How to use historical and cultural resources to develop tourism and cultural industries?

Currently, with the accelerated pace of economic globalization, the trend of cultural exchanges and integration is obvious. It is of great practical significance to maintain and develop national cultural characteristics and transform the excellent traditional culture into cultural products adapted to the modern economic demands, in order to promote national culture, invigorate the national spirit and enhance the cohesion of national culture. As a new economic growth point, cultural industry has increasingly become the basic index and key factor of the comprehensive competitiveness and sustainable development ability of each place, and has become one of the most important pillar industries for the comprehensive, sustainable and coordinated development of economy in the 21st century. For a place, culture is its soul and intrinsic attraction, and cultural industry has advantages that cannot be compared with other industries for the enhancement of soft power of the city, especially for the direct promotion and value enhancement of city image, city environment, city culture, city spirit, city cohesion, city status and even political civilization, etc. It is an important guarantee for the enhancement of comprehensive strength of the city and the guarantee of sustainable development. It is an important guarantee to enhance the comprehensive strength of the city and ensure sustainable development. Ning'er County's cultural tourism industry to develop, the following factors should not be ignored.

Relying on resources, "creativity is king".

Charm comes from strength, strength shows charm. Human resources and natural resources is the foundation of the cultural industry, play the local advantages, the significance of building cultural brands is very important, I think the spirit of the development of "people have no I have", "people have my own" characteristics of the concept of cultural industry, in-depth excavation of local cultural resources, echoing the times, close to the public, and the local cultural resources. Echoing the times, close to the public, adapt to the market, cultural resources to enhance the cultural products, to create a number of social and economic benefits of the cultural brand, in order to rapidly improve the local visibility and reputation. However, with good resources if there is no creativity, packaging and integration, it is difficult to form an industrial base. To enhance the soft power of culture, must be in the overall prosperity of cultural undertakings at the same time, with strategic thinking and vision to promote the rapid development of cultural industries. Lijiang, Phoenix in this regard to do a better job, can play the effect of human resources and natural resources to a high level, and in the continuous enhancement of creativity, embodiment and fit the characteristics of mass and mass consumption, more attractive.

Efforts to create a market aggregation effect.

Cultural industry, in addition to good products, but also the aggregation effect of the market, it must be tourism, culture, science and technology, the market organically combined to highlight the popularity of the people, only to attract people in, in order to have an effect. Cultural industry is a comprehensive industry, with large market space and social benefits, the most direct is to be able to bring about the increase of jobs and the increase of income of related industries. This requires the support and cooperation of all aspects of society, mutual collaboration, in-depth research, excavation, collation, development, the use of regional cultural resources as an important content, the development of various types of derivative cultural products, the formation of high-efficiency cultural industry chain. Considering the comprehensive nature of the cultural industry, provide the required services, supporting facilities, and sound functions, so that tourists can enjoy the spiritual level as well as material satisfaction, so that they can come and go back with a full load.

Government-led, market operation.

Adhering to the market vision of cultural resources, with the market way to configure cultural resources, with the market mechanism to develop cultural resources. Our county tourism products of low grade, less variety, overall is still in the early stages of development. To solve these problems, first of all, we should give full play to the leading role of the government, the government and the relevant departments should take the initiative to excavate and organize the local cultural resources, dominate the direction of the development of cultural industry, regulate and dominate the resources, and at the same time, vigorously create the internal and external environment for the development of the cultural industry, and hand over the market operation to the enterprises, and not only cultivate the local talents of the cultural enterprises, but also attract the cultural enterprises with strength and experience and business talents from inside and outside of the province to Our county investment in cultural industries, through the creation of exhibition, media and a large number of cultural services and tourism brands, in order to *** with the formation and bigger and stronger a local cultural brand.

Scientific planning to ensure investment.

Planning is a good guiding document for cultural industry, on the one hand, it can emphasize the focus, that is, what project to do first, what project to do later; on the other hand, it can make clear the target of political, economic and market of cultural industry. Cultural industry is a high-input industry, especially the creative industry, which requires constant seminars, constant creation, formation of products, and market operation, and the whole process is inseparable from the inputs, and it can be said that without inputs, it is impossible to make the cultural industry bigger and stronger. Therefore, we should give full consideration to give full play to the advantages of regional culture, closely around the development of tourism and cultural brand development ideas, tourism and cultural industry development planning. The development of cultural industries should be compatible with the natural, humanistic and social environment, develop new tourism and cultural industries combined with local reality, create a famous brand with characteristics, compete for the market with advantages, and integrate the unique regional culture into products, management, services and marketing. We have to rely on the county's colorful cultural resources, in-depth development and excavation of its humanistic value, aesthetic value, and accelerate the construction of national cultural tourism. At the same time, we should focus on the development of cultural industries and adjust the industrial structure combined, the cultural industry into a new economic growth point.

Combined with the actual, scientific development.

