui" will gather in xx! Xx cars will be sent to cool activities, when all models will have great benefits and exquisite gifts. We sincerely invite you to taste it.

SMS invitation:

Hello, Mr./Ms. XX! I'm the sales consultant of xxX, xx4S store. Our store will hold "Zongzi" Dragon Boat Festival on the afternoon of June 20th 16: 00, and "Hui" will gather in XX! Xx car to send cool activities. By then, all models will have generous benefits and exquisite gifts.

Wechat forwarded this message and collected 30 "likes". You can come to the store to get a Dragon Boat Festival gift box worth 100 yuan. Limited quantity, first come, first served! Registration hotline: xxx, address: xxx. We sincerely invite you to taste it.

4s shop Dragon Boat Festival planning scheme II. Overview of activities:

Xx Automobile Sales & Service Co., Ltd. is a subsidiary of xx Co., Ltd., which is a xx brand 4S shop engaged in the sales of whole vehicles, spare parts and after-sales maintenance services.

Since the third anniversary of the establishment of xx**4S store, it is like a running horse, full of infinite vitality. High-quality products, high-quality services and high-quality life are the goals that all xx people have been pursuing, and they are also the direction and goal of their continuous efforts.

In order to repay the support of all new and old customers in the past three years, Xx**4S Store took the opportunity of its third anniversary celebration to hold this sincere feedback and riders' club tour.

Second, the activity time:

Dinner activities: June 20xx 17, 18: 00-20: 00.

Activities in road trip: June 20xx 18- 19.

Three. Venue: xx**4s shop

Fourth, the theme of the event: "Zongqing Dragon Boat Festival xx quality thanks xx grateful for three years."

Verb (short for verb) The purpose of the activity:

Improve the popularity and reputation of 4S stores; Promote product sales;

Improve the brand influence, industry popularity and recognition of xx series vehicles, publicize automobile culture, enhance corporate image and consolidate consumers' loyalty to the brand.

Strengthen the sense of service competition. Strengthen the sense of competition on the basis of continuous learning and comparison with competitive brands, so as to improve the competitiveness of the market and brands and make themselves more perfect.

Significance of intransitive verb activity

Establish a good brand in the automobile industry and build a large-scale and professional information platform, exchange platform and trading platform. Improve the brand influence and market competitiveness of xx car series and consolidate the brand loyalty of consumers.

Seven. Target audience: new and old users, VIP customers, politicians, riders club members, etc.

Eight, site layout:

Description of stage construction:

The stage is mainly made of black or silver, showing the concept of technology and innovation. And set up a circular rotating stage, using live lights and smoke to create a fantastic effect in the program.

Decoration at the entrance of 4S shop at the party:

The wreath builds an arched entrance, and the neon font of "the third anniversary celebration of xx**4S shop" is installed on it. The red carpet on the floor is connected with the tourist passage.

Color and layout of venues

Fully embody xx's good corporate culture and advantages, and form a bright and relaxed atmosphere in the venue. Decorate the venue with thick and deep tones to increase the sound of the environment and atmosphere.

stage design

Dark carpet is used as a floor to set off a special atmosphere.

Rear panel

With xx's corporate LOGO as the background, it directly shows the strength and culture of the enterprise.

Atmospheric coordination

Set up a balloon arch at the door, paste "Celebration of the Third Anniversary of xx**4S Store", decorate the venue with balloons and bouquets to match the celebration of the day.

Registration desk

Decorate the side and desktop of the check-in desk. There are flowers and guest autograph books on the table. The attendance book is used to check whether the guests are present.

Jiabin passageway

Set up the party guest passage, guest passage: the guest passage is paved with two rows of flower baskets and red carpets. Build a small step at the end of the passage.

Tables and chairs

It is best to put the stage where the audience can see it.

Cold meals and desserts

Put cold meals and desserts at the event site for guests to eat.

host

Invite two knowledge-based hosts to fully mobilize the emotions of each guest with their witty, wise and flexible styles to achieve a relaxed, active and compact atmosphere.

Camera shooting

Shoot live video of the event, record the wonderful scenes of the whole event, and keep the video materials as original materials for future use in TV or film and television advertisements.

Nine. Create an atmosphere at the event site:

music

Chapter 1: Innovation and Leap.

Post-passion music, as background music, symbolizes the glorious course and innovative enterprise purpose of xx**4S store.

Chapter two: Enlightenment of science and technology.

