pr marketing what does it mean

1, that is, public relations marketing: public **** relationship marketing that is social marketing, which is the late 70's stood out, very rich vitality of the market concepts, but also "sensibility consumption concept", "wise consumption concept", "Ecological compulsion concept", "public interest concept" synthesis.

2, in the public *** relationship marketing stage, in addition to continue to use the traditional means of promotion, more and more attention to improve corporate image and reputation as the main content of the public *** relationship promotional activities, as a modern enterprise marketing activities to be used as a key means. Corporate image as an extremely valuable marketing resources, has become an important part of marketing strategy.

Expanded Information:

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Categorization of PR marketing:

Marketing PR

One type of marketing-oriented PR, whose role is to specifically support the goals of the marketing plan;

The other type of corporate PR, which focuses on dealing with general public affairs, maintains the original function of managing public communications affairs in support of the company's s overall objectives. In what ways does marketing PR support marketing efforts?

Harris's book has a comparison of the business programs for which each of marketing, marketing PR and corporate PR is responsible.

Promoting products, sponsoring activities, organizing special events, participating in public **** services, producing promotional printed materials, organizing press conferences, inviting the media to visit and interviews, and supporting vendors and their businesses are included in the scope of "marketing public relations";

Corporate relations with the media, with shareholders, with government agencies, with the community, and with the media.

Corporate relations with the media, with shareholders, with government agencies, with the community, with employees, with public affairs, and with corporate advertising are included in the scope of "corporate public relations".

Harris's view is consistent with the prevailing view in contemporary marketing, and his research reinforces the theory that PR is a promotional tool.

Marketing Management

The marketing management process can be more typically and normatively categorized into two phases or segments, strategic marketing and tactical marketing.

Strategic marketing has four interconnected parts, namely, market analysis (Probing), market segmentation (Partition), market selection (Preference) and market positioning (Position), called strategic 4P's;

Tactical marketing also has four parts, namely, traditional marketing 4P's, called tactical 4P's. Tactical 4P's need to solve the problem, according to the strategic 4P's, especially market selection and market positioning requirements, the enterprise should use what kind of products, at what price, in what kind of place (or what kind of distribution), through what kind of promotional methods with the target market, the public contact and communication.

According to the traditional understanding, marketing public relations is only "a part" of the tactical marketing level; this also determines its role - one of the many promotional tools of the enterprise.

References:

Baidu Encyclopedia---Public Relations Marketing