Why does traffic become a breakthrough for social e-commerce to subvert traditional e-commerce?

Traffic will become a breakthrough for social e-commerce to subvert traditional e-commerce. Both offline merchants and online e-commerce are inseparable from the word "flow". Because the amount and conversion of traffic is directly linked to the sales volume of the store, it is related to the life and death of the store. Offline merchants seize the hot spots in shopping malls to compete for traffic, traditional e-commerce merchants obtain better rankings to compete for traffic through bidding, and social e-commerce merchants compete for traffic by playing creative brand marketing cards.

Both traditional e-commerce and offline businesses need to rely on the "platform" for diversion. Both online platforms and offline shopping malls have the following disadvantages:

First, merchants buy more and more traffic, and the cost is getting higher and higher;

Second, in the final analysis, traffic still belongs to the platform. For merchants, traffic is one-off and cannot be precipitated;

Third, the accuracy of the traffic obtained by the traditional platform is not high, and a good conversion rate cannot be formed.

On the social e-commerce platform, all the traffic is the merchant's own and has nothing to do with the platform. Merchants can use the social e-commerce platform to establish their own traffic base, and merchants can clearly grasp the situation of each user. When a group of people recognize your brand, your service, generate trust, and even agree with your corporate values, there will be continuous consumption, which will precipitate and become the assets of the enterprise.

Moreover, compared with the traditional e-commerce platform, the traffic on the social e-commerce platform can be precipitated through the carrier of community, and the user group is more targeted and the conversion rate will be higher.

In short, in the era of social e-commerce, Internet traffic has become more and more dispersed. Knowing that the essence of traffic is time, trust and high-quality content are the basis of traffic, relying on the characteristics of people in the social era of "everyone is a consumer and everyone is a communicator", taking advantage of social e-commerce platform, exerting brand influence and community extension, businesses can easily realize the precipitation and fission of traffic, thus winning traditional e-commerce.