English translation (no Google translation, thank you)

Product placement and marketing product placement refer to brands and products or visual representations.

Digital and even service content is presented silently in strategic media content such as movies and television through scenes.

Interest will be instilled in the information, so that the audience will have an impression on the products and brands carried by their unconscious audience.

Achieve marketing purposes.

Traditional advertisements are spreading from "bottleneck" resources, and the interest of new media is beginning to weaken the dominant position of TV.

Locally, the audience's attention is increasingly scarce, coupled with the restrictions of advertising on special industries, "product placement advertising."

More and more favored by advertisers.

On the basis of reviewing the development and present situation of implantable advertising films at home and abroad

Through the understanding of the definition of product placement and the study of other advertisements, this paper understands product placement.

Surgery and operation, through the comprehensive analysis of film implantation, plus classic case studies, found that

The key factors affecting the success of product placement are advertising effect and evaluation system, as well as finding the error of successful product placement.

The final strategy, development prospects.