Physical store business is difficult to do. Why do JD.COM, Suning and Ali open physical stores everywhere?

Nowadays, the growth of online users has encountered bottlenecks, and the homogenization of online products has become more and more serious. It is a good way to open a physical store online to enhance the shopping experience of customers. In a sense, physical commerce no longer plays the role of a simple "commodity porter", but gradually becomes a way of life. In addition to the purchase itself, people who visit physical stores are still enjoying a purchase process. This is different from online purposeful buying behavior, and offline random buying is more.

The theory of new retail is not the so-called outlet now, but the retail trend that can be seen in the future. Under the impact of the Internet, the offline retail industry is now slowly shifting from weakness to seizing the opportunity of the Internet to achieve industry upgrading and innovation. 20 18 is the time when traditional convenience stores rise, and the capital becomes more and more calm. In the next few years, the popularity of convenience stores will not cool down so easily, but will create more stories at a more steady pace.

Although online shopping is ubiquitous in our lives, online shopping can't satisfy all of our lives. We still have plenty of time to go out. This is a huge "cake" offline, and e-commerce can't miss it. If integrated, it will form an operation policy of online priority and offline supplement, and it will gain a huge market.

At present, new retail has become a key area for major e-commerce giants to compete for layout. Liu said that more than 1 10,000 convenience stores will be opened in the next five years, half of which will be in rural areas. Ali Retail announced last year that it will cover 1 10,000 Tmall stores in 2065,438+08, and Suning Store also announced that it plans to open10.5 million stores nationwide in 2065,438+08. Reebs also said that more than 65,438+0,000 millet homes will be opened in 2065,438+08.

For third-and fourth-tier cities and rural areas, in the process of channel sinking, the physical store is an inevitable connection point, but it is also the blue ocean of the market. The first-and second-tier markets are saturated, and it will cost a lot to increase the share. Small cities and rural areas are inaccessible due to logistics reasons. Opening a physical store in the middle will definitely make a difference.

If cost and speed are two innate advantages of "online", then service and experience are its inherent defects, but these two points are precisely the strengths of our physical retail. Therefore, we should foster strengths and avoid weaknesses, strive for more achievements in superior projects, and let customers turn their attention to physical retail with quality services.