Music is mainly light music, so that the audience can feel xx enterprise creed and service concept in quiet listening.

Chapter III: Passion and Touching

The background music is mainly dynamic and cheerful music, creating a warm and cheerful festive atmosphere at the venue. Let every guest on the scene feel the enthusiasm of xx people.

Smoke and lights

In the process of program performance and party, the atmosphere of the scene is set off and the appeal of the party is increased. On the basis of a large number of conventional lamps and computer lamps, large laser lamps are used to make dazzling on-site special effects of lamps, reflecting scientific and technological elements.

10 layer cake tower

Specially customized 10 layer cake tower. When the third chapter of the activity "touched" the climax atmosphere, the cake tower and champagne tower were launched on the spot, and leaders were invited to cut the cake. Participants * * * raised their glasses to celebrate the third anniversary of xx**4S Store.

X. Invited persons:

Regional Manager of xxXX District

General Manager of xx**4S Store

Media leader

Media reporter

Estimated number of people: 150-200.

XI。 Arrangements for carrying out activities:

Warm-up period (before the celebration 15 days)

Draw up the invited guests and send out invitations, invite them to participate in the celebration activities, and at the same time make and determine all the materials of the activities, so as to fully pave the way for the complete success of the activities.

Activity execution period (5 days before the celebration)

During the execution of the event, all materials and link settings will be confirmed and implemented to strengthen the control of the execution of the event and ensure the completion of the opening event. The excellent quality and perfect service system of xx car can be reflected from the packaging inside and outside the venue. During this period, the media and other means carried out publicity.

The climax of the event (the day of celebration)

During the execution of the activity, a series of programs such as music and dance with German flavor will be staged, which will help to enhance the brand image of the enterprise, spread the image language of the honest enterprise and establish an intuitive relationship with honest customers. After the event, relevant media will make a special report on this event.

Twelve. Media promotion:

Pre-media publicity:

On * month * day of 20xx, 1/4 color page soft article reported an article, which introduced the relevant information of xx series cars and the celebration of the third anniversary of xx * * 4s store.

Newspaper soft text:

Three years of hardship, three years of stability, three years of innovation and three years of glory.

Since xx entered the * * market, we have experienced three years of hardship+steadiness+innovation = brilliance.

In order to thank the old and new customers for their support and love for our store in the past three years, our store held this riders' club activity in go on road trip on the occasion of its third anniversary celebration, and even sent out a big gift package. For details, please call: 029-* * * * * * *.

Headline: "xx quality thanks to Xi' an for three years"

Xi 'an Music Broadcasting introduced the relevant situation of this celebration on *-* 2065438+2007.

Broadcast Draft: (FM93. 1 Xi 'an Music Broadcasting, hourly advertisement, 09: 00-20: 00, 15S advertisement)

**xx4S store, in order to repay the support, care and love of new and old customers in the past three years, our store held this riders' club activity in go on road trip on the occasion of its third anniversary, and it was even more presented with a big gift. The number of places is limited, and the opportunity should not be missed. For details, please call: 029-* * * * * * *.

Follow-up report:

20xx, X, X, X, xx Traffic Radio, xx Travel Radio and xx Music Radio's Soft News Reports

Thirteen. Activity flow:

Interpretation of party theme

Fourteen Effect evaluation:

Expand the influence of this event in a short time, so as to improve the brand awareness and the influence of dealers.

Collect the data of potential customers and establish the database of potential customers.

4s shop Dragon Boat Festival planning scheme 3 I. Purpose of the event:

1. Take the "Dragon Boat Festival" as an opportunity to further publicize the overall image of the enterprise and improve its popularity and reputation by planning a series of activities;

2. Maximize the flow of people, enhance popularity and expand the sales performance of specialty stores through the three-day holiday of Dragon Boat Festival;

Second, the theme of the event:

Nine gifts were sent to Zongqing Dragon Boat Festival xx.

Third, the activity time:

20xx May 29th -20xx June 20th

Fourth, the design of promotional activities:

1, a gift: free when you enter the store.

You don't need to shop, you are polite when you enter the store. During the activity, all customers can receive a beautiful gift for free when they register in the store. Promotion description: the number of gifts distributed during the event is limited to the top 30 in-store consumption (it is estimated that there will be 300 in 10). Merchants can choose by themselves. It is suggested that merchants can use moon cakes instead of gifts before the Dragon Boat Festival.

