What do you mean by two micro-terminals?

Two micro-terminals refer to Weibo, WeChat and news client, which are synonymous with new media.

The new media uses communication satellites and global networking networks to transmit data, which completely breaks the restrictions of wired networks, countries and other administrative divisions and geographical regions, and can connect with the world in any corner of the earth.

In particular, the new mobile media has the advantages of short time to send information, fast speed to receive information, few constraints and almost no time and geographical restrictions. As long as it is anywhere in the world covered by mobile Internet, information can be searched, consulted and published anytime and anywhere.

Scope of assessment

The evaluation scope of the "two micro-ends" integrated communication ranking covers all traditional media and new media in China. By counting the reading, forwarding, comment sharing and other data of articles published by various media on Weibo, WeChat and client platforms, and by constructing a "two micro-ends" integrated communication index system, the development status, communication effect and influence of various media on mobile platforms are evaluated.