Celebrities sending blessing videos have become a fee-based industry, and is this the right thing to do?

This seems to have nothing to do with ordinary people, but now it has become the business of merchants explicitly marked price business. In an e-commerce platform, there is no lack of public sale? Stars send blessings? The bag flip? video merchants. A single ten-second video, the highest price was sold to 300,000 dollars. The video stars, not only Li Yitong, Zheng Ye Cheng and other popularity rising small flowers and students, as well as Zheng Shuang, Jing sweet and other high-flow artists, the recent red Huang Shengyi, Lydia Chung, Jin Sha and other sisters are also in the alternative directory, as long as the money to the place, it seems that even the Jackie Chan can be arranged for you on the? Is this all true?

According to the Sohu Entertainment survey know that stars are paid to record blessings for individuals or businesses or? The video has just become a big part of the story of the world's most important people. The video has just become a? But in lamenting the stars to make money really easy, the road of gold more and more wild, industry insiders also pointed out that, in fact, behind the legal risk is not small, grinding iron entertainment legal director of the car round, said the star move may be recognized as a spokesman, if the product problems, artists will also be subject to joint and several liabilities.

Part 1: 500 stars can send blessings? Lydia Chung is popular, Jing Tian Tian quotes 155,000 yuan!

In the eyes of the vast majority of people, the stars seem to be another world of people, and ordinary people's lives can not hit. But nowadays the e-commerce platform? stars send blessings? related businesses have linked stars to ordinary people, and it seems that as long as you are willing to pay, there are a lot of stars waiting to send you blessings.

Searching for a star on an e-commerce platform? The first time I've seen this, I've seen a lot of people who are not interested in it. four words, will appear hundreds of stores selling such goods. The simplest version, spend 50 yuan or so, the business will provide you with high-definition material stars send blessings, these materials are generally stars in the past for their friends to send birthday blessings or CALL video clips, the business will be one of the blessing of the object changed into the customer's name, two change sale. If the technology is good, it can really be fake, so that people think Yang Mi, Jay Chou are your friends, send you blessings.

Advanced version is a real person recording, online store merchants are claiming that they have cooperation with artists, online store promotional page also has some artists suspected of sending blessings of the video screenshots show, when Sohu Entertainment further consulting business details, a number of stores customer service are given a micro-signal to WeChat contact. Subsequently, they provided a list of stars who can record the blessing video on WeChat.

This list involves 500 artists, including singers, comedians, hosts, actors, band vocalists, etc., most of whom are netizens' ? outdated? or? Eighteen lines? artists, but there are also some artists with loud-sounding names, such as Jackie Chan, Wu Jing, Jing Tian, Li Ruotong, Chen Xiaochun and so on, as well as a few sisters who have recently flipped the script, such as Jinsha, Lydia Chung, Huang Sheng Yi and so on.

The price difference between the stars recording blessing is very big, the cheapest is a unknown singer, a blessing video 300 yuan, the most expensive is Jackie Chan big brother, a blessing video offer 20?300,000, most of the artists in the price between a few thousand to tens of thousands. Among them? Sisters? s offer are not low, Zhong Liti offer 38,000, Jinsha offer 60,000, Jingtian offer 155,000, Huang Shengyi offer 250,000 yuan!

In order to confirm the authenticity of their own business, the businessmen provided Sohu Entertainment with some video cases of artists previously recorded, which include Rita Chung, Jin Sha, Liu Yan, Jing Tian and so on. Zhong Liti seems to be quite popular, the merchant circle of friends have a number of Zhong Liti send blessings video, and Jing sweet is also quite dedicated, makeup exquisite, sitting in front of the camera to wish a makeup school better and better, finished also did not forget to than the heart.

The businessman said, because it is a real person recording, they need to communicate with the artist after the order, so it takes a long time, almost 30 working days. Compared with the edited version of the blessing video, real life blessing video application scope is a little wider, in addition to birthday wishes, friends get married, but also as a commercial, such as corporate annual meeting, opening ceremony, conference, investment promotion, sales promotion, negotiation and cooperation, and so on.

But the limitations of this type of video are also quite a lot of business regulations such videos can only be in the company station, store, microblogging, WeChat public number, the circle of friends to publicize, can not be in the media platform as an advertisement, and can not be privately coupled with? Spokesperson? The company's main goal is to provide the best possible service to its customers.

Part 2: emerging paid video business? Star shooting? Special ads? , $350,000 can? turn over the bag? three months

In the process of understanding the star to send blessings charge industry, Sohu Entertainment also accidentally found a lot of stars another emerging charge business flip bag? The video. The so-called? video, is that the artists in the camera, the video, the video, the video, the video, the video. video, refers to the artists in front of the camera, in a very everyday tone to recommend a certain product, said they are also using, the effect is very good, I hope that people go to buy.

From the filmable? Flipping the bag? video of the list of stars can be seen, unlike the blessing video is mostly ? over the top? artists recording, this kind of video gathers a lot of ? The rising period? Young artists such as Madina, Li Ziting, Chai Biyun, Chen Xiaodian, Lv Xiaoyu, Mao Xiaotong, Li Yitong, Zheng Yecheng, Chen Ruoxuan, Wang Anyu, Niu Junfeng, etc., as well as popular artists such as Zheng Shuang, as well as the recently popular? Sisters? , such as Hailu, Lydia Chung, Bai Bing, Wang Likun, Chen Songling and so on.