2. Double gifts: special gifts for the Dragon Boat Festival

Surprise price: xx yuan/car for xx Youyue model, xx yuan/car for xx200 model (two special cars are launched, not involving other gifts and service activities), and the daily limit is 10 car. This quantity is for reference only, and merchants can apply according to their own conditions.

3. Triple Gift: Dragon Boat Festival Reunion Gift (except car)

Zongzi is an indispensable symbol of reunion for China people during the Dragon Boat Festival. Xx merchants can negotiate with some supermarkets and shops, give them as gifts when buying a car, and then settle the account afterwards. It can also be decided by the merchants themselves. The grade of moon cakes should not be too low. Try to control the grade of moon cakes within the profit range, and send zongzi according to the mode of low profit in the store.

4. Four-fold gift: luxury gift for car purchase (except special car)

Set different gifts according to different price segments, and the higher the selling price, the greater the profit. For customers who buy high-end models, we will send luxury gift packages within the scope of ensuring profits. The gift package can be composed of beach chairs, shopping baskets, inflators, anti-theft locks, helmets, induction cookers (purchased by merchants themselves) and so on.

(1) luxury gift packages are given to high-end models (such as Princess Horse Eight Generation, xx Lucky Horse, Chasing Wind Horse, Jin Yue, xx Hongyun, etc.)! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet, induction cooker;

(2) A gift package for mid-to high-end models (such as xx Dreamcatcher, xx Jinchi, Princess Horse Generation V, Double Happiness Horse, xx Fengrui, xx300, xx700, etc.). )! Gift suggestion: beach chair, shopping basket, pump, anti-theft lock, helmet;

(3) Gift suggestions for mid-range models (such as xx Fashion, xxA Dream, Sunshine Horse 3, Lucky Horse 2, Golden Eagle Horse, etc.). ): shopping blue, pump, anti-theft lock, helmet;

⑷ Suggestions for giving away low-end models: pump, anti-theft lock and helmet.

5. Five gifts: Dragon Boat Festival red envelope gift (with vouchers)

During the activity, Dragon Boat Festival red envelopes are distributed on time every morning 10 and afternoon 16, ranging from 50-200 yuan to 200-50 yuan, on a first-come-first-served basis.

6. Six gifts: Dragon Boat Festival cash gift (except car)

During the activity, consumers who buy regular-priced models can participate in a cash grab with the purchase invoice or receipt. The cash receipt is valid on the same day, and the certificate of the customer who won the prize is marked by the person in charge of winning the prize with the words "the prize has been won, and this certificate is invalid".

Remarks:

It is suggested that this activity merchant can also use it when selling cars. One is that there is not much cash payment, and the other is that it is easy to establish credibility.

7. Seven gifts: depreciation 1000 yuan (except special car)

All car buyers (whether xx car users or not) can enjoy the discount of exchanging old cars for new cars in the specialty store with their ID cards and invoices for buying used cars during the activity: both used cars and used motorcycles can be discounted to a certain price to offset the cost of car purchase, and the highest discount can be directly exchanged for a car (designated model) without any difference. Within the profit range, you can also give them some exquisite small gifts.

Remarks: Consumers provide used cars from regular channels, otherwise they will not enjoy the preferential activities of trade-in.

8. Eight-fold Gift: Lucky Draw Surprise Gift

The company applied to hold a large-scale tourism and cultural activity of "xx car flying over Hukou Waterfall of the Yellow River". Approved by the competent department of xx on July 30th, 20xx, this large-scale car purchase lottery was held on the occasion of Dragon Boat Festival in order to give back to consumers' love and support for xx cars for many years.

(1) During the activity, all car buyers can participate in a lucky draw;

(2) Lottery rules:

Put the table tennis balls numbered 1 to 6 into an opaque box, and after drawing a number, put the balls with this number into the box and draw again, and draw six balls as a group, that is, complete the lottery at one time; Everyone can only smoke once; Customers are not allowed to look at the box during the lucky draw, otherwise it will be invalid and will not be exchanged;

(3) There are six levels of rewards in this lucky draw, as shown in the following table.

Award setting table

Award level, award-winning conditions, award places and bonuses

Grand prize 6 6 1 *** 3 places per day and a free car (designated model).

The first prize of 6 1, 6 2, 6 3, 6 4, 6 53/ day ***9 places will be refunded 75% of the car purchase price.

Five second prizes with the same number, five places per day *** 15 places, and 60% of the car purchase price will be refunded.