Doing a good job in the cultural industry must be combined with the actual situation, the local historical and cultural resources, human resources, natural resources, transportation infrastructure and the degree of economic and social development, seize the focus, highlight the highlights. Enjoy the fruits of culture is the inevitable human economic and social. With the opportunity of Yunnan tourism and cultural market is relatively hot, vigorously develop the market of ethnic handicrafts. But as a less economically and culturally developed remote areas, do a good job of this work should not be too hasty, to do one step at a time, do a project into a project, and gradually flourish and grow.

Several suggestions

Currently, how to give full play to the cultural advantages of Ning'er, to create a brand of tourism and culture in Ning'er, is a long time in front of us an important topic, but also one of our current important work, I think we should do a good job in the following areas:

Integration of Ning'er cultural and tourism resources to enhance the grade, give a new meaning.

such as red tourism, the cultural display of national unity from the house moved to the park, focusing on the construction of national unity of the shrine; investment planning and construction of Pu'er Tea Culture City, focusing on building the Pu'er tea, Pu'er House and the Tea Horse Ancient Trail series of culture, the formation of the South Dian'an Grand View Garden; grinding black town construction, the former residence of Yang Likun and salt culture, grinding in the red culture, food culture to do more and more strong; but also to the Silver jewelry processing as the representative of the national handicraft industry to grow up; to Na Keri as the representative of the countryside tourism to do up, do fine and strong cultural products, so that tourists to Ning'er after the multifaceted cultural enjoyment.

Strengthen the cultural tourism infrastructure construction, provide environmental support.

With the help of the Kunman Channel and Trans-Asian Railway key construction projects, and strive to improve the transportation conditions of Ning'er, so that it really becomes a big channel on the tourism and culture town. At the same time, do a good job of the software and hardware construction of scenic spots, enhance the hotel grade and quality of service, focus on building the county and the characteristics of the neighborhood, to create a good infrastructure environment and a strong cultural atmosphere.

Improve the quality of humanities and serve the development of cultural industries.

Traditional farming culture concepts are still binding the development of cultural industries in Ning'er, the understanding of the cultural industry, many cadres and the masses are still relatively vague, and even do not know that culture is still a productive force, but also income-generating concepts and practices are insufficient, so the implementation of the "tourism and culture in the county," the strategy, to take the "go out, invite in. "Going out, please come in" way, vigorously cultivate cultural management personnel, so that the concept of cultural industries in-depth, conscious participation in the development of cultural industries.

The introduction of incentive policies, so that cultural enterprises have something to gain and enjoy.

To vigorously support the leading enterprises in the cultural industry and develop good tourism products with regional cultural characteristics. To protect and guide the enthusiasm of private capital investment in tourism and cultural industries, to cultivate a number of key private cultural enterprises, and actively promote the diversification of cultural industry investment body, and gradually form a cultural industry cluster to form a new industrial pattern. To actively introduce the existing cultural enterprises operators such as silver jewelry factory, stone field support policies, encourage entrepreneurs in other industries to invest in the cultural industry, give them the opportunity to have training and learning, to come to invest in cultural enterprises, in the land, for formalities, etc. to give a tilt to the coordination, so that they have something to gain, something to enjoy, and we have the development and market. And cultural development to drive and promote tourism, catering and other linked development.

Vigorously develop the economy and promote the development of cultural industries with economic development.

To give full play to Ning'er's resources, location, transportation advantages, and vigorously attract investment, and vigorously develop the county's economy. Only the comprehensive development of the county's economy can drive and promote the development of cultural industries, improve the proportion of cultural industries in the county's economy, forming a virtuous cycle. In the process of promoting the construction of Yunnan Province, a large province of national culture, cultural power, Ning'er to highlight the characteristics, show the unique charm, through the persistent and unremitting efforts of all of us, and continue to develop and grow the cultural industry, so that it builds into a dynamic, competitive, strong cultural heritage, international style of the characteristics of the industry.

Cultural tourism industry is an important part of the tourism industry, in China's academic circles and some provincial and municipal government departments of the cultural tourism industry awareness of the existence of generalization phenomenon, many people take the main body of the tourism industry as a component of the cultural industry, including tourism and transportation enterprises, tourism and accommodation enterprises, purely natural sightseeing scenic spots, etc..

In fact, this is to confuse tourism culture with cultural tourism. The real cultural tourism industry is mainly a tourism industry developed by humanistic tourism resources, and it is a part of the tourism industry to meet people's demand for cultural tourism consumption. Its purpose is to improve the quality of people's tourism activities. The core of cultural tourism is creativity. Special emphasis is placed on "creating a cultural symbol and then selling this culture and cultural symbols", and it is emphasized that "culture" of cultural tourism is a form of life, "industry" is a production and marketing mode, and the connection between the two is a kind of production and marketing mode, and the connection between the two is a kind of production and marketing mode. The connection between the two is "creativity".