Businesses, such videos generally provide dozens of seconds of oral ads, one or two artists with the product of the video screenshots or hand-held picture, most of the stars in the price of 100,000 or less. But as with the real-life celebrity blessing video, the merchants will also make a special note of such ? The bag flip? The video is? implanted non-endorsement? It's pretty obvious that they want to make money and get out of the way.

In this type of activity, the business revealed that some artists will also give each other their own commercial authorization, the price list provided by the business shows that the white ice 3 months commercial authorization 185,000, Madina all-channel authorization for 6 months 400,000, Zheng Shuang 3 months commercial authorization of 350,000 yuan.

Then, the merchant likewise provided some video cases previously recorded by stars, including Yin Zheng, Li Zhiting, Xiang Zuo, Xiong Dailin, Li Yitong and Zheng Yecheng, who recommended things like lipsticks, loose powders and massagers.

The businessman revealed that such videos have actually been filmed by many popular stars before, but many of them have been filmed once and then called off by their agencies due to ? restricted contracts?

Part 3: rely on blessing video money low or make the best use of it?

Last year, several? old artists? Because of the group photo, selling words and paintings to make money, caused the netizens of the group ridicule, was spit out that it is ? late in life? The company's business is a very important part of the company's business. for the old is not respectable? But now there are more and more popular celebrities appearing in such videos as the one mentioned above,? Sending blessings? has become a priced commercial behavior, more like a new industry.

Why would stars want to shoot these videos? Are they really crazy about money, or are they coaxed by the staff? The reason behind it is actually more than what you see on the surface.

① A few artists are cheated: the staff entrapped private goods, earn gray income

The artist staff Xiaolu revealed to Sohu Entertainment, nowadays, artists recorded paid ID in the industry has been the norm, and this type of activity has also become a means of some staff to earn gray income.

As long as there is no conflict with the brand that the artist is endorsing, the normal ID artist can record. Xiaolu introduced, generally this ID is staff and business docking well in advance, while the artist running notice with makeup hair when incidentally on the recording, if there is no requirement, the artist face time can also be recorded.

Some artists will agree if they know they can make money,? As long as the artist agrees, everything is fine, because it is the staff pulling the job, the artist will also give the staff a share of the money.? Xiao Lu said, ? Some artists do not know, because the work is done is very tired, and do not want to care what it is, just want to record first, some staff will take advantage of the chaos to clip the private goods, and use this to earn gray income.

But as the above staff said, generally these kinds of activities are some small brokerage firms will let artists record,? The ID of the red star is generally stuck very strict, the staff did not dare to take, because if the fans found out, will be the studio scolded on the hot search.

② Most artists are voluntary: artists are paid to record is the norm, the big names are not among them

Can not say it is 100%, but most artists are paid to record ID or blessing has been the norm, the price of each varies, the main consideration is the grade of the other side of the enterprise. Another artiste staff introduced to Sohu Entertainment. He revealed that, in fact, most of the stars appearing to record these stars themselves on the content of the video and the use of more or less informed, as long as it is not too low to get it done?

If to Hermes recording, may not spend money to record it, if it is the kind of township pig farms, that may give how much money will not record, comprehensively, the more well-known enterprises or people, recording the smoother. But basically big artists won't record because it's not that bad, unless it's a hometown business.

The staff member said, ? flipping the bag? as a new means of promotion, generally categorized in the category of advertising business, gradually become one of the business of artists,? just as many well-known singers also go to the township or real estate developers side of the show.?

Part 4: not endorsement without risk? Lawyers hit this claim in the face

It is true, as mentioned above, that whether it is a blessing video or a? The video is a good example of the kind of thing that can be done. video, businesses without exception have focused on emphasizing that the behavior is not endorsement, but the relationship is not as simple as you want to set aside.

Che Yuanyuan, legal director of Molten Iron Entertainment, pointed out that the legal risk of the above behavior of artists mainly depends on whether it constitutes an advertisement, and thus whether it constitutes an endorsement. If the star in the blessing video recorded for the enterprise, directly or indirectly on the enterprise's goods or services to introduce, recommend, it may constitute advertising. Then in the case of advertising, if the star in his own name or image of the enterprise's goods or services to recommend, prove, it may constitute endorsement.

Star blessing and? Flipping the bag? The video is not labeled as an endorsement, but because the legal understanding of endorsement is much broader than the narrower concept of endorsement as we understand it in our daily industry, coupled with the fact that for celebrities, popularity, traffic, and a strong personal image of the general public, it is easy to be considered as constituting an endorsement of the advertisement in practice.

In the case of advertising endorsement, the Advertising Law for advertising spokesman restrictions are more, such as the Advertising Law, Article 16, Article 18 expressly provides that the four types of medical, pharmaceutical, medical equipment and health food ads shall not be used for advertising spokesman for the recommendation, proof, Article 38 stipulates that advertising spokesman shall not be used for the goods they have not used or services they have not accepted for the recommendation, proof, etc. The advertisers are not allowed to use the advertisers to recommend or prove the goods or services they have not used or received.