Social Investigation of Traditional Cultural Tourism

Investigation report on rural tourism development

I. Development

In recent years, with the vigorous development of Zhangbei grassland eco-tourism, rural tourism, as a reasonable extension of tourism, has also developed rapidly. In the process of development, we have always adhered to the guiding principle of combining rural tourism with enriching the people and strengthening the county, formulated and promulgated the Regulations of Zhangbei County People's Government on Strengthening the Management of Rural Tourism and related industry management measures, and put forward specific requirements for the management and service standards of rural tourism. In 2006, the county invested 2.3 million yuan in rural tourism, received more than 60,000 tourists, and realized income of120,000 yuan. Up to now, more than 500 farmers from seven villages, including Sanbao Yingpan, Santai Mongolian Camp, Haiziwa and Daliangzhuang, have participated in rural tourism construction. Among them, Sanbao Yingpan Village in Haojiaying Township was rated as one of the first 30 rural tourism demonstration sites in Hebei Province.

Sanbao Yingpan Village is adjacent to Zhongdu Primitive Grassland Resort, and actively develops rural tourism with its good location advantages and rich grassland resources. Last year, the village invested more than 600,000 yuan to build a new farmhouse hotel building and five farmhouses. By the end of 2006, the number of tourist reception households in the village had grown to more than 50, with 85 horses, 35 grassland motorcycles and 20 go-karts, with an average household income of 1.6 million yuan. Farmers with outstanding management were awarded the symbol of "Star-rated Rural Folk Tourism Reception Household". Farmers have all kinds of food and accommodation facilities, and self-made tourist souvenirs such as entertainment, needle embroidery and weaving have distinctive features. The rise of rural tourism has realized the re-employment of rural surplus labor force, stimulated the effective growth of rural economy and become a powerful supplement to realize the sustainable development of tourism in our county.

Second, the problems in the development of rural tourism

First, the development of rural tourism is still in disorder, lacking scientific planning to guide the healthy and sustainable development of rural tourism; Second, the characteristic brands of rural tourism are not prominent enough, and the cultural connotation needs to be further explored; Third, the policy support is not enough, and the construction of basic service facilities is relatively backward; Fourth, the market order of rural tourism needs to be further strengthened and standardized, and the overall quality of rural tourism teams needs to be improved.

Third, the next direction of work

(1) Scientific planning to guide the sustainable development of rural tourism. First, set up a leading group for rural tourism development in Zhangbei county, formulate a reasonable industrial development plan, and bring rural tourism construction into the government's macro-control. At the same time, on the basis of the original rural tourism demonstration villages, actively determine the second batch of Zhangbei rural tourism demonstration sites, focusing on the villages with rural tourism development value such as Huapiling, Haiziwa, Ma Lian Beach Ecological Park, Xiaoertai Agricultural Demonstration Zone, Off-season Vegetable Planting Zone, Dairy Cow Community, Beet Planting Zone and Peony Pavilion, so as to guide rural tourism to a healthy, sustainable and harmonious track.

(2) Dig deep into cultural connotation and highlight distinctive brands. At present, the rural tourism in our county is still in an extensive pattern, with one-sided emphasis on the development of rural natural resources and neglect of the excavation and utilization of local cultural connotations. In the future, first, we should make the advantages of traditional culture into the advantages of rural tourism industry and take the road of cultural brand. It is necessary to enhance the gold content of rural tourism with characteristic culture. As a kind of experience economy, rural leisure tourism is characterized by tourists' pleasant feelings through experience consumption. We should make a big fuss about the participation of rural tourism products, and meet the needs of experience economy with diversified tourism products and projects with high local cultural content, strong tourists' participation, personalized experience and simple folk customs. Third, we should avoid a thousand villages and take the road of food culture, nomadic culture and tourism commodity culture. It is necessary to open up an eco-agricultural sightseeing park so that tourists can participate in farming and experience the fun of farming. We should pay attention to the collection of cultural background, historical origin, folk customs and other materials of food cultural resources, so that tourists can enjoy food while listening to stories, tasting raw materials and cooking skills, attach importance to tourists' spiritual enjoyment, enhance the cultural connotation of rural catering, actively promote the development and innovation of local tourism commodities, and maintain the local flavor of traditional crafts and national costumes, thus increasing the connotation of rural tourism and promoting the sustainable development of rural tourism.

(3) Take multiple measures to strengthen infrastructure construction. First, the policy of supporting agriculture and benefiting farmers was introduced, and special funds were actively sought from provincial and municipal agricultural departments and poverty alleviation departments, focusing on improving basic service facilities such as roads, courtyard walls, drainage and sewage, medical and health care, tourist toilets and communications. The second is to invite experts from Hebei Institute of Geographical Sciences to give professional guidance on the rural tourism development planning of Sanbao Yingpan Village, and pay attention to environmental protection while developing resources and setting up tourism. Third, broaden financing channels, actively absorb social funds to invest in rural tourism construction, and accelerate the overall improvement of rural tourism demonstration villages.

(4) Strengthen management and strive to improve the overall service level. Give full play to the functions of the tourism police station and the law enforcement brigade, regularly go deep into the farmhouse tourism reception households, conduct spot checks on their catering quality, sanitary environment and service attitude, and order those who fail to meet the requirements to make rectification within a time limit. Strengthen the institutionalization of management, sign safety and health responsibility letters with rural tourism operators, provide tourists with a safe and reassuring tourism environment, and at the same time improve the safety and health awareness of employees. Carry out rural tourism service training. Formulate rural tourism service standards and rural tourism education and training plans, carry out multi-level and multi-form education and training in combination with construction, organize personnel to go deep into rural demonstration sites (households) and deliver them to the door, and improve the overall service level of rural tourism in our county.