What's the difference between movie advertisements and short videos?

The essential difference between the two is also crucial: the starting point of video advertising is the enterprise, and the starting point of short video is the user.

In fact, in the history of marketing, the most well-made, standardized and influential short video type is video advertisement, especially TV advertisement.

The standard duration of 5 seconds, 15 seconds, 30 seconds and 60 seconds, the extreme presentation of stars, directors, scenes and props, as well as the wonderful planning and cooperation of advertisers, advertising companies and TV media, make the short video advertisements broadcast by TV stations in prime time not only quickly occupy consumers' minds, but also greatly improve brand image and product sales.

"Good air conditioning, made by Gree", "No gifts this year, just melatonin" (as shown in Figure 3- 1), "Head & Shoulders, of course", "You are my Youlemei" and "Nongfu Spring is a little sweet" ... These TV advertisements are not only successful short video classics, but also have influenced the lifestyle and consumption patterns of generations.

But the golden age of TV advertising is gone forever, although it still has a place. In the final analysis, in the post-scarcity society with overproduction, media, channels and expressions, the ability of TV advertisements to capture the attention of the only scarce users has been exhausted, and the growth of patch advertisements on video websites is also weak.

In terms of the relationship between inclusion and inclusion in mathematics, video advertisement must be one of the types of short videos, but short videos are not necessarily video advertisements. Although the two have a lot in common in the form of expression and key features.