The difference between the agent and the direct management of the seven pairs of wolves

Direct: as the name implies, it refers to the brand company or manufacturer's own operation of the region or store;

Agent: a regional partner, access to the brand's sales authority in the region, there will be sales targets and the number of stores in the requirements

The company's original sales model for the multi-agent franchise model. In recent years, in order to strengthen the management of the terminal, to realize the company from "wholesale" to "retail" transformation, the company gradually flatten the channel chain, to strengthen the direct mode of direct and class direct mode of expansion. Up to now, the proportion of sales revenue from franchising to the company's overall sales revenue is still high, and the proportion of directly-managed and directly-managed-like models is relatively small. In the future, the company will continue to promote the development of direct and class direct mode, and increase its proportion in the company's sales revenue.