Why is the live e-commerce so hot and what is the reason for its rapid development?

An important factor why e-commerce live broadcast can catch fire is that this form adapts to the needs of consumers, and consumers can accept products in entertainment and put them into consumption. The number of netizens in China is close to 900 million. This huge group, mainly young people, is also the main force of online consumption. Their appearance is having a "subversive" impact on China's traditional business model, and e-commerce live broadcasts use the power of the network to attract them like magnets. Moreover, after the epidemic prevention and control entered the normalization stage, compared with offline stores, online operations showed obvious "comparative advantages" in avoiding dense crowds.

Recently, in view of the changes in domestic and international markets, the CPC Central Committee clearly proposed to establish a new development pattern with domestic macro-cycle as the main body and domestic and international dual-cycle promoting each other, and promoting domestic demand has become an important engine for China's future economic operation and development. It can be expected that the establishment of domestic demand circulation system will be an important task for China to stimulate the economy in the future, and this popular e-commerce live broadcast is the most effective means to stimulate consumption potential, so e-commerce live broadcast will become an important force to establish domestic demand circulation. Although the proportion of online shopping in China's overall commodity consumption is still smaller than that of physical stores, its development momentum should not be underestimated. In the context of China's active development of domestic demand, using e-commerce live broadcast to seize these young online consumers is to seize the future of the market. Leading cadres in some cities walked into the live broadcast room to bring goods, and some cities put forward the goal of building an "e-commerce live broadcast capital", which is precisely to see this future.

Leading cadres' zero-distance participation in the live broadcast of e-commerce with goods not only reflects the sensitivity of some local governments to the new market model, but also shows their positive attitude towards establishing a large cycle of domestic demand. It should be reminded that under the situation of rapid consumption of e-commerce, the operation of physical stores is becoming more and more difficult, which is an old problem, and this difficulty is increasing during the epidemic. Store management still plays an important role in China's overall consumption and also plays an important role in ensuring employment. Therefore, for some local governments, while actively participating in e-commerce live broadcast, they should not ignore or ignore the operational difficulties of physical stores, but should actively use the resources they can control to help them tide over the current difficulties and create new development opportunities. To build a big cycle of domestic demand, we must have the power of e-commerce and traditional stores.