What are the traditional marketing methods of enterprises?

1, banner ads, pop-up ads VS hard ads inserted in TV newspapers

Banner advertisements, banner advertisements and pop-up advertisements of portal websites and industry websites are similar to hard advertisements inserted in TV and newspapers. TV hard advertisements should have ingenious ideas and creativity, or highlight the selling points of products, impress the target customers in a short time, and leave room for imagination and aftertaste.

2. Blog marketing, forum marketing and soft advertisements in TV newspapers.

Blogging, writing forums, by providing knowledge, triggering topics, invisibly spreading their own products and brands, similar to soft-text advertisements in newspapers and TV talk shows. Please ask Wang Shi to do a TV talk show. While everyone lamented Wang Shi's unique vision and experience, Wang Shi also made a brand communication for Vanke invisibly.

3. Search engines and channel access

With the communication with customers, even if they gain the goodwill and trust of customers, they still can't promote the purchase behavior. Because there is another convenience in marketing 4C, just like when we go to Beijing Road in Guangzhou, we can see stores of various brands, and Beijing Road provides a convenience for buying clothes. When you go to Parknshop Trust-Mart, you can see a wide range of consumer goods, and Parknshop provides convenience for buying daily necessities.

4. Corporate website VS terminal store

The product website of an enterprise is similar to a terminal store. Users log on to your website, which is similar to entering your store.

In the terminal store, many people may just look at the door or turn around and leave, which is a bit like many users just stop at the homepage of the website for a few seconds and then leave. For the operators of shops and websites, they are all studying how to improve the conversion rate of customers and make them the ultimate buyers. For stores, exquisite decoration, exquisite decoration and display of products, comfortable temperature and air, and warm and undisturbed service are the keys to improve customer conversion rate.