Selected examples of successful transformation of traditional industries

In the Internet era, all industries can not stay out of the world, must be transformed. For the traditional industry, the transformation requires courage. I have carefully collected and organized the successful examples of industry transformation for you.

Examples of successful transformation of traditional industries Chapter 1: Wanda Group

January 17, 2015, Wang Jianlin in the 2014 work report announced that Wanda began the fourth transformation plan, the main content of the transformation is to shift to the service industry-oriented enterprises, including the Wanda Group The transformation of Wanda Group and the transformation of Wanda commercial real estate.

After the transformation, Wanda will implement a new development model, and at the same time accelerate the development of culture and tourism, finance, e-commerce three industries, and by 2020 to form a business, culture and tourism, finance, e-commerce basically equivalent to the four major segments, to completely realize the transformation and upgrading.

As the most traditional asset-heavy industry leader, Wanda's four transformations, each time the rhythm is accurate. This time, Wanda to do out of the transformation is very likely to affect the process of the entire real estate sector: the house may be free in the future, the fee link in the service. The house may just be a traffic entrance, which is the real place to impress!

?

Examples of successful transformation of traditional industries Part 2: Chengpin Bookstore

Chengpin Bookstore subverts the traditional bookstore mode of selling books. In addition to buying books at the Eslite Bookstore, there are countless creative gift stores and specialty stores on each floor, and even some free-branded and privately customized clothing stores and fashion stores. There are galleries and interactive spaces on the top floor, and restaurants, cafes, supermarkets, and florists downstairs, but the layout makes it feel like a bookstore is the main focus.

This business model requires a huge flow of customers to rely on, and initially, in order to cultivate the flow, only the most viscous but thin profit margins of goods? Books. And when book readers are taking Sincere as a temple to buy and read books, then appropriately introduce other creative services and value-added services such as catering that meet the tastes and demands of book readers, so that this customer group can feel a better one-stop experience.

There are a lot of bookstore transformations in China that are similar to those of the Chengpin Bookstore. But according to Pinto.com, most of them have gotten their shape but not their spirit. Please note one thing: the sincere bookstore is more focused on the integration of the scene. Instead of simply selling coffee, clothes and other additional consumer goods in the bookstore. They emphasize the ? Scene? s concept.

Examples of successful transformation of traditional industries Article 3: Lopei

Lopei is a collection of R & D, production, marketing and promotion as one of the traditional small home appliance enterprises, the main business includes: all kinds of household, commercial high-end water purifier, electric pressure cooker, rice cooker and other small kitchen appliances. The electric pressure cooker category is located in the high-end market, the overall industry ranked fourth.

Lopez is located in Dongguan Songshan Lake National Hi-Tech Park, the factory covers an area of more than 50 acres, with office buildings, R & D centers, production centers. In the past two years, the traditional channels have declined due to the market environment and channel fragmentation, while e-commerce and gift channels have grown, but at a slower pace. Characteristics of the industry: The product development cycle is relatively long and the cost is relatively high.

In 2003, we commissioned a trademark firm to register the name "Lebang". Lebang? Trademark, but due to the lack of attention to the enterprise, three years later found that the trademark has been snatched, the loss of a portion of the customer and the market, the early investment of more than 200 million of the marketing costs go down the drain. Later re-registered the new brand? Lobel? During the introduction of the manager team, but the development of the enterprise is not satisfactory. 2009, the enterprise repositioning, that the enterprise is still in the entrepreneurial growth period, with the development of the trend of channel fragmentation, the company Wang set up a new channel department, the development of gift channels, TV shopping, e-commerce and other channels. As the team is not familiar with how to operate e-commerce, a few years of operation carried out a multi-faceted attempts, but also stationed in the Tmall, Jingdong, Gome online, Suning Tesco platform, although some achievements and progress, but also encountered a lot of difficulties and problems. 2015 the company plans to e-commerce aspects of the big breakthroughs.

Examples of successful transformation of traditional industries Part 4: Gadobao Group

In May 2015 Gadobao launched the golden can of herbal tea sweep, forming an Internet life circle.

The life circle logic is ? born because of the can? , consumers buy Gadobao because of thirst, through the sweep to enter the Internet life circle, and then link to other friends, or to complete their more convenient life, thus changing the isolation of consumers when consuming FMCG, but let each can become a convenient entrance to the life circle.

According to the official explanation of Gadobao, the golden can of Gadobao will focus on the four main lines of food, entertainment, sports, music, integration of existing resource advantages, and plans to provide consumers with heart-warming benefits around a theme every month, so that in the future, that is, the user can be linked to tens of thousands of lifestyles.

Gadobao has always been known for its marketing strategy, and this time, on the surface, it is still for promotion, but it provides space for imagination for the future of the retail industry. The future of retail competition may not just be about short-term sales, but the stickiness of a circle of life.

Examples of successful transformation of traditional industries Article 5: Suning Group

On January 12 this year, Suning Chairman Zhang Near East announced at the Suning Spring Deployment Conference, the first establishment of the Suning Logistics Group and Suning Financial Group, to accelerate the development of the two business segments of industrialization, the ability to operate independently, and to comprehensively enhance the competitiveness of the industry.

Zhang Near East will Suning's transformation is divided into three stages:

The first stage of Suning Tesco.

The second stage of offline Internetization, strengthening the mobile layout and O2O integration.

The third stage supply chain Internet changes, Internet finance, logistics socialization and public cloud, so as to achieve comprehensive Internetization.

One of the important initiatives of Suning's transformation is the use of Internet technology to transform stores and establish offline cloud stores to improve the user experience, which is the true interpretation of O2O. No wonder they all praise and endorsement!

Guess what you like:

1. Traditional industry transformation? Internet +? The three major case studies

2. 80 successful people after the entrepreneurial case

3. family business success case analysis

4. 90 young people after the success of entrepreneurial case stories

5. innovation success cases in the end what