What exactly does e-commerce do?

Many people are curious about the very popular e-commerce in the past two years. I don't know what that is. How to operate. In addition, with the rapid development of the Internet, the potential of e-commerce is growing. So today, let's take a look at what e-commerce does. What is its development prospect?

What exactly does e-commerce do? Simply put, it is to conduct business activities through the network. People no longer need face-to-face and cash on delivery, but settle funds through online shopping malls, logistics distribution and online banking.

Compared with the traditional business model, e-commerce has huge and obvious advantages, such as expanding consumer groups, reducing costs, improving efficiency and providing services 24 hours a day.

E-commerce now has only three modes: B2B, B2C and C2C:

B2B: Business-to-business is an online transaction between enterprises, such as Alibaba.

B2C: Business-to-customs is a transaction between enterprises and consumers, such as JD.COM, Dangdang and Tmall.

C2C: Customs-to-customs, a transaction between consumers, such as Taobao.

E-commerce is simple to say, but everyone in the industry knows that it is a big field. It takes more than one or two sentences to make it clear.

First of all, the development of e-commerce needs a network platform (website), some directly rely on the third-party e-commerce platform such as Taobao, some build their own business platforms, and need special web page artists, editors, network maintenance personnel and website developers.

E-commerce is the use of the Internet to carry out various business activities, that is, the parties or participants in the transaction use computer network technology and modern information technology to carry out various business activities, including trade in goods, service transactions, intellectual property transactions, online advertising and other business activities. E-commerce is a brand-new business model, which connects all walks of life through the Internet, carries out real and virtual cooperation, forms new business and generates new income. E-commerce can be regarded as a kind of business change. Enterprises use modern electronic information means based on the Internet to comprehensively integrate their economic and business activities in order to increase value, improve efficiency, reduce costs and improve the competitiveness among enterprises.

What do e-commerce operations need to do? 1. What are the daily work contents of e-commerce operation?

What exactly does e-commerce operation do? Operation is not a person or a part. In short, operation is like a strategic overall distribution system. Just like the CPU of a computer, it may be said that it is a human brain. What the operation needs to do is to coordinate the positions of customer service, art design, promotion, warehouse and pre-sales and after-sales parts.

Personally, what an operating system includes can be summarized into five points:

1 Two endpoints: product and customer.

2 Three keys: flow (drainage), transformation (optimization) and user stickiness (marketing).

Then, you can understand that operation is an assembly line to deal with problems from upstream products to dirty customers; Perhaps, it is a data analysis system used to deal with early traffic conversion, mid-term conversion and late user stickiness.

Second, either operate others or be operated by others.

Operation is a post that requires very high personal ability, and it is also very exercise for people. Of course, the way out is now. Whether you are a newly-opened store or operating for another company, you should learn common sense of operation. After so many years of work experience, I found that although many people are famous for their operation, frankly speaking, most people's talents are too poor, and the lack of a systematic and inductive talent is basically a part of the meeting. Many operators also lack the idea of e-commerce and the idea of analyzing users' needs, which is very dull. They are not manipulating others at all, but being manipulated by others, which is also a very sad job. Therefore, we join hands with many experts in operation to share the dry goods in operation with us in the group every night, so that we can be a solemn online shop instead of parallel imports.

Third, some trivial work about operation.

Beginners open stores and start operations. According to the personal idea at this stage, its growth path should be: 0 10.

0 10: The first "0" is the first thought to be learned; The second "1" is an officer who needs to learn; The third "0" is the idea of demand summary.

Why is this structure? We can recall that we or friends around us often come to open stores with great interest. Many products around me are chosen by themselves, thinking that they have advantages. This is somewhat similar to the recent "localization". We open a shop, put the products on the shelves, find traffic, and then wait to sell.

But is this really the case? Not exactly. If so, there would not be so many training institutions and so many small and medium-sized stores participating in the training in China. 1 month or maybe 2 months later, they gave it up. The first "0":

To open a shop at this stage, ideologically speaking, we must first have products. The basic process of opening a shop is incomprehensible. If you really want to do this job, you won't stick to it forever. First, you need to know what you are selling. Second, you need to know who you are selling to. Finally, you need to know how to promote it. You need to know what you are selling. What is your product category? What is your price range? What's your position? What is your follow-up promotion method? What are your core strengths? At present, the choice of a product can be said to be varied, but for some experts, the product with little competition is the best. What do you mean, small competition = few people do it.

Is it an achievement to say a product and then do it back and forth a little bit? Why, many great gods (except some who like to make single products) like to find products that few people make when starting their own businesses or looking for jobs. Because of this, no matter what promotion method is used, the effect is quick, the effect is particularly remarkable, and the difficulty is relatively simpler than that of large categories.

A few years ago, it was well known that e-commerce closed many offline stores. Due to the obvious price advantage of e-commerce, the public is more inclined to e-commerce. With the upgrading of mass consumption, it also brings new problems. Fakes are hard to guarantee and the customer experience is not good. Many customers try it on offline entities and then buy it online, which makes the business of physical stores bleak for a long time. Later, some entities adopted offline and online price synchronization, plus the cost of e-commerce.

So some people say it's easy to do online, while others say it's easy to do offline. What I want to say is that there are good and bad online and offline. The key is the change of mode, thinking and playing. They get along well with each other online and offline, and complement each other. After more than ten years of washing and polishing, the e-commerce model has matured.

In fact, it is not fun to do e-commerce Taobao at any time. The key is that you should keep up with the trend of the times. E-commerce is not enough to sell goods online in the past. Because of the great competition, differentiated marketing is needed. Now is also the era when traffic is king, and major e-commerce platforms are also grabbing traffic, so traffic is very expensive.

There are more than 100 e-commerce platforms (integrated platform, vertical e-commerce platform and niche platform), so we can't just embrace the big tree of Taobao Tmall. For example, you can go to Pinduoduo to promote the tail goods, or you can choose Beibei. Maternal and child network, 200% discount for content sharing.

Secondly, the innovation of gameplay, such as the live broadcast of 20 16, the first video of 20 17, the content marketing of 20 18 and the layout of off-site drainage. It is understood that this year, e-commerce has a tendency to match the weights to shops with external drainage capabilities.