There are 30 places for the third prize with four identical figures 10 *** every day, and 40% of the car purchase price will be refunded.

The fourth prize is three open beach chairs with the same number.

Fifth prize, two same numbers, open shopping, one blue one.

9. Nine Gifts: Sunshine Service Gift (with after-sales discount service card)

All new and old users of xx cars can come to the store to enjoy free maintenance services such as cleaning and waxing during the "Double Festival" promotion activities. And you can get xx after-sales maintenance service card worth 50 yuan.

During the activity, car buyers can enjoy: within one month of car purchase, the merchant will unconditionally refund 10% of the car purchase price. Merchants need to register the date, amount, model and validity period of car purchase.

It is suggested that businesses can also provide other services as needed. For example, any consumer who buys a car during the activity can replace the headlights for free and the brake line for life, which is not easy to be damaged during riding, so as to accumulate popularity and establish an image.

Verb (abbreviation of verb) Specific pre-publicity plan:

1. Color pages can be distributed 6 to 7 days before the event until the end of the event.

First of all, determine the distributors and give them necessary training so that they can correctly understand the various problems of the activities. Including time, place, theme, preferential activities and how to distribute them in promotional gifts. In order to make its publicity coverage wide, the information transmission should be accurate and effective. Conditional can enter the community, and the community distributes publicity materials.

2. Posters: 7-8 days before the event, put up posters next to squares, streets and communities with large traffic. The contents of the poster include time, place, promotional gifts and activities that can attract consumers.

3. The announcement of TV media rolling subtitles should be publicized 6 to 7 days before the event until the end of the event. This kind of publicity is temporary and centralized, and it is necessary to make mobile phone subtitles in local mainstream TV stations and TV stations with high ratings to ensure the widest transmission of information.

Newspapers have a wide readership all over the world. The publicity should start about 7 days in advance, and it needs strong continuity, and it should be released at least three or four times every other day in a week. It can also transmit information well from this aspect, and its credibility is also very high, which is trusted by some consumers.

5. During the event, conditional roadshows are held, and performing arts companies are invited to organize performances in front of the store during the event to attract popularity. You can also organize your own performances.

6. TV advertising: 6 to 7 days before the event to the end of the event, eligible businesses can be selected. It has the advantages of wide audience, great influence and influential communication channels, and the content of the activity is easy to explain.

7. SMS promotion: through mobile companies, take SMS as a platform to promote activities; Send information about Dragon Boat Festival and related activities to old customers, maintain cars for old customers free of charge during the activities, and tap potential consumers.

8, combined with the local actual situation, you can also take other effective methods to promote. For example, open-air movies can be shown during the event, and waist and drum teams, gongs and drums teams, cartoon mannequins and car parades can be invited, as long as the festive atmosphere of the Eleventh and Dragon Boat Festival can be set off to achieve the purpose of publicity.

Suggestions on wharf layout;

1, arches, colorful flags, carpets, hanging flags, balloons, Yi Labao, flower baskets and other traditional ways can be used. The momentum must be great, such as multi-arch, lined up and so on. In order to really create an atmosphere. At the same time, the gifts should be placed with momentum and piled up in a big pile, giving people the feeling that there are many gifts and they are very valuable. Such as waist drum team, open-air movies and so on. One of the purposes is to attract the attention of customers who come to visit and find the location accurately; It is also a supplement to the atmosphere of the scene.

(1) Adjacent blocks: publicity of the layout of adjacent streets and urban trunk roads. Hang flags, banners, etc. They are all designed and produced with the theme of traditional festivals "Dragon Boat Festival" and Dragon Boat Festival, which set off the festive atmosphere.

(2) Outside the store: Red lanterns are hung above the gate. Design and produce the Dragon Boat Festival and Dragon Boat Festival theme window advertisements to increase the festive atmosphere;

(3) Flags printed with corporate logo are displayed outside the door, and a large arch is set outside the door. A large theme display board is set in front of the store to release the theme of the event or post posters, and the door is decorated with balloons and bouquets. Posters are provided by the planning department with design templates, and merchants organize to fill in and post them themselves when doing activities.

(4) Be careful about the storage environment. During the activity, the flow of people is relatively large, so we should make corresponding adjustments for this activity. It should be neat and spacious. In particular, the counter must be eye-catching, clean, generous and decent.

(5) In-store:

Set up a reception desk clearly marked xxLOGO at the door. If possible, you can set up a wine escort and a shopping guide. Set up a guidance system and set up signs that clearly mark the corporate logo.

During the Dragon Boat Festival, there is a large flow of people, so the relevant areas in the store should be set up with rest areas, equipped with service personnel, and distributed with gifts and promotional materials. Set up a business publicity desk at the relevant position in the store to display relevant gifts and promotional materials and provide consulting services.

2. Specific details

(1) Put the printed form and pen on the layout of the gift distribution office, and register some personal information of the customer (name, work unit, home address, contact number (please fill it in after the customer receives the gift), which is conducive to a return visit.

(2) 2) The publicity materials of XX automobile, the single page of this activity and other related materials should be fully prepared.

(3) The staff requires to wear clothes, so as to avoid the inconvenience caused by not being able to find their own people when there is a large flow of people.

(4) It is suggested that the store should be equipped with speaker facilities, but the sound should not be too loud to avoid noise.

Seven. Publicity expense budget

1. TV advertising expenses: RMB.

2. Banner design and production cost: RMB.

3. Printing cost of hanging flags and posters: RMB.

4. Promotion cost of sheet-fed printing: RMB.

5. promotional gifts fee: RMB.

4s Shop Dragon Boat Festival Planning Scheme 4 1 "Dragon Boat Festival Gu Mi Fragrance" Automobile Appreciation Meeting

It is best to hold such activities in advance, and the time can last for several days. Generally, 4s shops will prepare their own brand of zongzi, for example, put their own advertisements and contact information on the outer packaging. We will also take this opportunity to engage in promotional activities such as gifts.

For example, xx4S Store will hold the "Dragon Boat Festival Gu Mi Fragrance" car appreciation meeting from now until 16, and customers who come to the store will receive zongzi gift boxes regardless of car viewing, car booking, car purchase and test drive.

2. Dragon Boat Festival on the road

Traveling on the road during the Dragon Boat Festival is suitable for short trips, because the Dragon Boat Festival is a water festival, and it is not suitable for long-distance suburban tours when it rains. Make a neat motorcade trip in the city and suburbs.

Case: On June 5th, 20xx/KLOC-0, xx4S Store organized a road trip motorcade of "xx Natural Underground Gallery" consisting of 6 Swifts and 6 Antelopes! The 4S shop invites a tour guide, who will bear the scenic spot tickets and parking fees, arrange meals at noon, exchange discussions at the 4S shop in the afternoon, and distribute brown characters to celebrate the Dragon Boat Festival!

3, 4s shop Dragon Boat Festival lucky draw

All customers present can take part in the lucky draw. For such activities, it is necessary to inform in advance and do a good job of publicity. If you can join a group, you will get more discounts.

Case:

1. Any customer who arrives at the store on May 28th will be given a zongzi. Test drive has the opportunity to get exquisite gifts, and customers who order vehicles can not only enjoy the special price of vehicles, but also participate in the second prize won by our company's lucky draw.

2. During the activity, customers can taste zongzi when they come to the store for maintenance!

3. Customers who arrive at the store can enjoy interesting questions and answers and get gifts. -XX xx4S Shop-Looking forward to your visit!

4. jiaozi activities

The main purpose of holding such activities in automobile 4s stores is to publicize corporate culture, to close the distance with customers, to tap potential customers and to promote transactions through such activities. This kind of activity is more suitable for customers who have already formed a family. You can bring your children and other family members to participate in the activity.

4s shop dragon boat festival planning scheme 5 Pinellia flowers bloom to enjoy the dragon boat festival. On the day of Dragon Boat Festival, xx Auto 4S Store will hold a group purchase activity in the exhibition hall with the theme of "Love Zong Yi and Enjoy Life" from June 20th to June 22nd, 20xx. During this period, customers who enter the xx automobile exhibition hall to order all models of xx brand can not only enjoy the lowest price discount in the city, but also get the multiple benefits we have carefully prepared for you.

1. Intention payment: registered customers need to pay an intention payment of 100 yuan.

2. Attend the ceremony: Anyone who goes to the site to book a car on the day of the event will be given a delicious zongzi.

3, the Dragon Boat Festival Thanksgiving price, announced on the spot, the group purchase is one step lower.

4. For each additional order on site, the customer's car price can be reduced or exempted from 50 yuan.

5. On-site car booking customers have the opportunity to double the deposit 1000 yuan.

6. Booking customers can participate in the circular lottery.